It's Back! Ruger Releases New Red Label

by
posted on October 25, 2013
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
RedLabelPhoto_F.jpg

In 2011, Ruger halted production of the highly popular Red Label shotgun. Recently, the company announced a redesigned Red Label featuring refined inner workings, a new center of gravity and reduced recoil.

“After 32 years of production, we put the Red Label on hiatus in 2011,” said Ruger President and CEO Mike Fifer. “We knew we could employ newer technology, improve the design and deliver a better performing Red Label. We have done that and restored the Red Label as the best American-made, over-and-under shotgun on the market.”

The new 12-gauge Red Label has a redistributed center of gravity for improved instinctual swing and pointing. It also features 2-inch extended forcing cones, maximum back-bored barrels and a soft Pachmayr buttpad to reduce recoil.

The Red Label comes with an American Walnut stock with a 1.5-inch drop at comb and a 2.5-inch drop at heel. Red Label shotguns are available with 26-, 28- or 30-inch barrels and each model features a 14.5-inch length of pull. The new models retain the Red Label’s classic lines and good looks, enhanced by its new stainless steel top lever. The suggested retail price for all three models is $1,399.

Each shotgun includes a custom-molded, semi-soft case, five Briley chokes (two skeet chokes and one full, one modified and one improved cylinder choke), a premium-quality Briley choke tube wrench and a safety lock.

Latest

Vang Comp 870 1
Vang Comp 870 1

Perfecting The Remington 870 Shotgun With Vang Comp Systems

One American Rifleman contributor let Vang Comp Systems work its magic on a well-used Remington 870 Police Magnum shotgun.

Gunsite Academy Celebrates 50 Years

2026 marks the 50th anniversary of Gunsite, an elite training establishment in Arizona founded by Lt. Col. Jeff Cooper to help train Americans in the pragmatic use of firearms for personal protection.

Gun of the Week: Primary Weapons Systems UXR

Primary Weapons System took the consumer demand for modularity in firearm design to the next level with its UXR or User Xchangeable Rifle.

Heritage Rough Rider Now Available in .32 H&R Magnum

Long available only in rimfire chamberings, Heritage Manufacturing's popular Rough Rider revolver series is now available in the .32 H&R Magnum centerfire chambering for the first time.

Get Your Official NRA Licensed Merchandise!

It’s never been easier to show your pride in NRA than with a new line of NRA Official Merchandise!

The Armed Citizen® April 17, 2026

Read today's "The Armed Citizen" entry for real stories of law-abiding citizens, past and present, who used their firearms to save lives.

Interests



Get the best of American Rifleman delivered to your inbox.