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In this second installment of Winchester 150, the ARTV crew takes viewers past the well-known heyday of Winchester cowboy-action rifles, and into its vast array of contributions in the late 19th and 20th centuries. From the beloved Model 1897 shotgun, to the innovative Model 1895 lever-action, which operated without the traditional tubular magazine, to the trend-setting Model 1905 auto-loader, this video explores the changes in design and manufacturing that either bolstered or wounded this classic American brand throughout the years. For more on Winchester's glories, rough patches, and everything else in between, check out this feature segment from a recent episode of American Rifleman TV.
As part of a new family of guns, SAR USA offers its SAR9 SC Gen3, a small, subcompact, striker-fired design made for daily carry. Watch our video to see this concealable pistol in use on the range.
Announced publicly in April 2025 at the NRA Annual Meetings and Events convention in Atlanta, Ga., Taurus USA has filled the traditional double-action void of full-size .380-ACP-chambered handguns within its American catalog by launching the Model 58.
Smith & Wesson's American Guardians Rebate program allows military veterans and first responders to get a break on the cost of Smith & Wesson firearms or Gemtech suppressors.
Smith & Wesson went back to the drawing board with its Bodyguard .380, and in 2024, the company rolled out the Bodyguard 2.0, which is one of the smallest and lightest defensive pistols in the S&W lineup.
Following Marlin's resurrection, Ruger is now reviving another storied brand, Glenfield Firearms, and the brand's inaugural design, the Model A, borrows design elements from Ruger's Gen 1 American rifle.