Fear & Loading: Ruger Quarterly Sales Report Down Compared To 2017

by
posted on May 9, 2018
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
ruger_lede.gif

A press release issued by Ruger on May 8, 2018 indicates the legendary gunmaker’s quarterly sales were down from a year ago. It states, “In the first quarter of 2018, net sales decreased 22 percent and earnings per share decreased 33 percent from the first quarter of 2017. The decrease in earnings is attributable to the sales decline and the unfavorable de-leveraging of fixed manufacturing costs due to the decline in production volumes.” Net sales for the quarter were $131.2 million, compared to $167.4 million 12 months ago.

A slow start to the year is partly to blame, according to the release. “The decrease in estimated sell-through of the Company’s products from the independent distributors to retailers is attributable to decreased overall consumer demand in the early stages of the first quarter of 2018, partially offset by increased demand in the latter part of the quarter,” it explains.

The report also provides a rough estimate of overall firearm sales, stating, “For the same periods, the National Instant Criminal Background Check System background checks (as adjusted by the National Shooting Sports Foundation) increased 1 percent.”

Ruger’s one of the leading innovators in the industry, and its freshly minted firearms—as always—remain in high demand. “Sales of new products, including the Pistol Caliber Carbine, the Mark IV pistol, the LCP II pistol, the EC9s pistol, the Security-9 pistol, and the Precision Rimfire Rifle, represented $37.2 million or 29 percent of firearm sales in the first quarter of 2018.”

If you’re in the market for one of the company’s firearms, though, you’re not alone. “During the first quarter of 2018, the Company’s finished goods inventory decreased by 51,900 units and distributor inventories of the Company’s products decreased by 69,000 units,” the press release states.

Latest

2025 Holiday Gift Guide F
2025 Holiday Gift Guide F

15 Great Holiday Gifts For Gun Owners

Looking for the perfect Christmas gift for the gun guy or gun girl in your life? Here are a few great options from folks in the know.

October Gun Sales Numbers Signals New Normal?

Estimated gun sales numbers reported from the month of October give us a few clues as to the state of the firearm industry and the community of gun owners at large.

I Have This Old Gun: Japanese Type 38 "Arisaka"

Along with the Type 99, the Japanese Type 38 "Arisaka" was one of the main bolt-action battle rifles used by Japanese imperial forces during World War II.

New For 2025: Stoeger M3000 & P3000 Tactical

Stoeger Industries optimized its inertia-driven M3000 and pump-action P3000 shotgun designs for defensive and tactical use.

Tips & Techniques: Applying A Linseed Oil Finish (Without Turning Your Stock Into A Sticky Mess)

Linseed oil may be the oldest wood finish known to man, with evidence of linseed oil finishes being applied to wood as far back as ancient Egypt.

Rifleman Report: Proficiency Is Key

As the end of the calendar year approaches, and new firearms and related products continue to become available, we’re reminded that, while gear is important, training safely with it while developing familiarity is just as vital.

Interests



Get the best of American Rifleman delivered to your inbox.