SHOT Show 2019: Norma USA .17 HMR and .22 Mag Rimfire Ammunition

by
posted on January 30, 2019
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
norma.jpg
Norma Ammunition is among the top producers of high-quality factory ammunition in the world. However, this Swedish company recognizes that it hasn't done much to catch the eye of American shooting enthusiasts in a while. This is a problem the company's American division, Norma USA, is striving to rectify this year with a strong marketing push and new products Americans are looking for including new .17 HMR and .22 Mag. rimfire offerings. 

The new .17 HMR V-MAX is topped of with a 17-gr. polymer tipped V-MAX bullet for quick expansion for for varmints and small game. With a listed velocity of 2560 f.p.s., this round produces 245 ft.-lbs. of muzzle energy with an effective range of up to 200 yards. The .22 Mag. load features a copper-jacketed hollow point designed for optimal penetration and expansion on small game. The 40-gr. bullet launches at 1877 f.p.s. for 312 ft.-lbs. of muzzle energy. Norma's .17 HMR will be available in 50-round boxes for a suggested retail price of $12.78 and 50 rounds of .22 Mag. will be priced at $10.30

Latest

Kimber 1911 Ds Warrior Gotw 1
Kimber 1911 Ds Warrior Gotw 1

Gun of the Week: Kimber 1911 DS Warrior LW

In 2026, Kimber developed its 1911 DS Warrior, an American-made, double-stack design that is intended to be an affordable entry point into Kimber's double-stack handgun line.

The Armed Citizen® April 24, 2026

Read today's "The Armed Citizen" entry for real stories of law-abiding citizens, past and present, who used their firearms to save lives.

Spin Difference: The Impact of Barrel Twist Rates on Terminal Performance

When most shooters think of rifling-twist rates, they mostly think of rifles with their high BC projectiles, but the rpm of a bullet also plays a part in terminal performance.

Beretta's 1301 Tactical vs. A300 Ultima Patrol Shotguns: Which Should You Choose?

Ever since Beretta launched the A300 Ultima Patrol shotgun in 2024 as a less-pricey alternative to the 1301 Tactical, shotgunners have debated whether the 1301 is worth the extra cost. Let's examine them both.

ZEV Technologies Escaping Washington State’s Hostile Political Climate

ZEV Technologies announced it is moving its headquarters and manufacturing operations out of Washington state to Utah’s Second Amendment-friendly business climate.

U.S. v. Hemani Arguments

On March 2, the U.S. Supreme Court heard oral arguments in U.S. v. Hemani. The case involves a defendant who is fighting a federal indictment for possessing a firearm while being a marijuana user.

Interests



Get the best of American Rifleman delivered to your inbox.