Sportsman’s Guide Launches "Share The Thrill" Campaign

by
posted on August 19, 2014
sportsmans-guide-logo.jpg

In an effort to unite outdoorsmen and outdoors women, Sportsman’s Guide has launched a major brand campaign and redesign centered around a “Share The Thrill” rally cry.

At the core of the rebranding effort is its new Sportsman’s Guide logo, which will be incorporated extensively throughout its new advertising campaign, including television spots, which will air beginning in late August.

Sportsman’s Guide is also updating its website, with plans to focus more on its "Guide Outdoors" blog and community forum, including regional news and articles, gear reviews and columns authored by outdoor experts. Look for mobile and tablet-friendly versions as well.

“Sportsman’s Guide is boldly on the move with progressive innovations to better serve and engage with our customers,” said Jay Berlin, chief executive officer, Sportsman’s Guide. “We have had our finger on the pulse of outdoors fanatics for nearly four decades.”

For more, visit SportsmansGuide.com.

Latest

Wheeler F.A.T. Wrench
Wheeler F.A.T. Wrench

Preview: Wheeler F.A.T. Wrench

The F.A.T. (Firearm Accurizing Torque) Wrench from Wheeler allows you to consistently apply the appropriate amount of torque, simply.

Rifleman Q&A: 8 mm Mauser 'Exercise' Cartridges

I would very much appreciate it if you could identify the origin and purpose of the cartridges shown in these photos. The bullets appear to be wooden, and all of the cases are primed.

Review: Rock Island Armory AL22M .22 Mag. Revolver

Armscor offers a magnum rimfire chambering in a mid-sized, double-action revolver with the Czechoslovakian Alfa Proj AL22M chambered in .22 Magnum.

Bond Arms: A Dedicated Maker Of Modern Derringers

Despite facing startup adversity, Texas-based Bond Arms hails as today's largest manufacturer of double-barrel handguns, solving problems by offering concealable and modern-day renditions of the old-school derringer.

New For 2022: Tisas 1911 D10

Known for its line of affordable, traditionally styled M1911 handguns, Tisas USA launched its new D10 pistol chambered in the 10 mm Auto cartridge.

Rifleman Q&A: 1900 Test Luger & Holster

I have a question about a Rock Island Arsenal holster stamped “E.H.S.” that contains a 1900 Eagle Test Luger serial No. 70XX.

Interests



Get the best of American Rifleman delivered to your inbox.