GrabAGun, a Texas-based online retailer of firearms, ammunition and accessories, went public on the New York Stock Exchange on July 16, 2025 (NYSE: PEW), receiving $179 million in gross proceeds that the company affirmed will be used to expand its online platform and fund strategic acquisitions. Donald Trump Jr., a member of the company’s board of directors, as well as an advisor and shareholder in the company, expressed his excitement with the company’s future focus.
“As a lifelong supporter of 2A rights, I am proud to support and be involved with GrabAGun and its mission of modernizing the F&A (firearms and ammunition) industry, while delivering a best-in-class shopping experience to customers across the United States,” Trump said. “It is more important now than ever that those of us who are pro-America and pro-freedom find and support companies that hold those same values. That is why I am proud to be a long-term partner of GrabAGun and look forward to driving significant growth for the company while preserving and protecting our fundamental rights as Americans.”
GrabAGun positions itself as a disruptor in the firearm sales market, with the company’s pitch stating, “We no longer shop the way we used to, and the retail firearms market needed a change. We believe people should be able to use their computers, phones and tablets to shop for firearms the same way they purchase everything else. As experts in technology and fellow firearm enthusiasts, we believe we’re the right people for the job.”
In particular, the company sees itself as catering toward a new generation of firearm owners, notably Millennials and Gen Z firearm buyers consisting of an age bracket between 18-45 years old. A 2019 SocialSphere survey found that 42 percent of males aged 13-21 reported that they are “sure to or stand a good chance of owning a gun in the future,” followed by 37 percent of females in the same age bracket who reported the same interest. The same survey found that an overwhelming 76 percent of respondents in that age bracket said having a gun in the home made it “more safe” rather than less safe. Marc Nemati, CEO of GrabAGun, affirmed the company’s plans to target firearm enthusiasts in the digital age.
“Our team understands that the next phase of our growth will not only come from serving mobile-first, online-savvy enthusiasts, sportsmen, and defenders, but from building a powerful ecosystem that captures a significantly larger share of their F&A spend,” Nemati said. “As part of our commitment to modernizing the F&A retail experience, we are excited to announce our plans to integrate cryptocurrency and stablecoin payment options through trusted payment vendors. With the support of our partners, and now the public markets, we are confident in our ability to scale rapidly and deliver long-term value to all stakeholders.”
One of the biggest hurdles for online retailers of firearms and ammunition is educating consumers on the legal requirements behind purchasing controlled items online. While GrabAGun markets itself as the “Amazon of guns,” buying a firearm online isn’t as simple as clicking “Buy Now” and waiting for the delivery driver to arrive. To facilitate this, the company provides a simple, step-by-step ordering guide that allows consumers to navigate federal, state and local ordinances surrounding the purchasing of arms and ammunition. A comprehensive network of local FFL dealers is available through the site, allowing buyers to choose a location convenient to them. Firearms are shipped to the FFL dealer, where a background check must be completed before the buyer can take possession of the firearm.
“With a bold vision, tech-forward approach, and strong balance sheet, GrabAGun is exceptionally well positioned to accelerate its growth through strategic acquisitions that enhance our platform and broaden our customer reach,” Nemati said. “As we continue to identify and integrate complementary businesses, our focus remains on modernizing acquired assets with scalable, data-driven technology that unlocks operational efficiencies and enhances the customer experience.”
