Walther Arms Launches HEROES VIP Discount Program

by
posted on May 3, 2020
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
walther-heroes-vip-program-f.jpg
Across the country, firearm and accessory manufacturers have worked within state health guidelines in order to provide a steady stream of guns for those looking to protect themselves and their families in uncertain times, as many are, according to recent NICS numbers.

Companies have also donated time, money and manufacturing space to provide healthcare workers, first responders and essential personnel with the supplies they need to continue working during the COVID-19 pandemic. Now, Walther Arms is looking to reward these front-line workers with its HEROES VIP program.

"Over the last several weeks, we have witnessed the countless hours of hard work to keep our families safe and our country moving forward," said Adam Blalock, CEO of Walther Arms, Inc. "We have all seen examples of real-life heroes at work. That is why we wanted to extend special pricing for our heroes that have dedicated their time to helping others."

This limited program is open to all first responders, hospital personnel and essential workers and will run to May 25, 2020. To qualify for the program, consumers need only send in a copy of their credentials along with the HEROES VIP form found at waltherarms.com/industry-vip-program/.

A limited number of Walther Arms factory offerings are included under the HEROES VIP deal. One gun offered under the discount is the CCP M2 chambered in .380 ACP, which retails normally at a suggested MSRP of $469. Under the VIP pricing program, the gun sells for $320.

For more information on the VIP program and other offerings from Walther Arms, visit waltherarms.com.

Latest

man inspecting a cartridge with a magnifying glass
man inspecting a cartridge with a magnifying glass

The Drawbacks of Being a Numbers-Oriented Gun Guy

Like any hobby or pastime that is in any way even vaguely related to machines or technology, firearms attract a (possibly) disproportionate number of “right-brained,” STEM-oriented personalities who like numbers.

First Look: MDT Hand Cannon Slingshot

Slingshots are fun, but they can also be a legitimate backup defensive tool—in 2023, a 13-year-old Michigan boy saved his 8-year-old sister from being kidnapped by using a $3 slingshot to fire a marble and a rock at the assailant, striking him in the chest and head.

The LCP Meets Magpul: Ruger's LCP Max with Magpul's EHG

Over the years, Ruger has enhanced its LCP with the introduction of the LCP II and LCP Max. New for 2026, Ruger is offering a new version of the LCP Max with the addition of a Magpul Enhanced Handgun Grip.

Review: 945 Industries Q.A.P. Series Off-Body Carry Bag

Off-body carry can be somewhat controversial, but choosing the right gear can go a long way toward successful carry. One good option is the Q.A.P. Series of bags from 945 Industries.

At 75, CCI is Offering Even More

In 2026, CCI Ammunition—formally Cascade Cartridge, Inc.—marks its 75th anniversary with a fitting tribute to innovation and American ingenuity.

Gun of the Week: Powder River Precision Rubicon Icon

Powder River Precision has taken the basic Ruger 10/22 rifle concept and enhanced it with its Rubicon Icon design.

Interests



Get the best of American Rifleman delivered to your inbox.