Steiner Optics Debuts Overwatch Program to Support First Responders

by
posted on September 8, 2026
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
Steiner Debuts 1

Steiner Optics—a member of the Beretta Holding Group family of firms—has launched the Steiner Overwatch Program, a new individual-officer purchase initiative created to provide qualified military, law enforcement, first responders, corrections personnel and court officials with special pricing on select products. It is available exclusively through select, authorized brick-and-mortar Steiner dealers and applies to in-store purchases only. Participants must provide qualifying credentials to take advantage of the cash savings.

Those who qualify include active and retired sworn law enforcement officers (federal, state, county and city) as well as active-duty military, reservists, National Guard members and retired military personnel. In addition, firefighters (including volunteer firefighters), EMTs and paramedics, corrections officers (including parole and probation officers), judges, district attorneys and deputy district attorneys can also participate.

“The Overwatch Program is our way of recognizing the dedication and sacrifice of the men and women who serve and protect our communities and our country,” said Clinton Thornburg, director of law enforcement sales for Steiner. “By partnering with authorized dealers, we're able to provide qualified individuals access to professional-grade optics while supporting the local retail network that serves these professionals every day.”

Products available through the Overwatch Program include the Steiner 8x30 mm Military Marine binoculars, T6Xi 1-6x24 mm LPVO riflescope, T1Xi red dot, MPS-C red dot, MPS 2.0 red dot and TM3X magnifier red dot.

Those who qualify are encouraged to visit a Steiner Overwatch Authorized Dealer. Credential verification is required prior to purchase.

Steiner began as a one-man operation in post-World War II Germany. In six short years—1953 to be precise—the company’s reputation for precision and performance had grown to the point that Steiner-Optik employed more than 50 craftsmen. It became part of Beretta Holding Group in 2008. Today, it produces optics, lasers and rangefinders in use by military and law enforcement personnel across the globe, as well as civilian enthusiasts. Its U.S. operations are based in Greeley, Colo.

Latest

Taurus TXM 01
Taurus TXM 01

TX Maxed: The Taurus TXM in 5.7x28 mm and .22 WMR

Using its TX series architecture yet again, Taurus is adding the 5.7x28 mm and .22 WMR to its chambering options with the new-for-2026 TXM.

Review: Federal's 6.5 Creedmoor +Peak Ammunition

Federal’s new 6.5 Creedmoor +Peak takes a long-range staple even farther.

New for 2026: Pulsar Thermion 3 Riflescope

Pulsar’s newest thermal scope offers longer range, sharper detail and expanded functionality.

AKs In The USA: The Current State of the American AK Platform

Despite it being the primary rifle of the enemy for most of its existence, American shooters have nonetheless warmed to the AK platform, creating an unlikely love story.

Demand for Guns, Ammo & Firearm Accessories Accelerates

October gun sales increased according to the National Shooting Sports Foundation (NSSF) estimate, but the quarterly reports from major manufacturers reflect purchases significantly higher.

The Armed Citizen® Nov. 9, 2026

Read today's "The Armed Citizen" entry for real stories of law-abiding citizens, past and present, who used their firearms to save lives.

Interests



Get the best of American Rifleman delivered to your inbox.