It's Back! Ruger Releases New Red Label

by
posted on October 25, 2013
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
RedLabelPhoto_F.jpg

In 2011, Ruger halted production of the highly popular Red Label shotgun. Recently, the company announced a redesigned Red Label featuring refined inner workings, a new center of gravity and reduced recoil.

“After 32 years of production, we put the Red Label on hiatus in 2011,” said Ruger President and CEO Mike Fifer. “We knew we could employ newer technology, improve the design and deliver a better performing Red Label. We have done that and restored the Red Label as the best American-made, over-and-under shotgun on the market.”

The new 12-gauge Red Label has a redistributed center of gravity for improved instinctual swing and pointing. It also features 2-inch extended forcing cones, maximum back-bored barrels and a soft Pachmayr buttpad to reduce recoil.

The Red Label comes with an American Walnut stock with a 1.5-inch drop at comb and a 2.5-inch drop at heel. Red Label shotguns are available with 26-, 28- or 30-inch barrels and each model features a 14.5-inch length of pull. The new models retain the Red Label’s classic lines and good looks, enhanced by its new stainless steel top lever. The suggested retail price for all three models is $1,399.

Each shotgun includes a custom-molded, semi-soft case, five Briley chokes (two skeet chokes and one full, one modified and one improved cylinder choke), a premium-quality Briley choke tube wrench and a safety lock.

Latest

Cz Vz27 Ihtog 1
Cz Vz27 Ihtog 1

I Have This Old Gun: Czech vz.27

Following World War I, Czechoslovakia needed to equip its new army, and one of its priorities was to select a service sidearm, which ultimately became the vz.27.

Rimfire M1 Refined: The Chiappa Bushranger

Italian manufacturer Chiappa is not afraid to take an original design and give it a modern twist. New for 2026, the company is taking its rimfire M1 carbine design one step further with the Bushranger.

TriStar Arms Celebrates 30th Anniversary

Established in 1996 by the father-and-son team of Gus and Ryan Bader, TriStar Arms has grown into one of the firearm industry’s most respected names in value-driven products.

Optic on an Optic: Why You Should Add a Red-Dot to Your LPVO

Why is it that, suddenly, it seems like everyone is running around with little red-dot sights mounted on top of low-power, variable optics? Well, it turns out there are reasons for that.

How Accurate are Today’s Rifles?

In just the last few decades, rifle accuracy has improved an astonishing amount, and our expectations have risen accordingly.

New for 2026: GForce Arms LVR30S in .30-30 Win.

One of the latest .30-30 Win. lever guns comes from an unexpected place: Turkey. New for 2026, GForce Arms has introduced its LVR30S.

Interests



Get the best of American Rifleman delivered to your inbox.