Winchester 350 Legend: 2020 Ammunition Product of the Year

by
posted on June 16, 2020
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
winchester-350-legend-golden-bullseye-f.jpg

“Pouring time and capital into the development of a new chambering is an incredibly dicey endeavor for an ammunition manufacturer, even more so when that design occupies a segment of cartridgedom that has historically been met with disinterest by American shooters,” wrote Managing Editor Kelly Young in “Tested: Winchester's 350 Legend. “And few rifle calibers have consistently drawn a collective yawn from the firearm community as thoroughly as has the .35.”

What Winchester accomplished with its 350 Legend was to blend the affordable (to make, anyway) .223 Rem. case with a 0.355" bullet at modest velocity—150 grs. at 2318 f.p.s. for its Deer Season loading. And its mild recoil impulse is another factor in the Legend’s favor.

 “So, what does the future hold for 350 Legend? It has a lot going for it, and I think the potential for long-term success is there—maybe even enough to eventually live up to its rather vainglorious name. It’s an effective short-range hunting cartridge designed to function in essentially every type of action imaginable,” wrote Young.

“Developing a new cartridge may indeed be an uncertain proposition for an ammunition maker, but in the case of 350 Legend, I believe the calculus is pretty simple. If it is produced by Winchester in sufficient quantities that White Box on your local shelves can be counted on to always be there, at prices that rival .223 Rem. and beat the rest of the competition, and if the industry at large continues to buy-in—then I believe the cartridge has the legs to become a mainstay.”

He summed up with, “The 350 Legend is a good, simple idea, and those are often the best kind.” We agreed and named it Ammunition Product Of The Year. 

Latest

LCP Max Magpul 01
LCP Max Magpul 01

The LCP Meets Magpul: Ruger's LCP Max with Magpul's EHG

Over the years, Ruger has enhanced its LCP with the introduction of the LCP II and LCP Max. New for 2026, Ruger is offering a new version of the LCP Max with the addition of a Magpul Enhanced Handgun Grip.

Review: 945 Industries Q.A.P. Series Off-Body Carry Bag

Off-body carry can be somewhat controversial, but choosing the right gear can go a long way toward successful carry. One good option is the Q.A.P. Series of bags from 945 Industries.

At 75, CCI is Offering Even More

In 2026, CCI Ammunition—formally Cascade Cartridge, Inc.—marks its 75th anniversary with a fitting tribute to innovation and American ingenuity.

Gun of the Week: Powder River Precision Rubicon Icon

Powder River Precision has taken the basic Ruger 10/22 rifle concept and enhanced it with its Rubicon Icon design.

The Armed Citizen® May 1, 2026

Read today's "The Armed Citizen" entry for real stories of law-abiding citizens, past and present, who used their firearms to save lives.

Training & Gear for Active Shooter Response

For armed civilians, developing an active-shooter response plan isn’t about playing hero. It’s about having the right gear and the skills to decisively use them if violence finds you.

Interests



Get the best of American Rifleman delivered to your inbox.