EoTech Expands With New Building

by
posted on January 6, 2022
Eotech Expands

Increased demand for EOTech’s battle-proven optics, designed for law enforcement, military and civilian use, has required the company to acquire additional headquarters space, as well expand to accommodate increased production, warehousing and development. Last summer the company’s new manufacturing facility—a state-of-the-art, 22,000 sq.-ft. building—was up and running in Traverse, Mich. The company’s 67,000 sq.-ft. headquarters in Plymouth, Mich., is the firm’s latest move. It will be fully operational by year’s end.

The company conducted a lengthy search for the new facilities, but determined Traverse City and Plymouth are ideally situated within Michigan’s regional technology and manufacturing hub. Both cities also offer a talented labor pool and enhanced supplier access. “The choice to move was clear. Both Traverse City and Plymouth welcomed EOTech with open arms,” said Dean Loebig, EOTech chief technical and operations officer. “Offering an economic development incentive proved these cities wanted our business, plus it’s a strategic place to base our operations.” 

In 2020 American Holoptics—an affiliate of Koucar Management—acquired EOTech from L3 Harris Technologies. At the time it was estimated EOTech generated roughly $60 million annually from sales, although 20201’s expansions make it obvious that figure has increased significantly since the transaction.

Headquartered in Ann Arbor, Mich., the EOTech designs, manufactures and markets the original Holographic Weapon Sight, Vudu rifle optics, thermal and night vision systems as well as laser devices. Since 1996, EOTech holographic weapon sights have been designed, developed and manufactured in the United States. In 2016 the company expanded its optics line with the introduction of its Vudu line of premium magnified optics.

Koucar Management is headquartered in Troy, Mich., and oversees a diverse portfolio of companies. They include a variety of firms from commercial and residential real estate, as well as the hospitality industry. It also has long list of diversified companies that includes EOTech.

Latest

.270 WSM illustration
.270 WSM illustration

Handloading The .270 WSM

More than 20 years after its introduction, this member of the Winchester Short Magnum family still provides useful power to short-action platforms—and staying power to the WSM line.

The Armed Citizen® June 16, 2025

Read today's "The Armed Citizen" entry for real stories of law-abiding citizens, past and present, who used their firearms to save lives.

The Guns Of Dr. Maynard

Dr. Edward Maynard, a Washington, D.C.-based dentist, developed a number of mechanical innovations for firearms, including a new ignition system and a cavalry carbine that saw use in the American Civil War.

Preview: Holosun P.ID Dual

Holosun’s P.ID line of weapon lights is compatible with nearly any pistol featuring a Picatinny rail thanks to a pair of interchangeable mounting adapters.

Preview: Federal Hi-Bird Fiber Wad Bismuth

When it comes to hunting, knockdown power matters, and so does being friendly on the environment, which is where Federal’s Hi-Bird Fiber Wad Bismuth loads come into play.

Gun Of The Week: Iver Johnson MF20

In this video, we’re taking a closer look at an AR-style, semi-automatic shotgun that’s made in Turkey by Izmir Armed and carries the name of an iconic American firearm manufacturer. This is the Iver Johnson MF20.

Interests



Get the best of American Rifleman delivered to your inbox.