Fear & Loading: Ruger Quarterly Sales Report Down Compared To 2017

by
posted on May 9, 2018
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
ruger_lede.gif

A press release issued by Ruger on May 8, 2018 indicates the legendary gunmaker’s quarterly sales were down from a year ago. It states, “In the first quarter of 2018, net sales decreased 22 percent and earnings per share decreased 33 percent from the first quarter of 2017. The decrease in earnings is attributable to the sales decline and the unfavorable de-leveraging of fixed manufacturing costs due to the decline in production volumes.” Net sales for the quarter were $131.2 million, compared to $167.4 million 12 months ago.

A slow start to the year is partly to blame, according to the release. “The decrease in estimated sell-through of the Company’s products from the independent distributors to retailers is attributable to decreased overall consumer demand in the early stages of the first quarter of 2018, partially offset by increased demand in the latter part of the quarter,” it explains.

The report also provides a rough estimate of overall firearm sales, stating, “For the same periods, the National Instant Criminal Background Check System background checks (as adjusted by the National Shooting Sports Foundation) increased 1 percent.”

Ruger’s one of the leading innovators in the industry, and its freshly minted firearms—as always—remain in high demand. “Sales of new products, including the Pistol Caliber Carbine, the Mark IV pistol, the LCP II pistol, the EC9s pistol, the Security-9 pistol, and the Precision Rimfire Rifle, represented $37.2 million or 29 percent of firearm sales in the first quarter of 2018.”

If you’re in the market for one of the company’s firearms, though, you’re not alone. “During the first quarter of 2018, the Company’s finished goods inventory decreased by 51,900 units and distributor inventories of the Company’s products decreased by 69,000 units,” the press release states.

Latest

The Six Hour Gun 1
The Six Hour Gun 1

The Six-Hour Gun: Saving a Family Heirloom

Simple math would have told anyone it wasn't worth fixing a $150 revolver. But to one family, this simple, common revolver meant everything.

Idaho Voters Choose the Winchester Model 1873 for their Official State Firearm

On November 3, Idaho voters picked the Winchester Model 1873 rifle (nicknamed the “Gun that Won the West,” in .44-40 cal.) as the leading candidate to be their state firearm.

PROOF Research Opens New Montana Facility

PROOF Research held a grand opening of its new manufacturing facility in Columbia Falls, Mont. at the end of October.

Making the Smith & Wesson Bodyguard 2.0

After more than 10 years, Smith & Wesson discontinued production of its original M&P Bodyguard .380 and began plans for a second-generation model. But the path to the Bodyguard 2.0 wasn't a linear process.

NRA-ILA: Election Results Put Second Amendment Rights Under Immediate Threat

NRA-ILA Executive Director John Commerford issued a statement following the 2026 midterm election results.

Short & Fresh: The Derya TM22 Fresh & RANX Mag Fed

Derya Arms now offers two radical versions of several of its traditional firearms with the new TM22 Fresh and RANX Mag Fed pistols.

Interests



Get the best of American Rifleman delivered to your inbox.