Leupold to Introduce Performance Eyewear Line

by
posted on December 18, 2019
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
leupold_performance_eyewear_teaser.jpg

Leupold & Stevens, Inc., has announced it will launch a Performance Eyewear product line, which will be available to consumers in early 2020. Designed, machined and assembled in the United States, the entire Performance Eyewear line is made from lightweight, ballistic-rated materials and ships with scratch-resistant polarized lenses as rugged and clear as the company’s award-winning sporting optics.

Designed with hunters and shooters in mind, five styles will be available at launch. “Leupold users expect the highest-quality optics in the world,” said Tim Lesser, Vice President of Product Development at Leupold & Stevens, Inc.  “When we chose to enter the eyewear market, we spent two years making sure the final product lived up to our exacting standards. The result is a product line which takes full advantage of the 112 years of optics manufacturing expertise only Leupold can offer.”

All five styles share top-of-the-line features like infused polarized lenses, which eliminate glare and keep eyes fresh whether on the water or in the field. Leupold’s Guard-ion hydrophobic coating sheds dirt, water and fingerprints for a clear, crisp image, while Diamondcoat-hardened lenses reduce surface scratches. Daylight Max technology, meanwhile, provides UV protection for optimal performance in bright conditions. Each style is compatible with prescription lens requirements.

Built for the range—and beyond—three of the five designs go a step further by offering an ANSI Ballistic Rating. Translation: they meet or exceed ANSI high-velocity-impact standards for eye protection.

“We designed this eyewear for every possibility,” said Zach Bird, Product Line Manager for Leupold & Stevens, Inc. “Whether you’re on the range each weekend, hiking a ridge looking for a trophy bull, or just driving to work every day, our Performance Eyewear line has something for you—and every model is designed, machined, and assembled right here in the USA.”

More information on Leupold Performance Eyewearincluding a countdown clock to its arrivalcan be found at Leupold.com/Performance-Eyewear.

For more information, please visit Leupold.com.

Latest

Icarry Kimber 1911 Ds Warrior 1
Icarry Kimber 1911 Ds Warrior 1

I Carry: Kimber 1911 DS Warrior in a PHLster Floodlight 2 Holster

In our latest "I Carry" video, we take a closer look at Kimber's latest double-stack, 2011-style handgun, the 1911 DS Warrior, and pair it with a SureFire X300 Ultra weapon light and a PHLster holster.

The Armed Citizen® July 3, 2026

Read today's "The Armed Citizen" entry for real stories of law-abiding citizens, past and present, who used their firearms to save lives.

Truly American Apparel: NAA's Magnum Mini Belt Buckles

In 2026, folks are celebrating all things American. And is there anything more American than a gun belt buckle?

CVA Recalls All Paramount Muzzleloading Rifles

CVA has issued a safety recall notice for all CVA Paramount muzzleloading rifles, including Paramount, Paramount HTR, Paramount Pro, and Paramount Pro V2. The bulletin pertains to all production years of these models.

I Have This Old Gun: Colt Detective Special

One of the iconic revolvers of the early 20th century is Colt's compact Detective Special, which became popular on the commercial market and was featured widely in film noir from the 1930s until the 1950s. But the road to the Detective Special wasn't the typical route for a new firearm.

The Real Deal: Mauser's M98 Das Original

In a world of modularity and strict cost-cutting, fine wood and machined steel firearms like the Mauser 98 are disappearing. The Mauser company is making sure the design lives on with the M98 Das Original.

Interests



Get the best of American Rifleman delivered to your inbox.