Silencer Central, the nation’s largest dealer, distributor and manufacturer of suppressors, has broken ground on an all-new warehouse and distribution center located adjacent to its headquarters building in Sioux Falls, S.D. The new 60,000-sq.-ft. facility will house state-of-the-art inventory and distribution lines for all Silencer Central products, as well as research and development infrastructure, including an indoor shooting range.
“I am immensely proud of the hard work and dedication of our team,” said Brandon Maddox, Silencer Central CEO. “We recently celebrated a milestone of 100,000 suppressors shipped. Incredibly, by the end of 2024, we will have doubled that by shipping an additional 100,000 units, just this year. I am excited to see what the team can do with the added space and the technology we are building into the facility. In the end, it will greatly benefit our customers, which has been the goal all along—making the process of buying a suppressor simple and easy.”
The new building will house a completely automated warehouse system capable of fulfilling 2,000 orders per hour. Along with the speed automation brings comes an improvement in compliance with federal regulations, something that is vital to suppressor sales. In addition to the warehouse and distribution lines, the new facility will add to the company’s research and development capabilities by incorporating rapid prototyping technology and an indoor test range.
“When we set out to design the expansion, we knew that the level of technology we wanted and needed would be a first for South Dakota,” Maddox said. “I must admit, too, that I’m excited to see what we can do with the advanced R&D tools we are bringing in. It will allow ideas to go from the sketchpad to a working prototype in a fraction of the time.”
Moving the warehouse and distribution operations to a new building will free up roughly 20,000 square feet of space in the Silencer Central headquarters, paving the way for additional staffing to keep up with the growth of Silencer Central and its business extensions, Banish Suppressors and Delivered by Silencer Central.
New Customer Information Portal
Silencer Central has also unveiled a new Customer Portal, which gives its customers access to their information 24/7. This new service provides the status of their order, as well as online document control, giving customers better access to their information.
“We’ve said right from the start that we are a customer service-centered company,” Maddox said. “Our new customer portal gives our customers access to all their information, including all of their documents. The Portal also has the functionality to allow customers to sign documents, further simplifying the silencer buying process. It was designed to enhance the customer experience, which I feel is a vital part of our business.”
The Silencer Central Customer Portal allows customers to fill out, review and sign documents, as well as see the progress on their eZ-Pay Plan, order tracking, order history and much more. New customers will be prompted to start a portal account during checkout, regardless of how they make a purchase, be it phone, Internet or at a show. Existing customers who don’t have a portal account set up can set one up from the website.
