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A quiet trend has begun in firearm industry and, judging by the response, the approach could quickly spread. While more and more gun companies are holding highly successful free events that provide fans a chance to take their latest models for a short “test drive” at a range, a pair of precision-rifle companies have launched something very different.
Watch American Rifleman staff on the range this week with the Franchi USA Affinity Turkey Elite in 20 gauge, a package designed for the pursuit of wild turkey.
The revamped and enhanced experience is designed to ensure customers find exactly what they want quickly—and for a great price.