MidwayUSA’s NRA Round-Up Program Surpasses $21 Million

MidwayUSA owners Larry and Brenda Potterfield launched NRA Round-Up—a special program designed to raise funds for the National Rifle Association Institute for Legislative Action (NRA-ILA)—30 years ago. To date, MidwayUSA customers have contributed more than $21 million dollars to the NRA-ILA National Endowment for the Protection of the 2nd Amendment. Less than 12 months ago the fundraising effort had just reached the $20 million benchmark.

“January 2, 1992, we started asking our customers at MidwayUSA if they would ‘Round-Up’ their order to the next higher dollar and let us donate that money to the NRA-ILA,” said Larry Potterfield, MidwayUSA founder and executive chairman. “Our customers overwhelmingly said yes and to date they have donated over $21 Million. Each year, NRA-ILA spends four to five percent of the previous year’s starting balance to fight anti-gun legislation. The next time you place an order with MidwayUSA, please round up. With your support, we can change the future.”

Larry and Brenda Potterfield, along with two of their grandchildren, presented a ceremonial check to NRA-ILA Executive Director Jason Ouimet and NRA Chief Executive Officer Wayne LaPierre at the NRA-ILA Leadership Forum during the 151st NRA Annual Meeting & Exhibits in Houston, TX. It represented the total amount of money donated by MidwayUSA Customers since 1992.

The Potterfields turned their passion for shooting sports into a career by opening a small gun shop in 1977 that would eventually become MidwayUSA. The couple instilled family values like honesty, integrity and respect for others into the business, and strive to maintain this culture with each employee added to their growing team. For more than 44 years MidwayUSA has maintained an unyielding focus on customer satisfaction and continues to offer just about everything for shooting, hunting and the outdoors.