The National Rifle Association unveiled its new video (see above) for its Eddie Eagle GunSafe Program during the 2015 NRA Annual Meetings & Exhibits at Nashville, Tenn., in April. The video features the familiar face of Eddie Eagle, a cartoon character who’s delivered a crucial message to nearly 28 million children since 1988.
Eddie has a modernized look and some new friends known as the Wing Team. Together, they learn the right thing to do if they ever come across a gun: STOP! Don’t touch. Run away. Tell a grown-up. The video also features a discussion between the Wing Team, parents and law enforcement to answer questions children might have in such a situation.
“It’s about safety—nothing more, nothing less,” said Wayne LaPierre, NRA Executive Vice President. “And when it comes to our children, nothing is more important.”
The new video is the result of a year-long research and development process involving focus groups in cities across the country. Moms, children, teachers, principals and superintendents vetted the characters, storylines and songs in order to create the finished product.
The modernized program will include resources for parents and children, including curriculum guides, sing-alongs, coloring pages, discussion questions, games and more. Visit eddieeagle.com to meet the new Eddie.
NRA Launches New Eddie Eagle Video
Latest
New Semi-Automatic Rifles for 2026
While the AR-pattern design continues to be the most popular and prolific semi-automatic rifle platform in America, don't think that means that there aren't other great, new options emerging on the market.
President’s Column | Hope Is Not a Strategy
It was great meeting so many enthusiastic and supportive NRA members at the NRA Annual Meeting in Houston. Your words of encouragement and suggestions are propelling your NRA 2.0 forward.
Data Centers Planned for Remington’s Legendary Factory Site
The historic Ilion, N.Y., factory that produced Remington firearms and parts for nearly 200 years may soon become the site of a 200-megawatt data center.
Washington's Gunpowder Shortage: The Issue That Almost Ended the Revolution
Today, the United States is facing a shortage of ammunition. But this situation is nothing new, and a similar sort of circumstance faced our Founding Fathers at the beginning of the American Revolution.
Standing Guard | Be Thankful Your NRA Is Here
In any struggle, but particularly in one for human freedom, we should stop and look back now and then, as a backward glance can remind us of our true course.
The 92G Elite Combat LTT: A Beretta & Langdon Tactical Collaboration
Beretta continues refining and updating the 92 design, and its latest collaboration with Langdon Tactical Technologies resulted in the 92G Elite Combat LTT, a handgun designed for both competition and duty use.
Interests
SECTIONS
IN THE SPOTLIGHT
EXPLORE MORE NRA PUBLICATIONS
