EOTech Launches Anti-Counterfeit Measures

posted on September 16, 2021
Eotech Launches Anti

EOTech, a leading holographic weaponsight manufacturer, has launched a campaign targeting those who create and sell illegal copies of its military-grade sighting systems. The forgeries continue to impact businesses across the industry, authorized dealers and compromise the safety of enthusiasts who unknowingly purchase any of the inferior products.

Authentic EOTech holographic sighting technology is nearly impossible to replicate. Unfortunately, numerous imitation products have been discovered, including LED-based products attempting to pass as high-tech holographic sights. One such counterfeit reseller was selling fake EOTech HWS products for deep discounts, but with cooperation from Homeland Security Investigations (HSI), the activity was shut down and EOTech reached a six-figure settlement with the culprit for various counterfeit violations. 
An explosion of online sales links with reproduction HWS products adds to consumer confusion. The lure unsuspecting shoppers to online stores with shockingly low prices. EOTech closely monitors these sales and blocks unauthorized items from websites such as Alibaba, Aliexpress, Amazon, Facebook, eBay and other online outlets. 

“Stopping fakes at the source is a critical step in curbing counterfeiting,” said Lisa Kem, EOTech director of marketing. “EOTech produces an extremely rugged, technically unique holographic sight that can’t be duplicated by counterfeiters. The EOTech brand stands for reliability, durability and the safety of our operators whether it be soldiers, officers or general users. EOTech partners and end-users can rest assured we will actively pursue counterfeit operations to quickly shut them down.”

It is extremely difficult for the average consume to spot a fake. Counterfeiters even go so far as to reproduce registered trademarks and packaging. To that end, EOTech has created a counterfeit detection resource page on its website to assist enthusiasts in making better-informed purchases. On the page, consumers and dealers can learn about counterfeit EOTech sights through photo illustrations that compare genuine and counterfeit sights, plus tips for identifying a forgery. 



Smith & Wesson SD9VE: A Budget Friendly Striker-Fired 9 mm

First introduced in 2012, the Smith & Wesson SD9VE provides a 9 mm striker fired handgun with a price point that has continued its popularity as a budget friendly pistol. 

Rifleman Review: Crimson Trace LS 250 Lasersaddle

Watch this American Rifleman Television segment of "Rifleman Review" from 2019 to learn more about the Crimson Trace LS 250 Lasersaddle shotgun mounted laser module.

Blackhawk Offers Product Customization

Blackhawk has launched a new custom Kydex holster and accessory program on its website, which allows customers to choose from a variety of colors, graphics and other features.

Firearm Actions For Mixed-Up Families

Can’t a lefty learn to run a right-hand platform? Sure, but the optimal answer is a firearm with a format that matches the shooter—although there are universally friendly, bilateral options.

This Old Gun: Model 1860 Henry Rifle

Although he probably didn’t plan it, when New England shirtmaker Oliver Fisher Winchester acquired the Volcanic Repeating Arms Co. in 1857 and re-named it the New Haven Arms Co., he ended up dramatically altering firearm technology, helped settle the American West and subsequently created a legacy that continues to this day.

Smith & Wesson Issues Safety Recall For M&P12 Shotguns

Smith & Wesson has issued a safety recall this week for the new M&P12 bullpup shotgun.


Get the best of American Rifleman delivered to your inbox.