Fear & Loading: Vista to Sell Three Companies

by
posted on November 16, 2017
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
vista_lede.jpg

Vista Outdoor Chief Executive Officer Chris Metz issued a statement in the company’s Nov. 9, 2017 Form 8-K [PDF] with the United States Securities and Exchange Commission that indicated the company will be selling three of its companies in the next year. “"We’re in the process of completing a portfolio review of our brands, and we will divest assets where we see the potential to unlock shareholder value,” he stated. “As a first outcome of this process, we are announcing our intention to sell the Bollé, Serengeti and Cébé brands in the Sports Protection business. These brands were acquired as part of the Bushnell transaction in 2013 and focus primarily on fashion, prescription and safety eyewear, which are areas that we have determined are not core to our business. The sale of these brands is expected to take place over the next few quarters.”

The company currently counts Savage Arms, Federal Premium, CCI, Blackhawk, Bushnell, Weaver, CamelBak, Redfield and many more familiar names in its stable of firms. Serengeti, Cébé and Bollé are icons in the world of stylish and protective eyewear, offering specialized versions for skiing, mountaineering and other outdoor activities. The latter also offers a line of helmets.  

Another change was the announcement earlier this month that Michael Callahan was elected to serve as the company’s Board of Directors Chairman. “I am honored to be elected chairman of Vista Outdoor,” he said. “I am optimistic about the future, and the board is impressed with how quickly our new CEO Chris Metz has wrapped his mind around the business. His strategic, savvy and decisive approach is exactly the right leadership the company needs to realize the full potential of our diverse portfolio of iconic brands.”

Latest

Ed Friedman The Armed Citizen F
Ed Friedman The Armed Citizen F

American Rifleman’s Editor Explains How This Historic Title is Staying Relevant

As the new editor in chief of American Rifleman—and former editor in chief of Shooting Illustrated—Ed Friedman has the critical and challenging task of bringing this storied title into the digital age.

Colt Gets $40 Million Contract for M4/M4A1 Carbines

Colt’s Manufacturing has been awarded a $40,863,564 firm-fixed-price contract with U.S. Army Contracting Command to produce M4/M4A1 carbines for sale to Bosnia and Herzegovina, Iraq, Macedonia and Tunisia.

The Stenzel Industries SAK-21: A Uniquely American AK

More than an American-made AK, Stenzel Industries calls the SAK-21 “a modular, purpose-built firearm, developed to meet the demands of special operations forces and professional shooters.”

Review: Browning Citori 825 Field

For hunting and sporting use, Browning’s latest Citori 825 Field shotgun is more than up to the task.

The Armed Citizen® April 27, 2026

Read today's "The Armed Citizen" entry for real stories of law-abiding citizens, past and present, who used their firearms to save lives.

Growth in Youth Shooting Sports Signals Bright Future for the 2nd Amendment

Judging by the record number joining clubs and teams, mass-media’s disinformation and political rhetoric are losing their luster with today’s youth, who are making time to head to the range.

Interests



Get the best of American Rifleman delivered to your inbox.