Henry Repeating Arms Announces First NASCAR Sponsorship

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posted on August 23, 2018
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Henry Repeating Arms has announced a full-car sponsorship of the NASCAR Xfinity Series #90 Chevrolet Camaro driven by Andy Lally in the upcoming Johnsonville 180. The race will take place at Road America in Elkhart Lake, Wis., on Saturday, Aug. 25, 2018 and will be broadcast live by NBC Sports Network at 3 p.m. EDT. 

“We’re thrilled to be supporting Andy Lally, an incredibly talented and versatile race car driver,” said Anthony Imperato, president and owner of Henry Repeating Arms. “Our fans have always wanted to see a Henry livery on a NASCAR machine, so we’re looking forward to bringing them just that at our home track in Wisconsin,” he said.

Elkhart Lake is a few hours away from Henry's manufacturing plant in Rice Lake, Wis., which employs 300 people. The facility makes shotguns, center-fire rifles, and parts for some of the firearms produced in Henry's Bayonne, N.J., location.

To celebrate the sponsorship, Henry Repeating Arms will be running a giveaway for a Henry Long Ranger .308 Win. lever-action rifle, one of its premiere hunting rifles built at the Rice Lake, Wis., location. The giveaway will run from Thursday, Aug. 23 to 12 a.m. EDT on Sunday, Aug. 26, 2018. Fans can enter the giveaway by texting the keyword HENRY to 444999. The giveaway is for U.S. residents only.

For more information about Henry Repeating Arms, please visit henryusa.com.

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