Smith & Wesson Launches 'Gunsmarts' Education Campaign

by
posted on August 21, 2020
smith-wesson-launches-new-campaign-a.jpg

Smith & Wesson has launched a new multi-media marketing campaign—Smith & Wesson Gunsmarts—tailored to welcome new gun owners into the firearms community and highlight the key resources available to those who have just purchased their first pistol, rifle or revolver. The outreach effort comes at a time when many retailers are reporting 40 percent of their customers are taking home their first gun while the nation is experiencing record-breaking firearm sales.

“As an industry leader, it’s our responsibility to help educate and inform those who have recently purchased their first firearm and help them to become confident, responsible members of the firearms community,” said Kyle Tengwall, Smith & Wesson vice president of marketing. “As such, we’ve developed Smith & Wesson Gunsmarts—a resource that provides information on firearms training programs, industry information, and an educational video series hosted by experts in the firearms space. We hope that new and seasoned gun owners leverage this information to help them become confident and responsible members of the firearms community.”

As a cornerstone of the campaign, the company has released a new video series devoted to helping inform, educate and excite those who have recently joined the firearms community. Hosted on YouTube, the Smith & Wesson Gunsmarts video series covers a comprehensive set of topics that takes the viewer from the basics of firearm safety through their first trips to the range in a simple, inviting manner.

To generate excitement around the campaign, the company will host a series of sweepstakes that will begin in September and run through October to engage with new gun owners on social media. No purchase is necessary to participate, and prize packages will include firearms, ammunition and accessories from a variety of the industry’s top brands. 

Latest

Remington Model 7
Remington Model 7

The Remington Model 7: A Lightweight Legacy Rifle

Since its introduction in 1983, the bolt-action Remington Model 7 gained favor with sportsmen for its low weight and wide range of chamberings.

Favorite Firearms: A Long-Barreled Dan Wesson

I walked into a gun store and saw a pistol that I knew was right for me: a clean, sharp-looking Dan Wesson Model 15 in .357 Mag., with beautiful wood stocks and a 12" barrel that stuck out of a hole cut in the side of the original box.

Review: SIG Sauer P365-380

SIG Sauer now offers a smaller version of its P365 line with the P365-380, which is chambered for the .380 ACP cartridge instead of 9 mm Luger.

Firearm Companies Support Ukraine With Donations

Following the Russian invasion of Ukraine, a number of firearm, ammunition and accessory companies stepped up to support the embattled nation, sending donations of guns, ammunition, optics and cash.

Sniping In Ukraine

The Russian invasion of Ukraine has seen a proliferation of snipers—equipped with a variety of rifles—on both sides. Here, one of the world’s foremost authorities on the subject of military sniping takes a look at the combatants, along with their arms and ammunition.

Preview: KORE Essentials Garrison G1

The Garrison G1 is a 1¾"-wide tactical gun belt rated to support up to a 10-lb. load.

Interests



Get the best of American Rifleman delivered to your inbox.