It's Back! Ruger Releases New Red Label

by
posted on October 25, 2013
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
RedLabelPhoto_F.jpg

In 2011, Ruger halted production of the highly popular Red Label shotgun. Recently, the company announced a redesigned Red Label featuring refined inner workings, a new center of gravity and reduced recoil.

“After 32 years of production, we put the Red Label on hiatus in 2011,” said Ruger President and CEO Mike Fifer. “We knew we could employ newer technology, improve the design and deliver a better performing Red Label. We have done that and restored the Red Label as the best American-made, over-and-under shotgun on the market.”

The new 12-gauge Red Label has a redistributed center of gravity for improved instinctual swing and pointing. It also features 2-inch extended forcing cones, maximum back-bored barrels and a soft Pachmayr buttpad to reduce recoil.

The Red Label comes with an American Walnut stock with a 1.5-inch drop at comb and a 2.5-inch drop at heel. Red Label shotguns are available with 26-, 28- or 30-inch barrels and each model features a 14.5-inch length of pull. The new models retain the Red Label’s classic lines and good looks, enhanced by its new stainless steel top lever. The suggested retail price for all three models is $1,399.

Each shotgun includes a custom-molded, semi-soft case, five Briley chokes (two skeet chokes and one full, one modified and one improved cylinder choke), a premium-quality Briley choke tube wrench and a safety lock.

Latest

Discontinued Models Walther Ppk F
Discontinued Models Walther Ppk F

Too Late: The Perils Of Waiting To Buy That One Gun

Gunmakers are often quiet when they discontinue a gun model. We’ve all felt the pain of suddenly discovering a firearm we’d love to own that is no longer available.

Preview: DA Targets Half-Size Silhouette Color-Changing Target

Replacing targets, time and time again, can be costly and time-consuming, which is where this U.S.-made product from DA Targets comes into play.

Return Of The Red Label: Ruger's New Red Label III Shotgun

Ruger's Red Label III marks the third generation of Ruger's classic over-under shotgun, which is finally making a reappearance after it was discontinued more than a decade ago.

Preview: GPS Bags Shotgun Shell Tote

Range visits are often more enjoyable with well-organized equipment, which is where GPS Bags comes into play with its Shotgun Shell Tote.

Gun Of The Week: Wilson Combat NULA Model 20

In our latest "Gun Of The Week" segment, we’re taking a closer look at Wilson Combat’s NULA Model 20, a lightweight, bolt-action hunting rifle that incorporates innovations first pioneered by the “rifle wizard of West Virginia."

The Armed Citizen® Jan. 2, 2026

Read today's "The Armed Citizen" entry for real stories of law-abiding citizens, past and present, who used their firearms to save lives.

Interests



Get the best of American Rifleman delivered to your inbox.