The winners of American Rifleman’s 2024 Golden Bullseye Awards—now in their 22nd year—have been announced. The Golden Bullseye Awards recognize the firearm industry’s top products as voted on by American Rifleman staff editors.
“Last year was one of massive new product introductions from the recreational shooting sports industry,” said NRA Publications’ Executive Director Doug Hamlin. “As a result, the NRA Publications editorial staff had some tough decisions to make to identify the best all-new products.”
The awards are selected by the American Rifleman editorial staff through a rigorous evaluation process, and they are each reviewed by NRA Publications’ management. “Thank you to the dedicated NRA Publications editorial staffers who tested and evaluated hundreds of new products before making their 2024 Golden Bullseye selections,” Hamlin said. American Rifleman’s 2024 Golden Bullseye award winners are as follows:
The NRA Publications Golden Bullseye Pioneer Award specifically honors outstanding personal achievement. The Pioneer Award spotlights the exemplary achievement and cumulative body of work of an individual, or members of a family, team or partnership, responsible for the development and introduction of shooting equipment that has made a profound, positive and enduring impact on the way Americans shoot and hunt.
Selected for the 2024 Pioneer Award is Brandon Maddox. “A heartfelt congratulations to Silencer Central founder and CEO Brandon Maddox on his Pioneer award recognition,” Hamlin said. “Brandon epitomizes the entrepreneurial spirit that is alive and well in United States of America. He has really opened up the silencer new product category to the masses.”
This year, there is a new and significant Golden Bullseye Award from NRA Publications. While most acknowledge the finest products available in the shooting sports, the “A1F Freedom Award” from the NRA’s America’s 1st Freedom is for a person (or team) who has distinguished themselves as a standout defender of our Second Amendment freedom in business, politics and/or American culture. Some recipients might be defenders of our right to keep and bear arms in the political arena. Others might be doing so in Hollywood or in the media. And still others might be impacting the shooting sports in business in such a positive way that they are instrumental in enhancing and, therefore, saving this precious freedom for future generations. Whatever the case, they are being commended for all they do and have done for our freedom.
Larry and Brenda Potterfield, founders and owners of MidwayUSA, were selected as the inaugural recipients of the “A1F Freedom Award” as nominated by the editors of NRA Publications’ Official Journal America’s 1st Freedom. “I’ve had the pleasure of knowing Larry and Brenda Potterfield for more than 35 years,” Hamlin said. “As shooting and hunting enthusiasts themselves their passion for everything in the shooting sports industry, and the people who participate in the activities that have shaped American culture is unparalleled. Larry and Brenda are selfless and most generous. Their long-standing support of the National Rifle Association of America (NRA) is most appreciated.”
To qualify for consideration for a Golden Bullseye Award, the product must have been:
- Recently introduced and available to consumers prior to the selection of the Golden Bullseye Awards
- Used/tested by a staff member or regular contributor to the magazine and/or affiliated media
- Reliable in the field, meeting or exceeding the evaluator’s expectations
- Innovative in design and function
- Readily perceived as a value to the purchaser
- Styled in a manner befitting the shooting and hunting industry and, perhaps more importantly, its enthusiasts.
The 2024 Golden Bullseye Awards as well as the Pioneer Award and the Freedom Award will be presented in person at an invitation-only event during the NRA Annual Meetings & Exhibits in Dallas, Texas.