The Keefe Report: “Made Right, Made Here.” Leupold Production Record Set

For many years, Leupold proclaimed “Made Right. Made Here.” To that, in light of recent events, I might add, “Made A Lot.”

New-for-2018 launches like the Mark 5HD and VX-Freedom line were adopted immediately by consumers throughout the marketplace – and were also quick to become award-winning products. The company’s top-tier Gold Ring riflescopes, the VX-5HD and VX-6HD, were in heavy demand, as were the VX-3i and VX-3i LRP lines.

“Our riflescopes are – and always have been – the most rugged and reliable optics in the industry,” said Bruce Pettet, President and Chief Executive Officer for Leupold & Stevens, Inc. “ Our core consumers continue to demand more every year, and our entire team responded with a relentless effort. Every Leupold riflescope comes straight from our Beaverton factory, and I’m proud to say that more than 700 hardworking Americans came together to help make 2018 the single most productive year the company has ever had. I want to sincerely thank our retail partners, distributors – both domestic and international – and our loyal Leupold consumers for their support.”

Leupold began building riflescopes more than 70 years ago, after Marcus Leupold – son of Fred, the legendary co-founder of Leupold & Stevens, Inc. – threw aside a scope that failed him on hunt in his native state of Oregon and vowed to build something better. That spirit of innovation and a relentless dedication to American manufacturing continues to thrive to this day in the company’s halls.

“We’ve built our riflescopes in Oregon since the very beginning, and that’s not going to change,” Pettet said. “Every Leupold product that’s meant to be mounted on a firearm is designed, machined, and assembled right here in the United States – and there’s no other major optics manufacturer in the industry that can say the same.”

For more information on Leupold products, please visit us at Leupold.com.