Federal Ammunition has announced a new subscription program in which consumers can receive five boxes of ammunition delivered to their doorstep every month. The service includes free shipping. A 12-month commitment is required for enthusiasts to enroll and the first boxes ship after signing up.
“We are very excited to launch this new service which is loaded with benefits for our online customers,” said Jason Nash, Federal’s vice president of marketing. “Interested consumers should visit our website to learn all the details of the new program. At the time of the subscription service launch, available calibers at the initial rollout will be 9 mm, 40 S&W and .45 ACP, with possible expansion into other loads and cartridge options, pending market demand.”
Enhancements made to Federal’s website since early in 2020 include increased functionality and improved product search functionality to help enthusiasts find what they’re looking for faster. An industry-first loyalty program also offers online shoppers the chance to get exclusive merchandise for points and new products and merchandise are added regularly. The limited-availability, monthly subscription service is yet another expansion of the company’s online services.
The new program is another welcome signal for enthusiasts fatigued with an ammunition shortage that began in mid-2020. President of Vista Outdoor Ammunition Brands Jason Vanderbrink, announced in November that the brands he oversees—including Federal, Speer, CCI and others—are now producing 40 percent more cartridges than before the shortage.
In addition, his company took over the Remington ammo factory in Lonoke, Ark., late in 2020. By April of this year, it was back in operation and helping refill sporting goods dealer’s shelves. “Our workforce is doing fantastic, and our raw material suppliers have really come through, so now, Remington’s going 24/7, and everyone will get to enjoy the quality ammunition that Lonoke, Ark. makes,” Vanderbrink said at the time.
