The Keefe Report: Maglula Takes On Amazon

by
posted on January 17, 2020
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
maglula-lawsuit-amazon-uplula-magazine-loader-f.jpg

When it comes to writing about magazine loaders, in particular those from Maglula—notable the UpLULA—the word “trusty” often appears in front of it. I did it a few months ago, and in his story on the 5.7x28 mm Ruger-57, Managing Editor Kelly Young did the same thing. If I leave home without it, there is usually some swearing involved. Just last year, we awarded a Golden Bullseye to Maglula for its 10/22 BX LULA loader as Accessory of the Year. I haven’t worn mine out yet, but it’s not for lack of trying.

When it comes to my personal use, I regard the Maglula universal loader as the better mouse trap. It’s always in my range bag whenever I have to load double-stack, single-feed magazines. This is an Israeli company—that only manufactures in Israel—with only 10 employees, but one that has had a huge impact on the shooting sports.

Maglula’s CEO is Guy Tal, and not only is he a gifted inventor, he’s also pretty scrappy. How scrappy? He’s suing Amazon. Tal was fed up with Amazon continuing to sell forgeries and knock-offs of his loaders. For three years, he took note of the counterfeits, and even ended his emails with what to look for in fake Maglulas as his signature line. Now he’s in a David-versus-Goliath legal fight.

While many companies, especially small companies, just whine about it, on Dec. 12, 2019, Maglula filed suit, which you can read below. By Jan. 3, 2020, all Maglula loaders were pulled from Amazon. “We found Amazon breaking IP law in ways never reported before. It is the most comprehensive, broad, and detailed IP-related lawsuit ever filed against Amazon,” wrote Tal.

“Many in our industry suffer from counterfeits. I just happen to be hard-headed enough and relentless chasing both after the Chinese manufacturers and the sellers, such as Amazon,” wrote Tal. “Without our multiple registered and unregistered IP as weapon, Maglula would have been shut down by now.”

Turns out a couple of friends of mine actually had counterfeits made in China. Regardless of how the suit goes, NRA members should be aware that Maglula works through U.S. distributors, and you can find a list of them here—you won’t find them on Amazon. Read the full lawsuit at this link here.

 

Latest

CZ 75 Legend 01
CZ 75 Legend 01

The CZ 75 Legend: Rebirth of an Icon

If you make a short list of the most influential handgun designs of the 20th century, the CZ 75 would make the cut. A half century since its introduction, CZ is honoring that legendary status with the CZ 75 Legend.

39 New Rifles for 2026

Today's new rifles run the gamut from the latest and greatest packed with the most up-to-date features money can buy to retro-inspired models that give us a glimpse of the way things used to be if you wanted to send a bullet "over there somewhere."

The Armed Citizen® June 1, 2026

Read today's "The Armed Citizen" entry for real stories of law-abiding citizens, past and present, who used their firearms to save lives.

Tactical Belts For The Rest Of Us

Most shooters don’t need a "war belt." While enthusiasts like the idea of preparing for every contingency, the vast majority of us need a reliable platform for a range session, a training class or a local club match.

Review: Trijicon Credo 1-10x28 mm Riflescope

With a 10X magnification range, the Trijicon Credo 1-10x28 mm riflescope is ideal for close-range targets, long-range pursuits and everything in between.

Study Shows Widespread Public Approval for Self-Defense, Recreational Shooting

Research conducted by Responsive Management annually for the Council to Advance Hunting and the Shooting Sports (CAHSS) found that, in 2025, 78 percent of adult residents in the United States believe learning self-defense skills with a firearm is completely acceptable.

Interests



Get the best of American Rifleman delivered to your inbox.