The National Rifle Association unveiled its new video (see above) for its Eddie Eagle GunSafe Program during the 2015 NRA Annual Meetings & Exhibits at Nashville, Tenn., in April. The video features the familiar face of Eddie Eagle, a cartoon character who’s delivered a crucial message to nearly 28 million children since 1988.
Eddie has a modernized look and some new friends known as the Wing Team. Together, they learn the right thing to do if they ever come across a gun: STOP! Don’t touch. Run away. Tell a grown-up. The video also features a discussion between the Wing Team, parents and law enforcement to answer questions children might have in such a situation.
“It’s about safety—nothing more, nothing less,” said Wayne LaPierre, NRA Executive Vice President. “And when it comes to our children, nothing is more important.”
The new video is the result of a year-long research and development process involving focus groups in cities across the country. Moms, children, teachers, principals and superintendents vetted the characters, storylines and songs in order to create the finished product.
The modernized program will include resources for parents and children, including curriculum guides, sing-alongs, coloring pages, discussion questions, games and more. Visit eddieeagle.com to meet the new Eddie.
NRA Launches New Eddie Eagle Video
Latest
Gun of the Week: Heckler & Koch CC9
The Heckler & Koch CC9 isn't merely just another micro-compact. It's the result of a significant amount of work on the part of the company's US subsidiary to create the first truly American-made HK.
The Armed Citizen® May 22, 2026
Read today's "The Armed Citizen" entry for real stories of law-abiding citizens, past and present, who used their firearms to save lives.
Political Report | Braced Pistols’ Status Unresolved
The U.S. Supreme Court has characterized handguns as the “quintessential” Second Amendment arm. Pistol braces increase accuracy and ease of operation for large-format handguns, especially for users suffering from physical disabilities.
The PROOF Research PXT: A New Approach to Barrel Rifling
PROOF Research has introduced PROOF eXponential Twist (PXT)—an advancement in rifling that improves durability, accuracy and shootability—to the commercial market.
Review: Springfield Armory Model 2020 Heatseeker
Back when American Rifleman reviewed Springfield's Model 2020 Waypoint, we noted that we “...couldn’t help but wonder if a tactical-version Model 2020 rifle might be a logical future offshoot of the Waypoint hunting rifle." With the Model 2020 Heatseeker, that version is finally here.
Marlin Goes Mad: The Marlin Mad Pig Customs Model 1894
Marlin’s latest Model 1894 lever-action rifle, a collaboration with Mad Pig Customs that is a far cry from traditional, delivers “modern, factory‑installed features previously found only on custom builds.”
Interests
SECTIONS
IN THE SPOTLIGHT
EXPLORE MORE NRA PUBLICATIONS
