Fear & Loading: Vista to Sell Three Companies

by
posted on November 16, 2017
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
vista_lede.jpg

Vista Outdoor Chief Executive Officer Chris Metz issued a statement in the company’s Nov. 9, 2017 Form 8-K [PDF] with the United States Securities and Exchange Commission that indicated the company will be selling three of its companies in the next year. “"We’re in the process of completing a portfolio review of our brands, and we will divest assets where we see the potential to unlock shareholder value,” he stated. “As a first outcome of this process, we are announcing our intention to sell the Bollé, Serengeti and Cébé brands in the Sports Protection business. These brands were acquired as part of the Bushnell transaction in 2013 and focus primarily on fashion, prescription and safety eyewear, which are areas that we have determined are not core to our business. The sale of these brands is expected to take place over the next few quarters.”

The company currently counts Savage Arms, Federal Premium, CCI, Blackhawk, Bushnell, Weaver, CamelBak, Redfield and many more familiar names in its stable of firms. Serengeti, Cébé and Bollé are icons in the world of stylish and protective eyewear, offering specialized versions for skiing, mountaineering and other outdoor activities. The latter also offers a line of helmets.  

Another change was the announcement earlier this month that Michael Callahan was elected to serve as the company’s Board of Directors Chairman. “I am honored to be elected chairman of Vista Outdoor,” he said. “I am optimistic about the future, and the board is impressed with how quickly our new CEO Chris Metz has wrapped his mind around the business. His strategic, savvy and decisive approach is exactly the right leadership the company needs to realize the full potential of our diverse portfolio of iconic brands.”

Latest

LCP Max Magpul 01
LCP Max Magpul 01

The LCP Meets Magpul: Ruger's LCP Max with Magpul's EHG

Over the years, Ruger has enhanced its LCP with the introduction of the LCP II and LCP Max. New for 2026, Ruger is offering a new version of the LCP Max with the addition of a Magpul Enhanced Handgun Grip.

Review: 945 Industries Q.A.P. Series Off-Body Carry Bag

Off-body carry can be somewhat controversial, but choosing the right gear can go a long way toward successful carry. One good option is the Q.A.P. Series of bags from 945 Industries.

At 75, CCI is Offering Even More

In 2026, CCI Ammunition—formally Cascade Cartridge, Inc.—marks its 75th anniversary with a fitting tribute to innovation and American ingenuity.

Gun of the Week: Powder River Precision Rubicon Icon

Powder River Precision has taken the basic Ruger 10/22 rifle concept and enhanced it with its Rubicon Icon design.

The Armed Citizen® May 1, 2026

Read today's "The Armed Citizen" entry for real stories of law-abiding citizens, past and present, who used their firearms to save lives.

Training & Gear for Active Shooter Response

For armed civilians, developing an active-shooter response plan isn’t about playing hero. It’s about having the right gear and the skills to decisively use them if violence finds you.

Interests



Get the best of American Rifleman delivered to your inbox.