Fear & Loading: Vista to Sell Three Companies

by
posted on November 16, 2017
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
vista_lede.jpg

Vista Outdoor Chief Executive Officer Chris Metz issued a statement in the company’s Nov. 9, 2017 Form 8-K [PDF] with the United States Securities and Exchange Commission that indicated the company will be selling three of its companies in the next year. “"We’re in the process of completing a portfolio review of our brands, and we will divest assets where we see the potential to unlock shareholder value,” he stated. “As a first outcome of this process, we are announcing our intention to sell the Bollé, Serengeti and Cébé brands in the Sports Protection business. These brands were acquired as part of the Bushnell transaction in 2013 and focus primarily on fashion, prescription and safety eyewear, which are areas that we have determined are not core to our business. The sale of these brands is expected to take place over the next few quarters.”

The company currently counts Savage Arms, Federal Premium, CCI, Blackhawk, Bushnell, Weaver, CamelBak, Redfield and many more familiar names in its stable of firms. Serengeti, Cébé and Bollé are icons in the world of stylish and protective eyewear, offering specialized versions for skiing, mountaineering and other outdoor activities. The latter also offers a line of helmets.  

Another change was the announcement earlier this month that Michael Callahan was elected to serve as the company’s Board of Directors Chairman. “I am honored to be elected chairman of Vista Outdoor,” he said. “I am optimistic about the future, and the board is impressed with how quickly our new CEO Chris Metz has wrapped his mind around the business. His strategic, savvy and decisive approach is exactly the right leadership the company needs to realize the full potential of our diverse portfolio of iconic brands.”

Latest

Kimber 2K11 Comp F
Kimber 2K11 Comp F

New For 2026: Kimber 2K11 Comp

Kimber increased its 2K11 product line with the addition of two models with single-port compensators.

AR-15 vs. Bullpup Rifles: Which One Is Right For You?

Though bullpup-style rifle designs have become popular elsewhere in the world, they aren't nearly as popular with the American shooting public as the ubiquitous AR-15.

2025 Year-End Gun Sales Dip Ahead Of $0 NFA Tax Stamp Enactment

Firearm sales were down in December 2025, reflecting a pause that may be attributable to enthusiasts waiting for the official start of the $0 NFA tax stamp that became official in January 2026.

Preview: Muddy DV8 Enduro Jacket

The softshell component in Muddy’s all-season DV8 camouflage layering system, the Enduro Jacket is designed for warmth, water-resistance and ruggedness while also emphasizing silent mobility.

Review: Savage 110 Trail Blazer Rifle in 22 Creedmoor

Savage’s new 110 Trail Blazer rifle offers top-shelf performance at entry-level pricing.

I Carry: Springfield Armory Hellcat Pro 9 mm Pistol in a PHLster Holster

In this week's episode of "I Carry," we have a Springfield Armory Hellcat Pro 9 mm pistol with a Meprolight MPO Pro-S red-dot sight carried in a PHLster Skeleton kydex holster.

Interests



Get the best of American Rifleman delivered to your inbox.