MidwayUSA Promotes Matt Fleming to President & CEO

by
posted on February 24, 2021
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
midwayusa-logo-f.jpg

MidwayUSA announced yesterday that the company has promoted Matt Fleming to president and CEO, effective immediately. Before yesterday's promotion, Fleming served as president of MidwayUSA, while MidwayUSA founder Larry Potterfield served as CEO. Potterfield will continue to serve as chairman of the company's board of directors in addition to working with Fleming during the transition.

“Matt Fleming has been an integral part of the growth of MidwayUSA over the past 20 years," Potterfield said. "His exceptional leadership qualities, attention to detail and focus on serving Customers make him the perfect choice to lead MidwayUSA into the future."

Fleming started at MidwayUSA in 2001 as a sales and marketing manager. In 2004, he was promoted to vice president of sales and marketing and was again promoted in 2009 to president. Under his tenure as president, MidwayUSA has seen a 300-percent increase in customers, as well as an increase in customer satisfaction from 91 to 94 percent. Since 2009, the company has also received two consecutive Malcolm Baldrige National Quality Awards.

“Growing up as a shooter, hunter and outdoorsman, I dreamed of having a career in the shooting, hunting and outdoor industry. 20 years ago, that dream came true when my now friend and mentor Larry Potterfield gave me an opportunity to work at MidwayUSA," Fleming said. "I can’t imagine another place where my personal values better align with the values of the company. The Potterfields are amazing people who put customers first, treat employees like family, value strong supplier relationships and generously give back to our industry. I'm honored and humbled to lead our incredible high-performing employees and will do everything in my power to extend the wonderful legacy the Potterfields have established.”

Despite Fleming being the first non-family CEO in MidwayUSA's history, the company will continue to operate as a family-owned business.

Latest

Heckler Koch Cc9 Rifleman Review 1
Heckler Koch Cc9 Rifleman Review 1

Rifleman Review: Heckler & Koch CC9

When Heckler & Koch USA launched its micro-compact CC9, it proved to be one of the most robustly built micro-compact handguns yet made.

Beyond the Headlines on Armed Citizen Stories

Concealed carriers in the U.S. commit almost no crimes with their lawfully owned firearms. Armed citizens do, however, stop a lot of crimes.

Rifleman Interview: Smith & Wesson FPC and M&P22X

Smith & Wesson’s latest rimfire semi-autos were on display at Plinkapalooza in May.

Taking It Home: War Trophies in American History

From our founding to the more recent past, war-trophy firearms have played a significant role in arming American citizens.

Questions & Answers: Patterning with the Poly Choke

I bought a Remington 1100 LW 20-gauge shotgun for my wife to shoot clay targets (informally) and sometimes hunt with me when I go hunting for waterfowl.

Meprolight Offers Free Suppressor With Optic Purchase

Readers have only until July 31, 2026, to purchase a qualifying Meprolight optic and be eligible to receive a rebate for a free Backdraft Hunter suppressor in a caliber of their choosing.

Interests



Get the best of American Rifleman delivered to your inbox.