MidwayUSA's Potterfields Donate $100K to NRA After M855/SS109 Decision; Industry Challenge Issued

by
posted on March 11, 2015
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
potterfields.jpg

In honor of NRA/ILA’s hard work in rallying NRA members and Congress to combat the ATF’s proposed changes to the M855/SS109 ammo exemption framework, Larry and Brenda Potterfield, owners of MidwayUSA, will make a $100,000 donation to the NRA/ILA National Endowment for the Protection of the Second Amendment. The donation also celebrates ATF’s recent decision to refrain from seeking to issue a final framework at this time.

The Potterfields have also issued the "Two Twenty Three Challenge" to organizations in the outdoor and shooting sports industries, whereby each organization is challenged to have their own celebrations and to make a contribution to NRA/ILA National Endowment for the Protection of the Second Amendment, at whatever financial level is appropriate.

“We’re calling on all of the leaders in our industry to accept this challenge,” said Larry Potterfield, Founder and CEO of MidwayUSA. “Manufacturers, distributors, dealers, gun clubs and key conservation groups all have an opportunity to celebrate and contribute to what the NRA/ILA and NRA members have helped make happen. Make a donation, write a Facebook post, issue a press release and get the word out that we sincerely support and appreciate the work the NRA/ILA and its members are doing to protect the Second Amendment.”

For more, visit MidwayUSA.com.

 

Latest

Ruger Updated 10 22 05
Ruger Updated 10 22 05

Updating A Legend: Ruger Makes 10/22 Upgrades Standard

Over the decades, aspects of the Ruger 10/22, from its magazine to its barrel design, have been adopted by other manufacturers. In response, Ruger has announced updates to keep its factory 10/22 on the top of the pile.

NRA Foundation Celebrates $500 Million In Grants Given

Donor support has enabled The NRA Foundation to award more than $500 million in grants nationwide, strengthening community safety, growing youth marksmanship programs, expanding training opportunities and preserving America’s shooting and hunting heritage.

NRA Announces 2026 Golden Bullseye Award Winners

For the 24th year, NRA Media is pleased to announce the winners of the 2026 NRA Golden Bullseye Awards, highlighting new, innovative products offered by the firearm, ammunition, and optics industries.

The Armed Citizen® Dec. 29, 2025

Read today's "The Armed Citizen" entry for real stories of law-abiding citizens, past and present, who used their firearms to save lives.

I Have This Old Gun: Ruger Mini-14 GB

When initially released in 1973, the Ruger Mini-14 quickly made a name for itself on the recreational-shooting market. Designed by L. James Sullivan and Bill Ruger, it combined the best attributes of the M1 Garand and the M1 carbine with a “rock-’n’-lock” detachable box magazine inspired by the M14.

Preview: Mec-Gar Glock Magazines

Mec-Gar took its expertise in metal-formed magazines and applied the technology to one of the most ubiquitous designs on the market: Glock. Now you can have incredibly durable metal magazines for your 9 mm Luger-chambered Glock handgun, as all of Mec-Gar’s offerings are made using heat-treated carbon steel.

Interests



Get the best of American Rifleman delivered to your inbox.