Fear & Loading: Vista to Sell Three Companies

by
posted on November 16, 2017
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
vista_lede.jpg

Vista Outdoor Chief Executive Officer Chris Metz issued a statement in the company’s Nov. 9, 2017 Form 8-K [PDF] with the United States Securities and Exchange Commission that indicated the company will be selling three of its companies in the next year. “"We’re in the process of completing a portfolio review of our brands, and we will divest assets where we see the potential to unlock shareholder value,” he stated. “As a first outcome of this process, we are announcing our intention to sell the Bollé, Serengeti and Cébé brands in the Sports Protection business. These brands were acquired as part of the Bushnell transaction in 2013 and focus primarily on fashion, prescription and safety eyewear, which are areas that we have determined are not core to our business. The sale of these brands is expected to take place over the next few quarters.”

The company currently counts Savage Arms, Federal Premium, CCI, Blackhawk, Bushnell, Weaver, CamelBak, Redfield and many more familiar names in its stable of firms. Serengeti, Cébé and Bollé are icons in the world of stylish and protective eyewear, offering specialized versions for skiing, mountaineering and other outdoor activities. The latter also offers a line of helmets.  

Another change was the announcement earlier this month that Michael Callahan was elected to serve as the company’s Board of Directors Chairman. “I am honored to be elected chairman of Vista Outdoor,” he said. “I am optimistic about the future, and the board is impressed with how quickly our new CEO Chris Metz has wrapped his mind around the business. His strategic, savvy and decisive approach is exactly the right leadership the company needs to realize the full potential of our diverse portfolio of iconic brands.”

Latest

Taurus TX 9 9 mm pistol
Taurus TX 9 9 mm pistol

New For 2026: Taurus TX9 Pistol

Taurus launches the TX9 family of striker-fired, polymer-frame pistols, adding to its popular TX series of handguns.

Heavy Browning At War: Combat Tales Of The Browning M1917 Machine Gun

For the first half of the 20th century, one of the most important firearms in the U.S. military arsenal was the water-cooled Browning M1917, known to gunners and infantrymen alike as the "Heavy Browning."

Rifleman Review: Smith & Wesson Model 1854 Stealth Hunter

Smith & Wesson's Model 1854 Stealth Hunter is one of the latest additions to the company's line of modernized lever-action rifles.

VKTR Goes 2011: The Vanguard VKP Pro

Primarily known for its premium AR-15 rifles, VKTR Industries jumped into the 2011 handgun world in 2026 with its VKP Pro and Vanguard designs.

Rifleman Q&A: Cracking Marlin’s Code

Q: I have a Marlin Model 782 repeater, Serial No. 27392733, with a Micro-Groove barrel. I would like to understand how to narrow down its time of manufacture.

Review: Ruger 10/22 Carbon Fiber

Ruger recently released a variant of its popular 10/22 made with modern materials and incorporating performance-minded engineering: the 10/22 Carbon Fiber.

Interests



Get the best of American Rifleman delivered to your inbox.