MidwayUSA's NRA Round-Up Program Surpasses $20 Million

by
posted on July 13, 2021
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
Midway Usa Nra Roundup F

Contributions to MidwayUSA’s NRA Round-Up Program surpassed $20 million on Tuesday, July 6, 2021. The company launched the effort in 1992 as a conduit for customers to help support the fight for our Second Amendment rights. During checkout, shoppers finalizing their purchase have the option of rounding up their purchases to the next dollar. The change is then donated to the NRA Institute for Legislative Action.

Larry Potterfield, MidwayUSA founder and executive chairman, gives credit to the company’s loyal customers for the success of the Round-Up program. “It’s important to note this isn’t money from the Potterfield family,” he said. “It’s from customers who recognize we need a strong NRA fighting for us, and they want to help.”

"For nearly three decades the Potterfields, their staff, and the dedicated customers of MidwayUSA have provided an unprecedented level of support to NRA-ILA and our mission to protect Americans’ Second Amendment rights,” said Jason Ouimet, NRA-ILA executive director. “The years ahead promise to be filled with nonstop attacks on those rights and thanks to the funds raised through the Round-Up program we'll be able to face them head on."

Matt Fleming, president & CEO of MidwayUSA, stressed the importance of having a strong NRA. “We are constantly having to defend our second amendment right to keep and bear arms, and the NRA is the foremost guardian of that right,” said Fleming. “Our customers recognize this and show their support by rounding up.”

Contributions to the NRA Round-Up are placed in the NRA National Endowment for the Protection of the Second Amendment. The contributions are never spent, and five percent of the fund is available annually to help protect the Second Amendment at the local, state, and national level.

For 44 years, MidwayUSA, has supported efforts to protect the Second Amendment. What began as a small family-owned gun shop in Missouri has grown to become one of the world’s largest on-line retailers for firearms, accessories, ammunition and sporting goods.

Latest

Gotw Wilson Combat Divison 77 Project 1 Web
Gotw Wilson Combat Divison 77 Project 1 Web

Gun Of The Week: Wilson Combat Division 77 Project 1

Join American Rifleman staff on the range in this video to get a closer look at Wilson Combat’s somewhat cryptically named “Division 77 Project 1.” 

The Armed Citizen® July 18, 2025

Read today's "The Armed Citizen" entry for real stories of law-abiding citizens, past and present, who used their firearms to save lives.

Review: POF-USA LMR BASE Rifle

The Patriot Ordnance Factory LMR Base offers a .308 Win. chambering in a lightweight, AR-15-size package, which makes it a capable platform for today's new gun owner. And it comes at a fair price.

2025 Accessory Of The Year: Wyoming Sight Drifter

For each of the past 23 years, the editors of American Rifleman have convened to select our top picks for the past year’s best and most innovative products. Here are the most recent winners.

Henry Donates Rifles To Support Young Leukemia Victim

Henry Repeating Arms has donated a limited run of 50 “Team Keane” Golden Boy .22 lever-action rifles to support 13-year-old Keane Rhodes of Universal City, Texas, who is currently undergoing aggressive treatment for ALL T-cell leukemia.

Rifleman Review: Springfield Armory Echelon

Springfield Armory introduced its Echelon in 2023, bringing a modernized, chassis-style, striker-fired handgun to the market that has since seen several notable line extensions.

Interests



Get the best of American Rifleman delivered to your inbox.