Fear & Loading: Vista to Sell Three Companies

by
posted on November 16, 2017
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
vista_lede.jpg

Vista Outdoor Chief Executive Officer Chris Metz issued a statement in the company’s Nov. 9, 2017 Form 8-K [PDF] with the United States Securities and Exchange Commission that indicated the company will be selling three of its companies in the next year. “"We’re in the process of completing a portfolio review of our brands, and we will divest assets where we see the potential to unlock shareholder value,” he stated. “As a first outcome of this process, we are announcing our intention to sell the Bollé, Serengeti and Cébé brands in the Sports Protection business. These brands were acquired as part of the Bushnell transaction in 2013 and focus primarily on fashion, prescription and safety eyewear, which are areas that we have determined are not core to our business. The sale of these brands is expected to take place over the next few quarters.”

The company currently counts Savage Arms, Federal Premium, CCI, Blackhawk, Bushnell, Weaver, CamelBak, Redfield and many more familiar names in its stable of firms. Serengeti, Cébé and Bollé are icons in the world of stylish and protective eyewear, offering specialized versions for skiing, mountaineering and other outdoor activities. The latter also offers a line of helmets.  

Another change was the announcement earlier this month that Michael Callahan was elected to serve as the company’s Board of Directors Chairman. “I am honored to be elected chairman of Vista Outdoor,” he said. “I am optimistic about the future, and the board is impressed with how quickly our new CEO Chris Metz has wrapped his mind around the business. His strategic, savvy and decisive approach is exactly the right leadership the company needs to realize the full potential of our diverse portfolio of iconic brands.”

Latest

Smith Wesson Academy Artv 1
Smith Wesson Academy Artv 1

The Smith & Wesson Academy Reopens

One of the latest expansions at S&W's new Maryville facility is the addition of an entirely new training ground, the new home of the legendary Smith & Wesson Academy.

New for 2026: EAA Balikli BLK Bolt-Action Rifles

This year, EAA Corp. expanded its catalog with a new hunting rifle, the Balikli BLK bolt-action, which has high-end features for its price, as well as compatibility with broad aftermarket.

HOUSTON 2026 | The 155th NRA Annual Meetings & Exhibits

Exuberance was the defining spirit of the 2026 NRA Annual Meetings. More than 73,000 attendees packed the George R. Brown Convention Center in Houston to celebrate 250 years of America, concurrent with 155 years of their NRA.

A Landmark Post-Bruen Alignment of the 2nd and 4th Amendments in Maryland

On June 4, 2026, the Appellate Court of Maryland ruled that law enforcement cannot stop and search a person merely because they see a gun—or the outline of one printing from a concealed holster.

Shotshell Basics: Understanding Payloads, Pressures & Performance

A shotgun can be supremely versatile, depending on how it’s loaded. Understanding how shotshells work is difficult, but crucial.

Rock River Arms Celebrates 30 Years in Business

While the company's beginnings go back to 1994, the Rock River Arms story officially started in 1996, meaning that it is celebrating 30 years in business in 2026.

Interests



Get the best of American Rifleman delivered to your inbox.