For the fifth time in the award’s five-year history, Leupold & Stevens, Inc. took home the honor of 2015 Optics Manufacturer of the Year, given by the National Association of Sporting Goods Wholesalers (NASGW) at its annual expo and meeting.
“It is an honor to be recognized by our distribution and specialty retail partners, and one we deeply appreciate. They help us reach our core hunting and shooting customer throughout the country each and every day,” said Bruce Pettet, president and chief executive officer of Leupold & Stevens, Inc. “On behalf of the more than 650 Oregon-based Leupold employees, I want to thank the members of the NASGW for their continued support of American manufacturing.”
Candidates were evaluated by the wholesaler members on four key criteria: distribution policy; marketing, sales and promotion; logistics and operations; and NASGW and industry support. This comprehensive assessment of manufacturer performance was designed to provide a balanced appraisal that truly recognizes the best of the best according to NASGW distributor members.
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