EoTech Expands With New Building

posted on January 6, 2022
Eotech Expands

Increased demand for EOTech’s battle-proven optics, designed for law enforcement, military and civilian use, has required the company to acquire additional headquarters space, as well expand to accommodate increased production, warehousing and development. Last summer the company’s new manufacturing facility—a state-of-the-art, 22,000 sq.-ft. building—was up and running in Traverse, Mich. The company’s 67,000 sq.-ft. headquarters in Plymouth, Mich., is the firm’s latest move. It will be fully operational by year’s end.

The company conducted a lengthy search for the new facilities, but determined Traverse City and Plymouth are ideally situated within Michigan’s regional technology and manufacturing hub. Both cities also offer a talented labor pool and enhanced supplier access. “The choice to move was clear. Both Traverse City and Plymouth welcomed EOTech with open arms,” said Dean Loebig, EOTech chief technical and operations officer. “Offering an economic development incentive proved these cities wanted our business, plus it’s a strategic place to base our operations.” 

In 2020 American Holoptics—an affiliate of Koucar Management—acquired EOTech from L3 Harris Technologies. At the time it was estimated EOTech generated roughly $60 million annually from sales, although 20201’s expansions make it obvious that figure has increased significantly since the transaction.

Headquartered in Ann Arbor, Mich., the EOTech designs, manufactures and markets the original Holographic Weapon Sight, Vudu rifle optics, thermal and night vision systems as well as laser devices. Since 1996, EOTech holographic weapon sights have been designed, developed and manufactured in the United States. In 2016 the company expanded its optics line with the introduction of its Vudu line of premium magnified optics.

Koucar Management is headquartered in Troy, Mich., and oversees a diverse portfolio of companies. They include a variety of firms from commercial and residential real estate, as well as the hospitality industry. It also has long list of diversified companies that includes EOTech.


Henry Repeating Arms New Original lever-action rifle right-side view silver engraving gun rifle carbine
Henry Repeating Arms New Original lever-action rifle right-side view silver engraving gun rifle carbine

Hand-Engraved, Silver-Plated New Original Henry Rifle Heads To Auction

There are few places in the country more impressive than The Cody Firearms Museum for history buffs and firearms enthusiasts, and Henry Repeating Arms, Baron Engraving and Davidson’s have created something special to support the facility.

Rifleman Report: Shall Not Be Infringed

As of this writing, the people of Ukraine are locked in a life-and-death struggle with the invading Russian military in the most significant warfare seen in Europe since World War II.

This Old Gun: U.S. Model Of 1842 Musket

By the latter part of the 1830s, most of the major powers finally let practicality overcome economy, realizing that it was time to switch their small arms over from flintlock to percussion. Britain and France were among the earliest, with the United States following suit in short order—the Americans fielding the handsome Model of 1842.

Preview: Brügger & Thomet Unigrip QD With Bipod Foldable

Externally configured as a standard vertical fore-grip, the B&T Unigrip QD With Bipod Foldable, as its name suggests, also features a throw-lever Picatinny-rail attachment clamp and more.

The Armed Citizen® May 23, 2022

Read today's "The Armed Citizen" entry for real stories of law-abiding citizens, past and present, who used their firearms to save lives.

2022 Rifle Of The Year: Ruger 10/22 Competition Rifle Left-Handed Model

Now in their 20th year, the Golden Bullseye Awards are chosen annually to recognize the firearm industry’s best new offerings. Here is this year’s winners as selected by the editors of “The World’s Oldest And Largest Firearm Authority.”


Get the best of American Rifleman delivered to your inbox.