Walther Arms Launches HEROES VIP Discount Program

by
posted on May 3, 2020
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
walther-heroes-vip-program-f.jpg
Across the country, firearm and accessory manufacturers have worked within state health guidelines in order to provide a steady stream of guns for those looking to protect themselves and their families in uncertain times, as many are, according to recent NICS numbers.

Companies have also donated time, money and manufacturing space to provide healthcare workers, first responders and essential personnel with the supplies they need to continue working during the COVID-19 pandemic. Now, Walther Arms is looking to reward these front-line workers with its HEROES VIP program.

"Over the last several weeks, we have witnessed the countless hours of hard work to keep our families safe and our country moving forward," said Adam Blalock, CEO of Walther Arms, Inc. "We have all seen examples of real-life heroes at work. That is why we wanted to extend special pricing for our heroes that have dedicated their time to helping others."

This limited program is open to all first responders, hospital personnel and essential workers and will run to May 25, 2020. To qualify for the program, consumers need only send in a copy of their credentials along with the HEROES VIP form found at waltherarms.com/industry-vip-program/.

A limited number of Walther Arms factory offerings are included under the HEROES VIP deal. One gun offered under the discount is the CCP M2 chambered in .380 ACP, which retails normally at a suggested MSRP of $469. Under the VIP pricing program, the gun sells for $320.

For more information on the VIP program and other offerings from Walther Arms, visit waltherarms.com.

Latest

pistol being pulled out of front jeans pocket
pistol being pulled out of front jeans pocket

The Role of the Pocket Pistol

A backup gun deserves your best effort and attention. Here’s why.

The Future Of American Rifleman

Greetings! As you are no doubt aware based on the cover wrap of this issue and your January edition, big changes are afoot at NRA. American Rifleman will now publish a quarterly print magazine and a monthly digital edition.

The Armed Citizen® Feb. 23, 2026

Read today's "The Armed Citizen" entry for real stories of law-abiding citizens, past and present, who used their firearms to save lives.

Prices On Rifles, Ammo, Optics & Suppressors Dropped In 2025, According To Retail Report

The average price enthusiasts paid for ammunition, rifles, optics and suppressors dropped in 2025, according to a recently released RetailBI Report.

Preview: A-Zoom Snap Caps Instructor Pack

Firearm safety is a primary concern for all gun owners, which is a substantial part of what your NRA strives to ingrain into the shooting public, and products like Snap Caps help make this training both easier and safer.

Review: Yugoslavian Zastava M70 .32 ACP Pistol

This tough little all-steel semi-automatic from AIM Surplus is an enjoyable option for military surplus pistol fans.

Interests



Get the best of American Rifleman delivered to your inbox.