The Keefe Report: Maglula Takes On Amazon

by
posted on January 17, 2020
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
maglula-lawsuit-amazon-uplula-magazine-loader-f.jpg

When it comes to writing about magazine loaders, in particular those from Maglula—notable the UpLULA—the word “trusty” often appears in front of it. I did it a few months ago, and in his story on the 5.7x28 mm Ruger-57, Managing Editor Kelly Young did the same thing. If I leave home without it, there is usually some swearing involved. Just last year, we awarded a Golden Bullseye to Maglula for its 10/22 BX LULA loader as Accessory of the Year. I haven’t worn mine out yet, but it’s not for lack of trying.

When it comes to my personal use, I regard the Maglula universal loader as the better mouse trap. It’s always in my range bag whenever I have to load double-stack, single-feed magazines. This is an Israeli company—that only manufactures in Israel—with only 10 employees, but one that has had a huge impact on the shooting sports.

Maglula’s CEO is Guy Tal, and not only is he a gifted inventor, he’s also pretty scrappy. How scrappy? He’s suing Amazon. Tal was fed up with Amazon continuing to sell forgeries and knock-offs of his loaders. For three years, he took note of the counterfeits, and even ended his emails with what to look for in fake Maglulas as his signature line. Now he’s in a David-versus-Goliath legal fight.

While many companies, especially small companies, just whine about it, on Dec. 12, 2019, Maglula filed suit, which you can read below. By Jan. 3, 2020, all Maglula loaders were pulled from Amazon. “We found Amazon breaking IP law in ways never reported before. It is the most comprehensive, broad, and detailed IP-related lawsuit ever filed against Amazon,” wrote Tal.

“Many in our industry suffer from counterfeits. I just happen to be hard-headed enough and relentless chasing both after the Chinese manufacturers and the sellers, such as Amazon,” wrote Tal. “Without our multiple registered and unregistered IP as weapon, Maglula would have been shut down by now.”

Turns out a couple of friends of mine actually had counterfeits made in China. Regardless of how the suit goes, NRA members should be aware that Maglula works through U.S. distributors, and you can find a list of them here—you won’t find them on Amazon. Read the full lawsuit at this link here.

 

Latest

Mantis X Review 1
Mantis X Review 1

Review: Mantis TitanX Training System

You don’t have to go all the way to the range to enhance your shooting skills.

Radical Update: The Benelli M2-G1 Tactical Shotgun

For 2026, Benelli has given its tactical M2 shotgun a radical update with the new M2-G1 version.

President’s Column | President Meets President

I am quite certain, that for the first time in NRA history the President of the United States met with the NRA president, the NRA president asked for his support for national Right-to-Carry (NRTC), and then, on a national stage, President Trump called out the NRA president’s name and pledged his support for national Right-to-Carry legislation. But that’s exactly what happened at a rally near Allentown, Pa., in late June.

Gun of the Week: TriStar Arms KR.22

Semi-automatic .22 rifles have been a staple in the firearm marketplace for decades, and the TriStar Arms KR.22 brings yet another lightweight, affordable option that accepts Ruger 10/22 rotary magazines.

Political Report | Trump Reiterates National Right-to-Carry Support

I am repeatedly reminded of how critical it was that the NRA engaged early in supporting Donald Trump’s 2016 candidacy—and that he won. A recent example came in June, when President Trump spoke to American workers at a Mack Trucks facility in Macungie, Pa.

The Armed Citizen® Aug. 21, 2026

Read today's "The Armed Citizen" entry for real stories of law-abiding citizens, past and present, who used their firearms to save lives.

Interests



Get the best of American Rifleman delivered to your inbox.