Fear & Loading: New BPI Logo and Cutting-Edge Rifle Flavors

by
posted on July 12, 2016
bpi_1609sf_.jpg

Shooters’ preferences and spending habits aren’t what they were 20 years ago, and a new logo rolled out by BPI Outdoors reflects some of that subtle shift. “For many years almost all of our products were hunting related, but now that has changed substantially with the addition of our tactical and competition oriented Bergara rifle models and our Dead Air brand of suppressors,” said Dudley McGarity, then CEO of the company. “We are no longer just a hunting products company—we are a shooting sports company.”

BPI’s previous logo incorporated a silhouette of an antlered buck, indicative of the company’s product concentration. The new logo replaces the deer head with a stylized image of a scope reticle and the tagline “Brands for Serious Shooters” completes the message that defines the expanded focus of the firm.

The firm has gently changed without abandoning all the things that have made it one of my favorites. Jeff Johnston took a look at some of the quality, craftsmanship and military experience now going into the company’s rifles recently here at AmericanRifleman.org. Don’t worry, those tight grouping Accuras are still available. In fact, I carried one of the muzzleloaders with confidence a few weeks ago on a bear hunt in Canada. 

A few weeks ago, Dudely McGarity—one of the nicest people I’ve ever met—stepped down from the role of company CEO to that of General Manager, where he will focus mainly on strategic initiatives related to product development, marketing and sales for BPI's various consumer brands. He’s replaced by Nate Treadaway, who has spent most of his career with the company. It’s a rarity in today’s corporate environment when someone within is promoted to the top, but then again, it’s just business as usual for BPI…yet another reason it will stay at the top of my list.  

Image: Dudley McGarity with the company’s Electra muzzleloader during a prairie dog hunt in Montana. Photo by author.

Latest

Two Million In Grants
Two Million In Grants

MidwayUSA Grants $2.3 Million To Help Youth Shooting Teams

The MidwayUSA Foundation recently announced the payout of more than $2.23 million in cash grants to 612 youth shooting teams.

Review: Bond Arms Roughneck

The Roughneck derringer from Bond Arms is an entry-level option in 9 mm Luger, but don’t let that fool you, as the quality of its materials and craftsmanship rival those of the company’s top-end variants.

Book Review: The US M3/M3A1 Submachine Gun

Michael Heidler, no stranger to writing about firearm history, has produced a most impressive volume on one of this author’s favorite World War II firearms, the M3 “grease gun.”

Sniping In Korea: 1950-1953

When U.S. forces rushed to stop the North Koreans from overrunning South Korea in 1950, there were almost no American snipers. As the battle lines stabilized, that would change, and the war would become ideal for the employment of well-equipped and well-trained snipers.

Preview: Archangel Mosin Nagant OPFOR

Greatly improve the ergonomics and versatility of your old Russian workhorse with the Archangel Mosin Nagant OPFOR—one of the few replacement stocks on the market compatible with most variants of the storied bolt-action.

The Armed Citizen® September 20, 2021

Read today's "The Armed Citizen" entry for real stories of law-abiding citizens, past and present, who used their firearms to save lives.

Interests



Get the best of American Rifleman delivered to your inbox.