New "Ruger Exclusives Direct" Firearms

Sturm, Ruger & Co. has announced the Ruger Exclusives Direct ("R.E.D.") program, which gives consumers the opportunity to own limited-run, special makeup models of some of the most popular Ruger firearms. Each R.E.D. model will be offered in limited quantities and for limited time periods. Once the quantity is gone or the sales period expires, the offer will end. The R.E.D. program is different from other Ruger distributor exclusives in that the only way to purchase these specific R.E.D. firearms is through this program. Consumers will have the opportunity to select a local R.E.D. firearms retailer to handle the transfer and final sale. After placing their order, customers will be sent to www.GalleryOfGuns.com to submit a 25 percent deposit and finish their transaction.

"We are very excited to be launching the Ruger Exclusives Direct program," said Chris Killoy, Ruger President and Chief Operating Officer. "We often receive feedback that our customers are not able to find some of our limited-run, distributor exclusives at their independent local firearms retailers. We want to better serve these customers and created the R.E.D. program with that in mind," he added.

The initial R.E.D. product offering features two different LCP models, each with a unique slide and colored grip frame. Only 500 of each model will be produced and they will be available for purchase for just one week. For more information on the R.E.D. program or to purchase your exclusive R.E.D. firearm while there is still time left, visit Ruger - To learn more about the extensive award-winning line of Ruger firearms, visit Ruger.com or Facebook.com/Ruger.