Bianchi Rebranding Focuses On Customers

Bianchi, a brand of The Safariland Group, has launched a new website and logo. The fresh look celebrates an evolution of the storied brand—a familiar name to gun owners for more than 60 years—highlighting the company’s reputation for reliability and innovation, as well as a renewed commitment to gun owners who carry every day.

“Bianchi is a pillar in the firearms industry,” said Brad Williams, president of The Safariland Group. “Since its founding in 1958, Bianchi has been the benchmark for leather holsters. Now Bianchi is adding to our line to meet the needs of both experienced and new gun owners. We’re bringing back the spirit of innovation in leather, expanding our catalog to include more EDC fits, and refining the classic carry designs that have won devoted fans in the law enforcement and tactical communities and are bringing Bianchi’s potential to a wider audience—to anyone who wants to live life protected.”

The revitalization of the Bianchi Leather brand reflects in the new, dedicated website, which offers a streamlined way for customers to find the perfect fit for their firearms. It also serves as the hub for Bianchi customer service, social connection and will showcase stories from a diverse group of people highlighting the ways Bianchi products support their lifestyle—from firearms experts, outdoorsmen and women, and allied brand partners.

Bianchi also refreshed its logo to reflect the renewed focus. The new mark pays homage to Bianchi’s foundational commitment to public servants, its roots in the American West and the potential that the brand offers for those who carry concealed or in the field. For more than six decades Bianchi holsters have provided confidence for those who demand performance, unfailing reliability, and flawless functionality. Bianchi builds holsters for those who choose to explore boldly and live life protected.