The Keefe Report: Maglula Takes On Amazon

by
posted on January 17, 2020
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
maglula-lawsuit-amazon-uplula-magazine-loader-f.jpg

When it comes to writing about magazine loaders, in particular those from Maglula—notable the UpLULA—the word “trusty” often appears in front of it. I did it a few months ago, and in his story on the 5.7x28 mm Ruger-57, Managing Editor Kelly Young did the same thing. If I leave home without it, there is usually some swearing involved. Just last year, we awarded a Golden Bullseye to Maglula for its 10/22 BX LULA loader as Accessory of the Year. I haven’t worn mine out yet, but it’s not for lack of trying.

When it comes to my personal use, I regard the Maglula universal loader as the better mouse trap. It’s always in my range bag whenever I have to load double-stack, single-feed magazines. This is an Israeli company—that only manufactures in Israel—with only 10 employees, but one that has had a huge impact on the shooting sports.

Maglula’s CEO is Guy Tal, and not only is he a gifted inventor, he’s also pretty scrappy. How scrappy? He’s suing Amazon. Tal was fed up with Amazon continuing to sell forgeries and knock-offs of his loaders. For three years, he took note of the counterfeits, and even ended his emails with what to look for in fake Maglulas as his signature line. Now he’s in a David-versus-Goliath legal fight.

While many companies, especially small companies, just whine about it, on Dec. 12, 2019, Maglula filed suit, which you can read below. By Jan. 3, 2020, all Maglula loaders were pulled from Amazon. “We found Amazon breaking IP law in ways never reported before. It is the most comprehensive, broad, and detailed IP-related lawsuit ever filed against Amazon,” wrote Tal.

“Many in our industry suffer from counterfeits. I just happen to be hard-headed enough and relentless chasing both after the Chinese manufacturers and the sellers, such as Amazon,” wrote Tal. “Without our multiple registered and unregistered IP as weapon, Maglula would have been shut down by now.”

Turns out a couple of friends of mine actually had counterfeits made in China. Regardless of how the suit goes, NRA members should be aware that Maglula works through U.S. distributors, and you can find a list of them here—you won’t find them on Amazon. Read the full lawsuit at this link here.

 

Latest

FP 6.5Peak Launch Fusion Terminalascent Peakalloy 19
FP 6.5Peak Launch Fusion Terminalascent Peakalloy 19

Federal's New 6.5 Creedmoor +Peak: The Peak Alloy Case Goes Mainstream

Federal introduced its high-pressure Peak Alloy case design with the 7 mm Backcountry in 2025. Now, the company is incorporating it into high-pressure 6.5 Creedmoor loads with the +Peak design.

I Carry: Springfield Armory Echelon 4.0FC in a JM Custom Kydex Holster

In our latest "I Carry" video, a Springfield Echelon 4.0FC is outfitted with Aimpoint's new COA enclosed-emitter red-dot optic, and to carry this optic-equipped handgun, we've selected a JM Custom Kydex holster.

The Armed Citizen® June 5, 2026

Read today's "The Armed Citizen" entry for real stories of law-abiding citizens, past and present, who used their firearms to save lives.

Multi-Caliber MK24 to Replace SCAR-H For SOCOM

U.S. Special Forces will soon be replacing their 7.62-NATO-chambered SCAR-Hs with a new, barrel-swapping MK24 Mid-Range Gas Gun-Assault (MRGGA) gun capable of running either 7.62 NATO or 6.5 Creedmoor.

Rifle Renaissance 2026: Exploring Rifle Skills Beyond Marksmanship

Being able to shoot in contextual situations, shoot from unusual positions, manipulate the rifle quickly and rapidly adjust one’s position based on distance are all essential skills for a well-trained rifleman. To train these abilities, The Complete Combatant hosted the first annual Rifle Renaissance event in March 2026.

New Guns For 2026: A Full Guide

While it’s claimed the firearms industry is experiencing a slowdown, that hasn’t meant a stall to innovation. It means gunmakers are working harder than ever to earn your business.

Interests



Get the best of American Rifleman delivered to your inbox.