Fear & Loading: Vista to Sell Three Companies

by
posted on November 16, 2017
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
vista_lede.jpg

Vista Outdoor Chief Executive Officer Chris Metz issued a statement in the company’s Nov. 9, 2017 Form 8-K [PDF] with the United States Securities and Exchange Commission that indicated the company will be selling three of its companies in the next year. “"We’re in the process of completing a portfolio review of our brands, and we will divest assets where we see the potential to unlock shareholder value,” he stated. “As a first outcome of this process, we are announcing our intention to sell the Bollé, Serengeti and Cébé brands in the Sports Protection business. These brands were acquired as part of the Bushnell transaction in 2013 and focus primarily on fashion, prescription and safety eyewear, which are areas that we have determined are not core to our business. The sale of these brands is expected to take place over the next few quarters.”

The company currently counts Savage Arms, Federal Premium, CCI, Blackhawk, Bushnell, Weaver, CamelBak, Redfield and many more familiar names in its stable of firms. Serengeti, Cébé and Bollé are icons in the world of stylish and protective eyewear, offering specialized versions for skiing, mountaineering and other outdoor activities. The latter also offers a line of helmets.  

Another change was the announcement earlier this month that Michael Callahan was elected to serve as the company’s Board of Directors Chairman. “I am honored to be elected chairman of Vista Outdoor,” he said. “I am optimistic about the future, and the board is impressed with how quickly our new CEO Chris Metz has wrapped his mind around the business. His strategic, savvy and decisive approach is exactly the right leadership the company needs to realize the full potential of our diverse portfolio of iconic brands.”

Latest

25 Weatherby RPM
25 Weatherby RPM

Weatherby Revs Up With Its 25 WBY RPM

The 25 Weatherby RPM might just be the best quarter-bore rifle cartridge yet.

Beretta Releases 500th Anniversary Medal

In honor of its quincentennial, Beretta is offering a keepsake medal with the purchase of certain firearms in 2026.

New for 2026: Mission First Tactical Ultra Low Ride Holster

Mission First Tactical now offers a deep-concealment version of its Boltaron staple.

New for 2026: Smith & Wesson Night Guard Revolvers

Smith & Wesson brings back the Night Guard series of revolvers in .44 Special and .357 Magnum.

Battle On The Border: Pancho Villa’s Raid On America

In March 1916, Americans living in the quiet town of Columbus, N.M., suddenly found themselves attacked by Mexican bandits, and many citizens sought to arm themselves and fight back, both during the raid and afterward.

The Armed Citizen® Feb. 9, 2026

Read today's "The Armed Citizen" entry for real stories of law-abiding citizens, past and present, who used their firearms to save lives.

Interests



Get the best of American Rifleman delivered to your inbox.