Winchester Announces W Train & Defend Brand

by
posted on December 30, 2013
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
win_train_defend_f.jpg

The firearms industry is dealing with more first-time gun owners than ever before, and those new consumers have found themselves confronted with a seemingly endless array of ammunition options. Winchester Ammunition has decided to make things a little easier on new shooters, with the introduction of its new W Train & Defend brand-which is designed to create a very straightforward process when choosing training and personal defense rounds.

The W Train & Defend ammunition system is designed to provide threat stopping power with less recoil to the shooter.  The system pairs its range-ready Train rounds with technology-driven Defend rounds, both designed to limit the recoil felt by the shooter. The new system provides an ideal solution for new shooters, as it helps train an operator to become proficient with their personal defense ammunition.

“The influx of new female shooters to the outdoor/shooting sports category is significant and we are committed to making their experiences positive when it comes to selecting the appropriate gear, which includes ammunition,” said Brett Flaugher, vice president of sales, marketing and strategy. “After an extensive amount of research, we believe this line of quality products will serve a community of new shooters and others who are excited to learn more about target shooting and personal defense, as well as responsible gun ownership.”

Winchester developed the Train rounds of the W Train & Defend system with reduced recoil characteristics and lead-free primers, for improved indoor range acceptance. They will be packed in 50-count boxes, and are identified with a prominent "T" on the packaging.

The Defend rounds, naturally, are adorned with a very visible "D." The high performance rounds were developed for threat stopping power, and are available in a 20-count package. They feature jacketed hollow point bullets and nickel-plated shellcases, making them easily distinguishable from the training ammunition.

The W Train and Defend system will include the following offerings:

W Train & Defend–T (Train)

W Train & Defend–D (Defend)

For more information, go to Winchester.com.

Latest

smith and wesson mp 22 right-side view on table indoor shooting range
smith and wesson mp 22 right-side view on table indoor shooting range

Rifleman Review: Smith & Wesson M&P 22 Magnum

One of Smith & Wesson's recent additions to its M&P handgun line is the M&P 22 Magnum, and there's a lot more going on in this gun, technologically, than it appears at first glance.

New For 2025: Beretta BRX1 Ranch

Beretta has expanded its BRX1 straight-pull action into a "ranch rifle" configuration, providing a handy, lightweight platform that still includes some of the groundbreaking features of the original BRX1 rifle.

Ruger Buys Anderson Manufacturing

Ruger announced on July 1 it has acquired all assets of Anderson Manufacturing, a recent top 10 producer of firearms in the U.S.

Favorite Firearms: Anticipating Answers

Everyone has a favorite gun, but not many have a story quite like the one from NRA member Jim Schollhammer.

Rifleman Report: Safe Passage

While the phrase “tools of the trade” may refer to specific items that a worker uses to ply his or her vocation, it could just as easily be a reference to the firearms, knives and other everyday carry, or EDC, gear that the average citizen uses to ensure his or her safe passage through the course of an uncertain, sometimes dangerous, daily existence.

I Have This Old Gun: Star Model 1914 Auto Pistol

The Spanish/Basque city of Eibar is one of Europe’s great arms-manufacturing centers, with a history in gunmaking dating back to the 1500s.

Interests



Get the best of American Rifleman delivered to your inbox.