The Keefe Report: Maglula Takes On Amazon

by
posted on January 17, 2020
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
maglula-lawsuit-amazon-uplula-magazine-loader-f.jpg

When it comes to writing about magazine loaders, in particular those from Maglula—notable the UpLULA—the word “trusty” often appears in front of it. I did it a few months ago, and in his story on the 5.7x28 mm Ruger-57, Managing Editor Kelly Young did the same thing. If I leave home without it, there is usually some swearing involved. Just last year, we awarded a Golden Bullseye to Maglula for its 10/22 BX LULA loader as Accessory of the Year. I haven’t worn mine out yet, but it’s not for lack of trying.

When it comes to my personal use, I regard the Maglula universal loader as the better mouse trap. It’s always in my range bag whenever I have to load double-stack, single-feed magazines. This is an Israeli company—that only manufactures in Israel—with only 10 employees, but one that has had a huge impact on the shooting sports.

Maglula’s CEO is Guy Tal, and not only is he a gifted inventor, he’s also pretty scrappy. How scrappy? He’s suing Amazon. Tal was fed up with Amazon continuing to sell forgeries and knock-offs of his loaders. For three years, he took note of the counterfeits, and even ended his emails with what to look for in fake Maglulas as his signature line. Now he’s in a David-versus-Goliath legal fight.

While many companies, especially small companies, just whine about it, on Dec. 12, 2019, Maglula filed suit, which you can read below. By Jan. 3, 2020, all Maglula loaders were pulled from Amazon. “We found Amazon breaking IP law in ways never reported before. It is the most comprehensive, broad, and detailed IP-related lawsuit ever filed against Amazon,” wrote Tal.

“Many in our industry suffer from counterfeits. I just happen to be hard-headed enough and relentless chasing both after the Chinese manufacturers and the sellers, such as Amazon,” wrote Tal. “Without our multiple registered and unregistered IP as weapon, Maglula would have been shut down by now.”

Turns out a couple of friends of mine actually had counterfeits made in China. Regardless of how the suit goes, NRA members should be aware that Maglula works through U.S. distributors, and you can find a list of them here—you won’t find them on Amazon. Read the full lawsuit at this link here.

 

Latest

Smith Wesson Academy Artv 1
Smith Wesson Academy Artv 1

The Smith & Wesson Academy Reopens

One of the latest expansions at S&W's new Maryville facility is the addition of an entirely new training ground, the new home of the legendary Smith & Wesson Academy.

New for 2026: EAA Balikli BLK Bolt-Action Rifles

This year, EAA Corp. expanded its catalog with a new hunting rifle, the Balikli BLK bolt-action, which has high-end features for its price, as well as compatibility with broad aftermarket.

HOUSTON 2026 | The 155th NRA Annual Meetings & Exhibits

Exuberance was the defining spirit of the 2026 NRA Annual Meetings. More than 73,000 attendees packed the George R. Brown Convention Center in Houston to celebrate 250 years of America, concurrent with 155 years of their NRA.

A Landmark Post-Bruen Alignment of the 2nd and 4th Amendments in Maryland

On June 4, 2026, the Appellate Court of Maryland ruled that law enforcement cannot stop and search a person merely because they see a gun—or the outline of one printing from a concealed holster.

Shotshell Basics: Understanding Payloads, Pressures & Performance

A shotgun can be supremely versatile, depending on how it’s loaded. Understanding how shotshells work is difficult, but crucial.

Rock River Arms Celebrates 30 Years in Business

While the company's beginnings go back to 1994, the Rock River Arms story officially started in 1996, meaning that it is celebrating 30 years in business in 2026.

Interests



Get the best of American Rifleman delivered to your inbox.