Ruger Hits A Million-Already

by
posted on August 21, 2012
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
201282114659-r_million_h.jpg

8/21/2012

Sturm, Ruger & Co. hit a new record last year. For the first time in the company’s history, the gunmaker made more than 1 million firearms—1,114,700 to be exact—in one year. That record won’t stand for long. This time Ruger reached 1 million firearms manufactured for the year on Aug. 15, 2012.

“Last year, Ruger became the first commercial firearms company to produce 1 million firearms in one year, and we were incredibly excited and proud to reach that milestone,” Ruger President and CEO Mike Fifer said. “It took us nearly all of 2011 to build 1 million firearms, but in 2012 we accomplished it on August 15th. We continue to invest in and improve our manufacturing processes to help us respond to the strong demand for Ruger firearms. We expect 2012 will be another record-breaking year for Ruger, and we want to thank our loyal customers for their continued support.”

Ruger’s Fifer pledged to donate $1 for every gun sold between the NRA Annual Meetings & Exhibits in Pittsburgh in 2011 and St. Louis in 2012, making more guns in a single year than at any time since the company’s founding in 1949. Not only did Ruger’s American workers deliver on the production side of the “Million Gun Challenge,” they actually exceeded it—prompting Fifer to up the ante to the “1.2 Million Gun Challenge.” The keys to the record-breaking figure were increased demand, production efficiency and popular new introductions, including the Ruger American Rifle, 10/22 Takedown and SR22 pistol, among others.

So what was the 1,000,000th gun for 2012? It was a Ruger SR1911 pistol, made at the firms’ Prescott, Ariz., factory. The gun is set to be engraved by Baron Technology and will be auctioned to support NRA.

Latest

Smith Wesson Victory Navy Revolver
Smith Wesson Victory Navy Revolver

Victory In The Air: One Smith & Wesson Victory Revolver's Story

A primary source investigation into the service history of a Smith & Wesson Victory revolver used by the U.S. Navy in the Pacific Theater during World War II.

Firearm Industry Responds To Aid Texas Flood Victims

Only a few days after the tragedy struck, two of the firearm industry’s foremost companies were raising funds for the victims and organizations dedicated to providing support through devastating floods in Texas.

I Have This Old Gun: Woodward .500 Express Double Rifle

Produced by J. Woodward & Sons at the end of the 19th century, this double rifle, chambered for the .500 Express cartridge, was tailor-made for dangerous-game hunting.

New For 2025: Springfield Armory Saint Victor Pistols In 5.56 NATO & 9 mm Luger

Springfield Armory added two new pistol variants to its popular Saint AR-15 lineup, and the new models are chambered for 5.56 NATO and 9 mm Luger, respectively.

Review: Winchester 400 Legend

Winchester Ammunition decided to split the difference, caliber-wise, between the .45-70 Gov't and the company's previous 350 Legend to create the new 400 Legend.

More Public Ranges Coming After EXPLORE Act Implementation Order Signed

U.S. Secretary of the Interior Doug Burgum signed off on a Secretarial Order in late June to begin implementation of key provisions of H.R. 6492, which means more hunting and shooting opportunities on public lands across the U.S.

Interests



Get the best of American Rifleman delivered to your inbox.