Buy a Truck, Get a Gun

by
posted on August 26, 2014
gsagi2015_fs.jpg (1)

undefinedLumberton Ford, located just off I-95 in southern North Carolina, started the special sale in early August, and Sales Manager Jim Drost said, “I’m looking to double my F-150 sales this month.” The response has been good, and sales have picked up since the local paper and NRA News covered the special promotion.

undefinedDrost said all of the purchasers so far have been local, but that as news spread, calls started coming in from as far away as Kentucky and Massachusetts. Nearly all have been complimentary.

When I visited the dealership on Saturday, Drost explained, it was not long ago in Robeson County that just about every pickup had a gun rack. “A lot of truck guys like guns,” he said. “We like guns. Why not?”

It was a long drive, but I am glad I made the trip. Everyone I met was friendly. “We’re a small community,” Drost said. “We still say ‘Yes mam,’ ‘Yes sir’ and open the door for ladies.”

What struck me most on my visit was the number of American flags on the lot. There was one on each vehicle, and the tallest is visible for miles on I-95. The place drips red, white and blue and real American values.

Vouchers must be redeemed at Rhudy’s Pawn Shop in Fayetteville, NC, where purchasers undergo the standard volley of background checks and federal paperwork. Drost said they might extend the promotion or run it again if things go well.

Lumberton Ford is not the first car dealership to launch a promotion like this. I interviewed one of the first in 2009. In his case, he was offering an AK47, and once CNN covered the special deal, response skyrocketed.

Latest

Qamain
Qamain

Rifleman Q&A: Bullet & Primer Sealant

From the archives of American Rifleman, one NRA member questions the importance of the colorful or black-colored paint-like coating around the cartridge necks and primer pockets of surplus ammunition.

Preview: Zero Tolerance Knives 0357BW

The U.S.-made Zero Tolerance 0357 Black Wash liner lock features a 3.25" blade of hard, wear-resistant CPM 20CV steel treated with a scratch-hiding blackwash finish best suited for everyday carry.

The French FR F2 Sniper Rifle

Conceived during the Cold War and after thirty years of service, the French are beginning to phase out the FR F2 bolt-action sniper rifle, with the surplus rifles available for sale from Navy Arms.

SIG Sauer P210: The Long-Lived Swiss Service Pistol

First designed in 1947, and formerly the official sidearm of the Swiss Army, the SIG Sauer P210 is still in production today, with a few modern upgrades.

The Winchester Model 94: History & Disassembly

Compact, reliable and powerful, Winchester's Model 1894 lever-actions may not have the popularity it once had with Western settlers, prospectors, law enforcement officers, hunters and ranchers, but its legacy remains today and is a fan favorite in Winchester's current product line.

NRA Gun of the Week: Fabarm USA Autumn

On this week’s “Gun of the Week” video preview, American Rifleman examines a first from Fabarm, a side-by-side break-action shotgun called the Autumn.

Interests



Get the best of American Rifleman delivered to your inbox.