NRA Launches New Eddie Eagle Video

The National Rifle Association unveiled its new video (see above) for its Eddie Eagle GunSafe Program during the 2015 NRA Annual Meetings & Exhibits at Nashville, Tenn., in April. The video features the familiar face of Eddie Eagle, a cartoon character who’s delivered a crucial message to nearly 28 million children since 1988.

Eddie has a modernized look and some new friends known as the Wing Team. Together, they learn the right thing to do if they ever come across a gun: STOP! Don’t touch. Run away. Tell a grown-up. The video also features a discussion between the Wing Team, parents and law enforcement to answer questions children might have in such a situation.

“It’s about safety—nothing more, nothing less,” said Wayne LaPierre, NRA Executive Vice President. “And when it comes to our children, nothing is more important.”

The new video is the result of a year-long research and development process involving focus groups in cities across the country. Moms, children, teachers, principals and superintendents vetted the characters, storylines and songs in order to create the finished product.

The modernized program will include resources for parents and children, including curriculum guides, sing-alongs, coloring pages, discussion questions, games and more. Visit eddieeagle.com to meet the new Eddie.