Pawn Shop's Taurus Promotion Yields More than 1,000 Free NRA Memberships

posted on February 18, 2016
taurus_larrys_main.jpg

Top: Pawn Manager Angel Wallace displays the stack of NRA memberships generated through the Taurus promotion, along with a Taurus PT 1911 and Judge Public Defender.

On the surface, it would appear that Larry’s Pistol and Pawn shop in northern Alabama deals strictly in Taurus pistols. While Larry’s indeed sells many other top brands of firearms, the fact that more than 1,000 new Taurus guns flew off the shelves between August 21 and Sept. 26, 2015, is a testament that the store is also selling the future of the Second Amendment. 

Larry’s Pistol and Pawn Madison Store Manager John Hering helps customers choose their Taurus firearm.

You see, with each Taurus pistol sold, the buyer walks away with a free one-year NRA membership. “A good number of buyers were prompted to buy Taurus handguns because of the free NRA memberships,” said store owner Larry Barnett, who overheard many of the buyers admit that they had always intended to join NRA, but now they had another good reason.

Among the most popular of the Taurus guns sold during the 30-day event were the Millennium G2 semi-automatics, .45-410 Judge revolvers, Model 85 revolvers and Model 738 .380 semi-automatics—guns that tend to be popular with new shooters, first-time buyers, and those looking for affordable concealed-carry pistols.

Barnett is as passionate about defending the Second Amendment as he is on following through on his beliefs. In operation for more than 40 years with hopes of seeing at least 40 more, the wave of attacks on gun ownership has brought out the fighter in Barnett. So he decided to send support to those at the frontlines of the Second Amendment fight, the National Rifle Association.

“The NRA is a major force in the support of the Second Amendment that never muffles its voice or pulls back when the fights gets tough,” Barnett said. “The NRA protects that thin line that gives Second Amendment rights a functioning place in an atmosphere where some folks actively want it repealed.”

Barnett added that recruiting new members is an important element in the protection of Americans’ basic Right to Keep and Bear Arms, so shortly after a Huntsville Friends of NRA meeting in August, with the support of more than 400 Friends of NRA, Larry teamed up with Taurus USA to generate as many new NRA memberships as possible.

Larry’s Pistol and Pawn Huntsville Store Manager Jonathan White assists a customer with a Taurus revolver.

“The NRA is on the leading edge of protecting our rights and freedoms under the Second Amendment,” said Taurus Director of Marketing Tim Brandt. “Without their tireless efforts, all of our customers who use our firearms to protect themselves and their families everyday would be limited in their ability to do so.”

Taurus will continue to offer a free NRA membership with the purchase of a Taurus firearm throughout 2016. “We feel very strongly about this program,” said Brandt.

Larry’s Pistol and Pawn is a two-store operation, with its original Huntsville-based shop a staple in the community since 1973. Customers come again and again to buy, sell and trade new or used firearms, firearm accessories and ammunition. Patrons also never forget to use the “Ammo Dump,” the pawn shop’s first-class indoor shooting facility within the Huntsville location. A second store recently opened in neighboring Madison. For more, visit Larry’s Pistol and Pawn. For more on Taurus firearms, visit taurususa.com.

Latest

Taurus Deputy Rifleman Review 1
Taurus Deputy Rifleman Review 1

Rifleman Review: Taurus Deputy

Recently, Taurus USA introduced a throwback in the form of its Deputy, a single-action revolver that would be more at home during the days of the Old West than in 2025.

New For 2025: Canik Mete MC9 Prime

Based on Canik's popular Mete MC9 concealed-carry pistol, the MC9 Prime is an entirely upgraded platform that incorporates modifications requested by U.S. consumers.

Rifleman Q&A: Argentinian Auction Piece

"I purchased this .22-cal., six-shot, double-action revolver with a very good bore at auction. The barrel is 1.5" long, octagonal and engraved. Can you tell me more about it?"

The Rifleman Report: Magnificent Milestones

The last major milestone that I remember marking our nation’s founding, the 1976 bicentennial, occurred when I was a high schooler, a year before I enlisted in a nearby military academy’s Junior ROTC program.

 

NRA Partners With Specialists To Enhance Hearing Health

Start Hearing and SoundGear have partnered with the NRA to promote hearing health, safety and protection among members.

Bill Bachenberg Elected NRA President, Doug Hamlin Unanimously Reelected as NRA Executive Vice President & CEO

Today, the Board of Directors of the National Rifle Association of America (NRA), elected Bill Bachenberg of Pennsylvania as President of the NRA and Doug Hamlin as NRA Executive Vice President & CEO.

Interests



Get the best of American Rifleman delivered to your inbox.