Leupold to Introduce Performance Eyewear Line

by
posted on December 18, 2019
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
leupold_performance_eyewear_teaser.jpg

Leupold & Stevens, Inc., has announced it will launch a Performance Eyewear product line, which will be available to consumers in early 2020. Designed, machined and assembled in the United States, the entire Performance Eyewear line is made from lightweight, ballistic-rated materials and ships with scratch-resistant polarized lenses as rugged and clear as the company’s award-winning sporting optics.

Designed with hunters and shooters in mind, five styles will be available at launch. “Leupold users expect the highest-quality optics in the world,” said Tim Lesser, Vice President of Product Development at Leupold & Stevens, Inc.  “When we chose to enter the eyewear market, we spent two years making sure the final product lived up to our exacting standards. The result is a product line which takes full advantage of the 112 years of optics manufacturing expertise only Leupold can offer.”

All five styles share top-of-the-line features like infused polarized lenses, which eliminate glare and keep eyes fresh whether on the water or in the field. Leupold’s Guard-ion hydrophobic coating sheds dirt, water and fingerprints for a clear, crisp image, while Diamondcoat-hardened lenses reduce surface scratches. Daylight Max technology, meanwhile, provides UV protection for optimal performance in bright conditions. Each style is compatible with prescription lens requirements.

Built for the range—and beyond—three of the five designs go a step further by offering an ANSI Ballistic Rating. Translation: they meet or exceed ANSI high-velocity-impact standards for eye protection.

“We designed this eyewear for every possibility,” said Zach Bird, Product Line Manager for Leupold & Stevens, Inc. “Whether you’re on the range each weekend, hiking a ridge looking for a trophy bull, or just driving to work every day, our Performance Eyewear line has something for you—and every model is designed, machined, and assembled right here in the USA.”

More information on Leupold Performance Eyewearincluding a countdown clock to its arrivalcan be found at Leupold.com/Performance-Eyewear.

For more information, please visit Leupold.com.

Latest

Remington Model 1888
Remington Model 1888

I Have This Old Gun: Remington Model 1888

Following Remington's bankruptcy in 1888, a number of the company's unsold Model 1875s were discovered, and it was decided that something could be made from them.

Rifleman Review: Ruger RXM

In 2025, Ruger teamed up with Magpul to create the RXM pistol, a design that uses a chassis-style receiver anchored inside of a polymer grip frame.

New for 2026: Franklin Armory Prevail Rifle

Franklin Armory introduces the company's first bolt-action rifle, the Prevail.

Thinking Of Tinkering? Be Honest About Your Reasons.

There are often benefits to resurrecting an old gun, but cost savings isn’t usually one of them.

New For 2026: Woox High Grade Stocks and Fore-ends

Dress up your lever-action, shotgun or bolt-action rifle while adding functionality.

NRA Partners with ‘We the Free’ Streaming Network

The NRA partners with online streaming service We the Free to bring 2A content.

Interests



Get the best of American Rifleman delivered to your inbox.