MidwayUSA Promotes Matt Fleming to President & CEO

by
posted on February 24, 2021
midwayusa-logo-f.jpg

MidwayUSA announced yesterday that the company has promoted Matt Fleming to president and CEO, effective immediately. Before yesterday's promotion, Fleming served as president of MidwayUSA, while MidwayUSA founder Larry Potterfield served as CEO. Potterfield will continue to serve as chairman of the company's board of directors in addition to working with Fleming during the transition.

“Matt Fleming has been an integral part of the growth of MidwayUSA over the past 20 years," Potterfield said. "His exceptional leadership qualities, attention to detail and focus on serving Customers make him the perfect choice to lead MidwayUSA into the future."

Fleming started at MidwayUSA in 2001 as a sales and marketing manager. In 2004, he was promoted to vice president of sales and marketing and was again promoted in 2009 to president. Under his tenure as president, MidwayUSA has seen a 300-percent increase in customers, as well as an increase in customer satisfaction from 91 to 94 percent. Since 2009, the company has also received two consecutive Malcolm Baldrige National Quality Awards.

“Growing up as a shooter, hunter and outdoorsman, I dreamed of having a career in the shooting, hunting and outdoor industry. 20 years ago, that dream came true when my now friend and mentor Larry Potterfield gave me an opportunity to work at MidwayUSA," Fleming said. "I can’t imagine another place where my personal values better align with the values of the company. The Potterfields are amazing people who put customers first, treat employees like family, value strong supplier relationships and generously give back to our industry. I'm honored and humbled to lead our incredible high-performing employees and will do everything in my power to extend the wonderful legacy the Potterfields have established.”

Despite Fleming being the first non-family CEO in MidwayUSA's history, the company will continue to operate as a family-owned business.

Latest

Wheeler F.A.T. Wrench
Wheeler F.A.T. Wrench

Preview: Wheeler F.A.T. Wrench

The F.A.T. (Firearm Accurizing Torque) Wrench from Wheeler allows you to consistently apply the appropriate amount of torque, simply.

Rifleman Q&A: 8 mm Mauser 'Exercise' Cartridges

I would very much appreciate it if you could identify the origin and purpose of the cartridges shown in these photos. The bullets appear to be wooden, and all of the cases are primed.

Review: Rock Island Armory AL22M .22 Mag. Revolver

Armscor offers a magnum rimfire chambering in a mid-sized, double-action revolver with the Czechoslovakian Alfa Proj AL22M chambered in .22 Magnum.

Bond Arms: A Dedicated Maker Of Modern Derringers

Despite facing startup adversity, Texas-based Bond Arms hails as today's largest manufacturer of double-barrel handguns, solving problems by offering concealable and modern-day renditions of the old-school derringer.

New For 2022: Tisas 1911 D10

Known for its line of affordable, traditionally styled M1911 handguns, Tisas USA launched its new D10 pistol chambered in the 10 mm Auto cartridge.

Rifleman Q&A: 1900 Test Luger & Holster

I have a question about a Rock Island Arsenal holster stamped “E.H.S.” that contains a 1900 Eagle Test Luger serial No. 70XX.

Interests



Get the best of American Rifleman delivered to your inbox.