Ruger Delivers On and Extends Its “2 Million Gun Challenge”

American Rifleman Staff

posted on July 26, 2016

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Sturm, Ruger & Co. has announced the extension of its 2 Million Gun Challenge to benefit the NRA—but it is now the 2.5 Million Gun Challenge.

Between the 2015 and 2016 NRA Annual Meetings & Exhibits, Ruger met the challenge goal of selling 2 million new firearms, for a total donation of $4 million to the NRA-ILA. Ruger CEO Mike Fifer and President/COO Chris Killoy presented Chris Cox, NRA-ILA’s Executive Director, with a check for $4 million at the 2016 NRA Annual Meetings in Louisville, Ky.

“Ruger’s continued commitment to supporting the NRA-ILA is outstanding,” said NRA-ILA Executive Director Chris Cox. “The funds raised from this program will help us in both our fight to protect America’s Second Amendment and our effort to educate voters and get them to the polls this crucial election year.”

During the challenge period, one of the largest independent distributors of Ruger firearms, Davidson’s/Gallery of Guns, also pledged to donate $1 for each new Ruger firearm it sold. Their effort added more than $350,000 to the NRA-ILA cause.

“We believe that everyone in our industry should stand united and fight to protect our Second Amendment rights,” said Davidson’s CEO and President Bryan Tucker. Tucker echoed Cox's message, noting that, “Our participation in the 2 Million Gun Challenge is one of the ways that we continue to support the NRA-ILA and show our leadership in defense of the American Constitution.”

Both Ruger and Davidson’s/Gallery of Guns have pledged to extend the challenge period through the end of October 2016, to ensure continued support up until the election. Ruger’s goal is to sell another 500,000 new firearms—totaling $5 million in donations to the NRA-ILA for the 2015-2016 period.

“With the support of our loyal consumers, we are not only able to make history again, but we also are showing our support of the NRA-ILA during this critical election year. I want to sincerely thank Bryan Tucker and the Davidson’s organization for joining us in this challenge," said Ruger CEO Mike Fifer. "I hope others follow in their footsteps to create a level of support for our Second Amendment Rights and the NRA-ILA that is contagious,” he concluded.

For more information on the Ruger 2.5 Million Gun Challenge, visit Ruger.com/2Million.