Fear & Loading: Vista to Sell Three Companies

by
posted on November 16, 2017
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
vista_lede.jpg

Vista Outdoor Chief Executive Officer Chris Metz issued a statement in the company’s Nov. 9, 2017 Form 8-K [PDF] with the United States Securities and Exchange Commission that indicated the company will be selling three of its companies in the next year. “"We’re in the process of completing a portfolio review of our brands, and we will divest assets where we see the potential to unlock shareholder value,” he stated. “As a first outcome of this process, we are announcing our intention to sell the Bollé, Serengeti and Cébé brands in the Sports Protection business. These brands were acquired as part of the Bushnell transaction in 2013 and focus primarily on fashion, prescription and safety eyewear, which are areas that we have determined are not core to our business. The sale of these brands is expected to take place over the next few quarters.”

The company currently counts Savage Arms, Federal Premium, CCI, Blackhawk, Bushnell, Weaver, CamelBak, Redfield and many more familiar names in its stable of firms. Serengeti, Cébé and Bollé are icons in the world of stylish and protective eyewear, offering specialized versions for skiing, mountaineering and other outdoor activities. The latter also offers a line of helmets.  

Another change was the announcement earlier this month that Michael Callahan was elected to serve as the company’s Board of Directors Chairman. “I am honored to be elected chairman of Vista Outdoor,” he said. “I am optimistic about the future, and the board is impressed with how quickly our new CEO Chris Metz has wrapped his mind around the business. His strategic, savvy and decisive approach is exactly the right leadership the company needs to realize the full potential of our diverse portfolio of iconic brands.”

Latest

FP 6.5Peak Launch Fusion Terminalascent Peakalloy 19
FP 6.5Peak Launch Fusion Terminalascent Peakalloy 19

Federal's New 6.5 Creedmoor +Peak: The Peak Alloy Case Goes Mainstream

Federal introduced its high-pressure Peak Alloy case design with the 7 mm Backcountry in 2025. Now, the company is incorporating it into high-pressure 6.5 Creedmoor loads with the +Peak design.

I Carry: Springfield Armory Echelon 4.0FC in a JM Custom Kydex Holster

In our latest "I Carry" video, a Springfield Echelon 4.0FC is outfitted with Aimpoint's new COA enclosed-emitter red-dot optic, and to carry this optic-equipped handgun, we've selected a JM Custom Kydex holster.

The Armed Citizen® June 5, 2026

Read today's "The Armed Citizen" entry for real stories of law-abiding citizens, past and present, who used their firearms to save lives.

Multi-Caliber MK24 to Replace SCAR-H For SOCOM

U.S. Special Forces will soon be replacing their 7.62-NATO-chambered SCAR-Hs with a new, barrel-swapping MK24 Mid-Range Gas Gun-Assault (MRGGA) gun capable of running either 7.62 NATO or 6.5 Creedmoor.

Rifle Renaissance 2026: Exploring Rifle Skills Beyond Marksmanship

Being able to shoot in contextual situations, shoot from unusual positions, manipulate the rifle quickly and rapidly adjust one’s position based on distance are all essential skills for a well-trained rifleman. To train these abilities, The Complete Combatant hosted the first annual Rifle Renaissance event in March 2026.

New Guns For 2026: A Full Guide

While it’s claimed the firearms industry is experiencing a slowdown, that hasn’t meant a stall to innovation. It means gunmakers are working harder than ever to earn your business.

Interests



Get the best of American Rifleman delivered to your inbox.