Explore The NRA Universe Of Websites

American Outdoor Brands Acquires LaserLyte

American Outdoor Brands Acquires LaserLyte

American Outdoor Brands Corp. announced that its Electro-Optics Division, Crimson Trace Corp., has completed the purchase of substantially all of the assets of LaserLyte, a provider of laser training and sighting products for the consumer market.

“We are excited to add the LaserLyte brand and product lines to our existing lineup of Crimson Trace laser sights, tactical lights, and optics,” said Lane Tobiassen, president of the Electro-Optics Division and Crimson Trace Corp. “LaserLyte is well-known among consumers for its innovative laser training and sighting products, which cover a range of applications including non-live fire firearms training, sighting in rifle scopes and optics, and entertainment.” Tobiassen said LaserLyte’s firearm training systems, laser sights and bore sights complement their existing offering, enabling them to reach broader segments of the consumer electro-optics addressable market. “... We believe the additional brand and product lines provide us with growth and expansion opportunities for the Electro-Optics Division,” he said.

Crimson Trace completed the acquisition of LaserLyte assets, consisting largely of inventory and intellectual property, utilizing cash on hand. Inventory related to the acquisition will be transferred to the Crimson Trace facility in Wilsonville, Ore., where LaserLyte operations will be assumed by existing product development, sourcing, assembly, and sales and marketing teams.

Comments On This Article

More Like This From Around The NRA