Ruger Announces Custom Shop

by
posted on October 14, 2018
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
rugercustom.jpg

Nearly 70 years after it began innovating and manufacturing firearms, Sturm, Ruger & Co., Inc. has opened the Ruger Custom Shop, upping the level of refinement and attention to detail of its products for shooters, hunters and avid collectors.


“Our customers have been craving high-end performance variations of our popular models for a long time,” said Chris Killoy, Ruger president and CEO. “We are thrilled to respond to the call and bring the Ruger Custom Shop to fruition,” adding that they are confident that their new products represent the very best in craftsmanship and performance.

Custom Shop products have been designed by Ruger’s expert team of engineers with input from professionals in the field: competitive shooters, renowned hunters and award-winning writers. This new line of firearms represents the finest example of quality and innovation in Ruger products built to the highest of standards. The Custom Shop will feature exclusive collectible, competition, hunting and personal defense firearms for the most discriminating of shooters.

For more information on the Ruger Custom Shop, visit Ruger.com/CustomShop.

 

Latest

AR on table with target
AR on table with target

Skills Check: Rifle Standard Delta 2

Carbine performance is all about maintaining control. The Rifle Standard Delta 2 is a drill that pressures recoil control, visual discipline and cadence as distance decreases and time compresses.

Gun Sales Up for the 7th Month in a Row in 2026

The National Shooting Sports Foundation’s (NSSF) estimate of last month’s gun sales was up 2.2 percent compared to August 2025.

Caring For & Feeding Your Cap-and-Ball Revolvers

Compared to pistoleros of the 19th century, today’s handgunners have it easy. It's not enough just to get an old-school, cap-and-ball revolver. You also need to acquire everything to shoot and clean it.

Lighter & Better: Savage’s Updated Ultralite Series of Rifles

Savage Arms kicked off 2026 by announcing a new generation of Model 110 bolt-action rifles, and now, the company has also introduced an updated series of Ultralite rifles.

Gun of the Week: Franchi Momentum Elite MULE

One of the latest entrants into the general-utility rifle market is Franchi with its Momentum Utility Lite Elite bolt-action rifle, also known as the MULE.

The Armed Citizen® Sept. 11, 2026

Read today's "The Armed Citizen" entry for real stories of law-abiding citizens, past and present, who used their firearms to save lives.

Interests



Get the best of American Rifleman delivered to your inbox.