For exceptional innovation, performance and value, American Rifleman is pleased to announce Burris has received the 2025 Optic Of The Year Award. “The Golden Bullseye Awards are our way of honoring those companies that introduced products of remarkable utility, innovation and simple excellence to shooters and hunters during the past year,“ said Mike Sanford, deputy executive director of NRA Media. “We congratulate the winners, and we are confident that shooters and hunters will receive this year‘s winning products with enthusiasm.”
2025 Optic Of The Year: Burris Eliminator 6
The original Burris Eliminator riflescope revolutionized the optics category when it came out 15 years ago—with its ability to calculate the exact distance and angle to the target, then account for the cartridge’s external ballistics to provide an illuminated aiming point within the shooter’s reticle—but it was a bit odd-looking.
And even as new generation after new generation of Eliminator continued to add more advanced technology and functionality, it remained odd-looking—until the launch of this year’s sixth-generation product, which is the first in the line that can mount atop a rifle using standard 34 mm scope rings. But according to Field Editor Aaron Carter in his story “Unsatiated,” the 6 gives the Eliminator more than just a facelift.
“Improvements have led to the newest version of the optic being considerably more capable, accurate and user-friendly,” he said. “For a seemingly complicated piece of kit, it’s also nearly foolproof—which was a wise choice on the company’s part.”
Many sportsmen strongly prefer to run an optic, even a high-tech one, that looks like a traditional riflescope; for giving shooters the conventional aesthetic they desire, while continuing to refine what was already a winning product, we felt the Burris Eliminator 6 was deserving of Optic Of The Year. burrisoptics.com
