Ruger Announces Custom Shop

Nearly 70 years after it began innovating and manufacturing firearms, Sturm, Ruger & Co., Inc. has opened the Ruger Custom Shop, upping the level of refinement and attention to detail of its products for shooters, hunters and avid collectors.


“Our customers have been craving high-end performance variations of our popular models for a long time,” said Chris Killoy, Ruger president and CEO. “We are thrilled to respond to the call and bring the Ruger Custom Shop to fruition,” adding that they are confident that their new products represent the very best in craftsmanship and performance.

Custom Shop products have been designed by Ruger’s expert team of engineers with input from professionals in the field: competitive shooters, renowned hunters and award-winning writers. This new line of firearms represents the finest example of quality and innovation in Ruger products built to the highest of standards. The Custom Shop will feature exclusive collectible, competition, hunting and personal defense firearms for the most discriminating of shooters.

For more information on the Ruger Custom Shop, visit Ruger.com/CustomShop.