Fear & Loading: Ruger Quarterly Sales Report Down Compared To 2017

by
posted on May 9, 2018
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
ruger_lede.gif

A press release issued by Ruger on May 8, 2018 indicates the legendary gunmaker’s quarterly sales were down from a year ago. It states, “In the first quarter of 2018, net sales decreased 22 percent and earnings per share decreased 33 percent from the first quarter of 2017. The decrease in earnings is attributable to the sales decline and the unfavorable de-leveraging of fixed manufacturing costs due to the decline in production volumes.” Net sales for the quarter were $131.2 million, compared to $167.4 million 12 months ago.

A slow start to the year is partly to blame, according to the release. “The decrease in estimated sell-through of the Company’s products from the independent distributors to retailers is attributable to decreased overall consumer demand in the early stages of the first quarter of 2018, partially offset by increased demand in the latter part of the quarter,” it explains.

The report also provides a rough estimate of overall firearm sales, stating, “For the same periods, the National Instant Criminal Background Check System background checks (as adjusted by the National Shooting Sports Foundation) increased 1 percent.”

Ruger’s one of the leading innovators in the industry, and its freshly minted firearms—as always—remain in high demand. “Sales of new products, including the Pistol Caliber Carbine, the Mark IV pistol, the LCP II pistol, the EC9s pistol, the Security-9 pistol, and the Precision Rimfire Rifle, represented $37.2 million or 29 percent of firearm sales in the first quarter of 2018.”

If you’re in the market for one of the company’s firearms, though, you’re not alone. “During the first quarter of 2018, the Company’s finished goods inventory decreased by 51,900 units and distributor inventories of the Company’s products decreased by 69,000 units,” the press release states.

Latest

Woman covering rifle target
Woman covering rifle target

Why This DOJ Opinion on Handgun Ownership Matters

The DOJ Office of Legal Counsel recently released an opinion concluding that the federal ban on licensed firearms dealers selling handguns to 18-20-year-old U.S. citizens is unconstitutional.

I Have This Old Gun: Czech vz.27

Following World War I, Czechoslovakia needed to equip its new army, and one of its priorities was to select a service sidearm, which ultimately became the vz.27.

Rimfire M1 Refined: The Chiappa Bushranger

Italian manufacturer Chiappa is not afraid to take an original design and give it a modern twist. New for 2026, the company is taking its rimfire M1 carbine design one step further with the Bushranger.

TriStar Arms Celebrates 30th Anniversary

Established in 1996 by the father-and-son team of Gus and Ryan Bader, TriStar Arms has grown into one of the firearm industry’s most respected names in value-driven products.

Optic on an Optic: Why You Should Add a Red-Dot to Your LPVO

Why is it that, suddenly, it seems like everyone is running around with little red-dot sights mounted on top of low-power, variable optics? Well, it turns out there are reasons for that.

How Accurate are Today’s Rifles?

In just the last few decades, rifle accuracy has improved an astonishing amount, and our expectations have risen accordingly.

Interests



Get the best of American Rifleman delivered to your inbox.