MidwayUSA's Potterfields Donate $100K to NRA After M855/SS109 Decision; Industry Challenge Issued

by
posted on March 11, 2015
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
potterfields.jpg

In honor of NRA/ILA’s hard work in rallying NRA members and Congress to combat the ATF’s proposed changes to the M855/SS109 ammo exemption framework, Larry and Brenda Potterfield, owners of MidwayUSA, will make a $100,000 donation to the NRA/ILA National Endowment for the Protection of the Second Amendment. The donation also celebrates ATF’s recent decision to refrain from seeking to issue a final framework at this time.

The Potterfields have also issued the "Two Twenty Three Challenge" to organizations in the outdoor and shooting sports industries, whereby each organization is challenged to have their own celebrations and to make a contribution to NRA/ILA National Endowment for the Protection of the Second Amendment, at whatever financial level is appropriate.

“We’re calling on all of the leaders in our industry to accept this challenge,” said Larry Potterfield, Founder and CEO of MidwayUSA. “Manufacturers, distributors, dealers, gun clubs and key conservation groups all have an opportunity to celebrate and contribute to what the NRA/ILA and NRA members have helped make happen. Make a donation, write a Facebook post, issue a press release and get the word out that we sincerely support and appreciate the work the NRA/ILA and its members are doing to protect the Second Amendment.”

For more, visit MidwayUSA.com.

 

Latest

Wilson Combat eXperior Elite
Wilson Combat eXperior Elite

Gun Locker: Wilson Combat eXperior Elite

Wilson Combat continues its fine tradition of making excellent guns even better with its new eXperior Elite design.

The Sako 90 Grizzly: Modernity Meets Tradition

Hunting remains a largely traditional activity, and some of us just like the feel of a nice wood stock. For those purists among us, Sako has introduced its new-for-2026 Grizzly.

The Armed Citizen® July 13, 2026

Read today's "The Armed Citizen" entry for real stories of law-abiding citizens, past and present, who used their firearms to save lives.

New Digital Surveillance Tools Threaten Gun Owner Privacy

Technology contained within new digital surveillance hardware recently introduced by defense contractor Leonardo could conceivably track who has recently purchased firearm and where they're taking it.

First Look: Shell Tech Ammo Dog Bowl

The materials used in your dog’s bowl matter for all the same reasons the materials in your own water bottle matter. That's why this dog bowl from Shell Tech Ammo is worth looking at.

Pony Power: Colt Launches Optics Division with VMR Riflescopes

Colt Optics grew out of a market where military, law enforcement and civilian customers increasingly expect a firearms manufacturer to offer a complete package that goes beyond just the firearm

Interests



Get the best of American Rifleman delivered to your inbox.