New "Ruger Exclusives Direct" Firearms

by
posted on December 11, 2014
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **

Sturm, Ruger & Co. has announced the Ruger Exclusives Direct ("R.E.D.") program, which gives consumers the opportunity to own limited-run, special makeup models of some of the most popular Ruger firearms. Each R.E.D. model will be offered in limited quantities and for limited time periods. Once the quantity is gone or the sales period expires, the offer will end. The R.E.D. program is different from other Ruger distributor exclusives in that the only way to purchase these specific R.E.D. firearms is through this program. Consumers will have the opportunity to select a local R.E.D. firearms retailer to handle the transfer and final sale. After placing their order, customers will be sent to www.GalleryOfGuns.com to submit a 25 percent deposit and finish their transaction.

"We are very excited to be launching the Ruger Exclusives Direct program," said Chris Killoy, Ruger President and Chief Operating Officer. "We often receive feedback that our customers are not able to find some of our limited-run, distributor exclusives at their independent local firearms retailers. We want to better serve these customers and created the R.E.D. program with that in mind," he added.

The initial R.E.D. product offering features two different LCP models, each with a unique slide and colored grip frame. Only 500 of each model will be produced and they will be available for purchase for just one week. For more information on the R.E.D. program or to purchase your exclusive R.E.D. firearm while there is still time left, visit Ruger - To learn more about the extensive award-winning line of Ruger firearms, visit Ruger.com or Facebook.com/Ruger.

Latest

Gotw Rra Lar 22 Tactical Carbine Web
Gotw Rra Lar 22 Tactical Carbine Web

Gun Of The Week: Rock River Arms LAR-22 Tactical Carbine

This week, we're on the range with the Rock River Arms LAR-22 Tactical Carbine, a rimfire variant of the AR-15 that's designed for reliability and gives enthusiasts a way to shoot affordably.

The Armed Citizen® July 11, 2025

Read today's "The Armed Citizen" entry for real stories of law-abiding citizens, past and present, who used their firearms to save lives.

Japanese Last-Ditch Small Arms Of World War II

The crude assortment of fighting tools used by the Japanese during World War II give clues of an unprepared and unmatched last-ditch fight that ultimately lead to Allied victory.

Federal Ammunition Awards 2025 Tom Knapp Memorial Scholarships

Federal Ammunition recently awarded the 2025 Tom Knapp Memorial Scholarships to two 4-H shooting sports teen ambassadors.

2025 Optic Of The Year: Burris Eliminator 6

Even as new generation after new generation of Burris Eliminator continued to add more advanced technology and functionality, it remained odd-looking—until the launch of this year’s sixth-generation product, which is the first in the line that can mount atop a rifle using standard 34 mm scope rings.

I Have This Old Gun: Star Model B

Of the many Spanish-made firearms to emerge throughout the 19th and 20th century, one of the most recognizable is the Star Model B, largely due to its similarity to the Colt Model 1911.

Interests



Get the best of American Rifleman delivered to your inbox.