The National Rifle Association unveiled its new video (see above) for its Eddie Eagle GunSafe Program during the 2015 NRA Annual Meetings & Exhibits at Nashville, Tenn., in April. The video features the familiar face of Eddie Eagle, a cartoon character who’s delivered a crucial message to nearly 28 million children since 1988.
Eddie has a modernized look and some new friends known as the Wing Team. Together, they learn the right thing to do if they ever come across a gun: STOP! Don’t touch. Run away. Tell a grown-up. The video also features a discussion between the Wing Team, parents and law enforcement to answer questions children might have in such a situation.
“It’s about safety—nothing more, nothing less,” said Wayne LaPierre, NRA Executive Vice President. “And when it comes to our children, nothing is more important.”
The new video is the result of a year-long research and development process involving focus groups in cities across the country. Moms, children, teachers, principals and superintendents vetted the characters, storylines and songs in order to create the finished product.
The modernized program will include resources for parents and children, including curriculum guides, sing-alongs, coloring pages, discussion questions, games and more. Visit eddieeagle.com to meet the new Eddie.
NRA Launches New Eddie Eagle Video
Latest
250 Years of the U.S. Army: Rifle Muskets, Trapdoors & Early Bolt-Actions
The U.S. Army would enter the 19th century equipped with a smoothbore flintlock musket that differed little from the designs of the past, and it would exit the century with a modern, bolt-action, repeating rifle that used smokeless powder ammunition.
Charter Arms Introduces Walker & Boomer Revolvers
With its new Walker and Boomer revolvers, Charter Arms has introduced two purpose-built wheelguns aimed at specific niches within the self-defense market.
California is Going After Out-Of-State Home Gunsmiths
A California lawsuit is targeting the Gatalog Foundation Inc. and CTRLPEW LLC, claiming that Gatalog and CTRLPEW are providing prohibited persons with plans to make “ghost guns.”
U.S. Military Unveils "Drone Killer" Rifle Cartridges
The U.S. military's new Drone Killer Cartridge is designed as a cost-effective family of ammunition designed to increase a warfighter's probability of a hit against drone threats.
I Have This Old Gun: Röhm RG 14
RG Industries was established in Miami, Fla., to manufacture—using many German-made parts—the smallest Röhm-pattern handguns for domestic sale, including the RG 14 revolver chambered in .22 LR.
Review: Primary Weapons System UXR
What if you wanted to have more than one caliber in a single rifle? The Primary Weapons System UXR rifle is the answer, and it takes caliber-interchangeability to the next level.
Interests
SECTIONS
IN THE SPOTLIGHT
EXPLORE MORE NRA PUBLICATIONS
