The National Rifle Association unveiled its new video (see above) for its Eddie Eagle GunSafe Program during the 2015 NRA Annual Meetings & Exhibits at Nashville, Tenn., in April. The video features the familiar face of Eddie Eagle, a cartoon character who’s delivered a crucial message to nearly 28 million children since 1988.
Eddie has a modernized look and some new friends known as the Wing Team. Together, they learn the right thing to do if they ever come across a gun: STOP! Don’t touch. Run away. Tell a grown-up. The video also features a discussion between the Wing Team, parents and law enforcement to answer questions children might have in such a situation.
“It’s about safety—nothing more, nothing less,” said Wayne LaPierre, NRA Executive Vice President. “And when it comes to our children, nothing is more important.”
The new video is the result of a year-long research and development process involving focus groups in cities across the country. Moms, children, teachers, principals and superintendents vetted the characters, storylines and songs in order to create the finished product.
The modernized program will include resources for parents and children, including curriculum guides, sing-alongs, coloring pages, discussion questions, games and more. Visit eddieeagle.com to meet the new Eddie.
NRA Launches New Eddie Eagle Video
Latest
Too Late: The Perils Of Waiting To Buy That One Gun
Gunmakers are often quiet when they discontinue a gun model. We’ve all felt the pain of suddenly discovering a firearm we’d love to own that is no longer available.
Preview: DA Targets Half-Size Silhouette Color-Changing Target
Replacing targets, time and time again, can be costly and time-consuming, which is where this U.S.-made product from DA Targets comes into play.
Return Of The Red Label: Ruger's New Red Label III Shotgun
Ruger's Red Label III marks the third generation of Ruger's classic over-under shotgun, which is finally making a reappearance after it was discontinued more than a decade ago.
Preview: GPS Bags Shotgun Shell Tote
Range visits are often more enjoyable with well-organized equipment, which is where GPS Bags comes into play with its Shotgun Shell Tote.
Gun Of The Week: Wilson Combat NULA Model 20
In our latest "Gun Of The Week" segment, we’re taking a closer look at Wilson Combat’s NULA Model 20, a lightweight, bolt-action hunting rifle that incorporates innovations first pioneered by the “rifle wizard of West Virginia."
The Armed Citizen® Jan. 2, 2026
Read today's "The Armed Citizen" entry for real stories of law-abiding citizens, past and present, who used their firearms to save lives.
Interests
SECTIONS
IN THE SPOTLIGHT
EXPLORE MORE NRA PUBLICATIONS
