The Keefe Report: Maglula Takes On Amazon

by
posted on January 17, 2020
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
maglula-lawsuit-amazon-uplula-magazine-loader-f.jpg

When it comes to writing about magazine loaders, in particular those from Maglula—notable the UpLULA—the word “trusty” often appears in front of it. I did it a few months ago, and in his story on the 5.7x28 mm Ruger-57, Managing Editor Kelly Young did the same thing. If I leave home without it, there is usually some swearing involved. Just last year, we awarded a Golden Bullseye to Maglula for its 10/22 BX LULA loader as Accessory of the Year. I haven’t worn mine out yet, but it’s not for lack of trying.

When it comes to my personal use, I regard the Maglula universal loader as the better mouse trap. It’s always in my range bag whenever I have to load double-stack, single-feed magazines. This is an Israeli company—that only manufactures in Israel—with only 10 employees, but one that has had a huge impact on the shooting sports.

Maglula’s CEO is Guy Tal, and not only is he a gifted inventor, he’s also pretty scrappy. How scrappy? He’s suing Amazon. Tal was fed up with Amazon continuing to sell forgeries and knock-offs of his loaders. For three years, he took note of the counterfeits, and even ended his emails with what to look for in fake Maglulas as his signature line. Now he’s in a David-versus-Goliath legal fight.

While many companies, especially small companies, just whine about it, on Dec. 12, 2019, Maglula filed suit, which you can read below. By Jan. 3, 2020, all Maglula loaders were pulled from Amazon. “We found Amazon breaking IP law in ways never reported before. It is the most comprehensive, broad, and detailed IP-related lawsuit ever filed against Amazon,” wrote Tal.

“Many in our industry suffer from counterfeits. I just happen to be hard-headed enough and relentless chasing both after the Chinese manufacturers and the sellers, such as Amazon,” wrote Tal. “Without our multiple registered and unregistered IP as weapon, Maglula would have been shut down by now.”

Turns out a couple of friends of mine actually had counterfeits made in China. Regardless of how the suit goes, NRA members should be aware that Maglula works through U.S. distributors, and you can find a list of them here—you won’t find them on Amazon. Read the full lawsuit at this link here.

 

Latest

Guns Ai F
Guns Ai F

Does AI Pose a Threat to the 2nd Amendment?

Several recent studies highlighted AI's propensity to dispense anti-Second Amendment propaganda, and more alarmingly, AI also seems willing to sacrifice human lives to avoid being taken offline.

I Have This Old Gun: Winchester 1886 Saddle-Ring Carbine

As our country was celebrating its centennial 150 years ago, Oliver Winchester dominated the lever-action market with his Models 1866 and 1873 and was just introducing the Model 1876.

First Look: Gunsmoke Arsenal Tactical Cigar Protection

Looking for a smoke after smoking some targets? The Tactical Cigar Protection case from Gunsmoke Arsenal keeps your stogie secured until you're ready to relax.

Making a Match-Ready M1 Garand

For decades, fans of the M1 Garand have gone to Camp Perry to shoot the John C. Garand match, a test of their shooting skills and rifles. Here, one M1 Garand enthusiast prepares his rifle and ammo for the shoot.

Will the USPS Allow Handguns to Be Mailed?

The U.S. Postal Service (USPS) on April 2, 2026, published a proposed rule that would permit the mailing of lawful handguns through the U.S. mail for the first time in nearly a century.

The Trijicon AccuPoint 1-8x24 mm: A Flexible Optic for Dangerous Game Hunting

Trijicon is probably best known for its military and law-enforcement optics, but the company is also serious about its commercial line of riflescopes designed for hunting.

Interests



Get the best of American Rifleman delivered to your inbox.