The National Rifle Association unveiled its new video (see above) for its Eddie Eagle GunSafe Program during the 2015 NRA Annual Meetings & Exhibits at Nashville, Tenn., in April. The video features the familiar face of Eddie Eagle, a cartoon character who’s delivered a crucial message to nearly 28 million children since 1988.
Eddie has a modernized look and some new friends known as the Wing Team. Together, they learn the right thing to do if they ever come across a gun: STOP! Don’t touch. Run away. Tell a grown-up. The video also features a discussion between the Wing Team, parents and law enforcement to answer questions children might have in such a situation.
“It’s about safety—nothing more, nothing less,” said Wayne LaPierre, NRA Executive Vice President. “And when it comes to our children, nothing is more important.”
The new video is the result of a year-long research and development process involving focus groups in cities across the country. Moms, children, teachers, principals and superintendents vetted the characters, storylines and songs in order to create the finished product.
The modernized program will include resources for parents and children, including curriculum guides, sing-alongs, coloring pages, discussion questions, games and more. Visit eddieeagle.com to meet the new Eddie.
NRA Launches New Eddie Eagle Video
Latest
A Celebration of American Freedom: The 155th NRA Annual Meetings & Exhibits
With acres of exhibition space, addresses from NRA’s leadership, an epic country concert and literally tens of thousands of guns on display, the 155th NRA Annual Meetings & Exhibits in Houston—and our nation’s 250th celebration—are not to be missed.
The "Dreaded Dry-Fire" Training Talk
Talk to the best shooters in the world, and you will hear the same story: the majority of their skill development did not happen on the range with ammunition. It happened with dry-fire practice.
U.S. Army Testing Improved Gun Barrel Material
In a joint collaboration with Geissele Automatics and Carpenter Technologies, the U.S. Army indicated that it's currently developing a new kind of steel for gun barrels that promises greater longevity and performance.
Rifleman Review: KelTec PR57
KelTec is known for its out-of-the-box designs, so when it came to designing a dedicated personal-protection firearm, the PR57, the company took a different approach than nearly every other firearm maker out there.
VOID Suppressors: Canik Joins the Silence Movement
Canik is largely known for its handguns, but with its new VOID line, the company recently joined the movement of manufacturers producing their own suppressors.
Falco Holsters Launches CarryArt Holster Series
Falco Holsters has officially launched its new CarryArt series, introducing two of its most unconventional designs to date: the CX14 Pineapple and CX15 Strawberry leather OWB holsters.
Interests
SECTIONS
IN THE SPOTLIGHT
EXPLORE MORE NRA PUBLICATIONS
