MidwayUSA Promotes Matt Fleming to President & CEO

by
posted on February 24, 2021
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
midwayusa-logo-f.jpg

MidwayUSA announced yesterday that the company has promoted Matt Fleming to president and CEO, effective immediately. Before yesterday's promotion, Fleming served as president of MidwayUSA, while MidwayUSA founder Larry Potterfield served as CEO. Potterfield will continue to serve as chairman of the company's board of directors in addition to working with Fleming during the transition.

“Matt Fleming has been an integral part of the growth of MidwayUSA over the past 20 years," Potterfield said. "His exceptional leadership qualities, attention to detail and focus on serving Customers make him the perfect choice to lead MidwayUSA into the future."

Fleming started at MidwayUSA in 2001 as a sales and marketing manager. In 2004, he was promoted to vice president of sales and marketing and was again promoted in 2009 to president. Under his tenure as president, MidwayUSA has seen a 300-percent increase in customers, as well as an increase in customer satisfaction from 91 to 94 percent. Since 2009, the company has also received two consecutive Malcolm Baldrige National Quality Awards.

“Growing up as a shooter, hunter and outdoorsman, I dreamed of having a career in the shooting, hunting and outdoor industry. 20 years ago, that dream came true when my now friend and mentor Larry Potterfield gave me an opportunity to work at MidwayUSA," Fleming said. "I can’t imagine another place where my personal values better align with the values of the company. The Potterfields are amazing people who put customers first, treat employees like family, value strong supplier relationships and generously give back to our industry. I'm honored and humbled to lead our incredible high-performing employees and will do everything in my power to extend the wonderful legacy the Potterfields have established.”

Despite Fleming being the first non-family CEO in MidwayUSA's history, the company will continue to operate as a family-owned business.

Latest

Youth Shooting Sports Growth
Youth Shooting Sports Growth

Growth in Youth Shooting Sports Signals Bright Future for the 2nd Amendment

Judging by the record number joining clubs and teams, mass-media’s disinformation and political rhetoric are losing their luster with today’s youth, who are making time to head to the range.

Go-Bag Essentials: 5 Key Products for Your Escape Kit

These five products will help you remain comfortable and safe should you need to bug out in a hurry due to natural or man-made disasters.

10 Things You (Probably) Didn't Know About The Smith & Wesson Model 29

Without a doubt, the Smith & Wesson Model 29 is one of the 20th century’s most shootable, collectible "superstar" revolvers. Here are a few little-known facts about the gun.

Packable Punch: Discreet Ways to Carry More Firepower

While folding and takedown firearms chambered for full-power rifle cartridges may be niche defensive tools, the dark situations in which they shine brightest aren’t going away anytime soon.

Southpaw Solution: Ruger Introduces Left-Handed American Gen II Ranch Rifles

Traditionally, Ruger has offered a range of left-handed rifle models for the southpaws among us, and now, the company's Gen II American rifles are available in a left-handed variant, starting with the Ranch models.

Gun of the Week: Kimber 1911 DS Warrior LW

In 2026, Kimber developed its 1911 DS Warrior, an American-made, double-stack design that is intended to be an affordable entry point into Kimber's double-stack handgun line.

Interests



Get the best of American Rifleman delivered to your inbox.