It's Back! Ruger Releases New Red Label

by
posted on October 25, 2013
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
RedLabelPhoto_F.jpg

In 2011, Ruger halted production of the highly popular Red Label shotgun. Recently, the company announced a redesigned Red Label featuring refined inner workings, a new center of gravity and reduced recoil.

“After 32 years of production, we put the Red Label on hiatus in 2011,” said Ruger President and CEO Mike Fifer. “We knew we could employ newer technology, improve the design and deliver a better performing Red Label. We have done that and restored the Red Label as the best American-made, over-and-under shotgun on the market.”

The new 12-gauge Red Label has a redistributed center of gravity for improved instinctual swing and pointing. It also features 2-inch extended forcing cones, maximum back-bored barrels and a soft Pachmayr buttpad to reduce recoil.

The Red Label comes with an American Walnut stock with a 1.5-inch drop at comb and a 2.5-inch drop at heel. Red Label shotguns are available with 26-, 28- or 30-inch barrels and each model features a 14.5-inch length of pull. The new models retain the Red Label’s classic lines and good looks, enhanced by its new stainless steel top lever. The suggested retail price for all three models is $1,399.

Each shotgun includes a custom-molded, semi-soft case, five Briley chokes (two skeet chokes and one full, one modified and one improved cylinder choke), a premium-quality Briley choke tube wrench and a safety lock.

Latest

Steiner Predator: 4S 4-16X 44 mm
Steiner Predator: 4S 4-16X 44 mm

Review: Steiner Predator: 4S 4-16X 44 mm

The benefit of a lightweight rifle is lost the moment you top it with a clunky, overweight optic, particularly a lengthy one. To that end, we are starting to see an emphasis on riflescopes that are less cumbersome when mounted, such as Steiner’s Predator 4S.

A Carry-Ready Classic: Outfitting A Ruger Speed-Six Revolver

Already a fan of Ruger’s long-discontinued double-action Security-Six, Police Service-Six and Speed-Six revolvers, I simply couldn’t pass up the opportunity to acquire one of the latter in 9 mm Luger when an unfired, 42-year-old example turned up at a gun show.

Old Glory Bank Sponsors 2025 National Youth Shooting Sports Conference

Old Glory Bank, which provides banking services to NRA-affiliated clubs and associations, served as the presenting sponsor for the National Youth Shooting Sports Conference in October.

Shooters, Listen Up! Take Hearing Health Seriously

When it comes to the five senses, hearing is one of the most susceptible to damage from the shooting sports. Now, the latest electronic technology gives compromised ears a new lease on life—and protects them from further harm.

The Armed Citizen® Nov. 17, 2025

Read today's "The Armed Citizen" entry for real stories of law-abiding citizens, past and present, who used their firearms to save lives.

NRA Supports Hunters For The Hungry Programs

In 2025, Hunters for the Hungry programs across the United States will have extra support from the National Rifle Association, thanks to NRA Foundation donors.

Interests



Get the best of American Rifleman delivered to your inbox.