The National Rifle Association unveiled its new video (see above) for its Eddie Eagle GunSafe Program during the 2015 NRA Annual Meetings & Exhibits at Nashville, Tenn., in April. The video features the familiar face of Eddie Eagle, a cartoon character who’s delivered a crucial message to nearly 28 million children since 1988.
Eddie has a modernized look and some new friends known as the Wing Team. Together, they learn the right thing to do if they ever come across a gun: STOP! Don’t touch. Run away. Tell a grown-up. The video also features a discussion between the Wing Team, parents and law enforcement to answer questions children might have in such a situation.
“It’s about safety—nothing more, nothing less,” said Wayne LaPierre, NRA Executive Vice President. “And when it comes to our children, nothing is more important.”
The new video is the result of a year-long research and development process involving focus groups in cities across the country. Moms, children, teachers, principals and superintendents vetted the characters, storylines and songs in order to create the finished product.
The modernized program will include resources for parents and children, including curriculum guides, sing-alongs, coloring pages, discussion questions, games and more. Visit eddieeagle.com to meet the new Eddie.
NRA Launches New Eddie Eagle Video
Latest
The Fire Control Sequence: 3 Steps to Perfect Round Placement
If you want to hit your target, you need three things: a gun, a target and a method by which to hit that target with that gun. Shooting well is the result of a specific process.
Why Does the .44 Special Keep Hanging On?
What is it about the .44 Special cartridge that makes it, well, special?
CAA USA Under New Ownership, Consolidation of Manufacturing
CAA USA has been acquired by Plastimold Products, owners of META Tactical, unifying all three brands and their manufacturing capabilities.
Behind Winchester's New Supreme Long Range Ammunition
For 2026, Winchester Ammunition took a big step forward in its ammo offerings with Supreme Long Range. Unlike previous offerings from the company, this purpose-built long-range hunting and shooting line required the company to invest in an entirely new projectile design: the BC Max bullet.
New For 2026: Magnum Research Suppressor-Ready Desert Eagle .50
With the growing popularity of suppressors, Magnum Research is bringing its iconic .50-caliber Desert Eagle pistol up to date with a suppressor-ready, threaded-barrel version.
Three Reasons the U.S. Supreme Court Should Reaffirm that AR-15 Bans are Unconstitutional
The Supreme Court has finally agreed to review the constitutionality of AR-15 bans. As the mainstream media is unlikely to give a fact-based analysis of these bans, here are three points that should be in every article about this challenge.
Interests
SECTIONS
IN THE SPOTLIGHT
EXPLORE MORE NRA PUBLICATIONS
