New "Ruger Exclusives Direct" Firearms

by
posted on December 11, 2014

Sturm, Ruger & Co. has announced the Ruger Exclusives Direct ("R.E.D.") program, which gives consumers the opportunity to own limited-run, special makeup models of some of the most popular Ruger firearms. Each R.E.D. model will be offered in limited quantities and for limited time periods. Once the quantity is gone or the sales period expires, the offer will end. The R.E.D. program is different from other Ruger distributor exclusives in that the only way to purchase these specific R.E.D. firearms is through this program. Consumers will have the opportunity to select a local R.E.D. firearms retailer to handle the transfer and final sale. After placing their order, customers will be sent to www.GalleryOfGuns.com to submit a 25 percent deposit and finish their transaction.

"We are very excited to be launching the Ruger Exclusives Direct program," said Chris Killoy, Ruger President and Chief Operating Officer. "We often receive feedback that our customers are not able to find some of our limited-run, distributor exclusives at their independent local firearms retailers. We want to better serve these customers and created the R.E.D. program with that in mind," he added.

The initial R.E.D. product offering features two different LCP models, each with a unique slide and colored grip frame. Only 500 of each model will be produced and they will be available for purchase for just one week. For more information on the R.E.D. program or to purchase your exclusive R.E.D. firearm while there is still time left, visit Ruger - To learn more about the extensive award-winning line of Ruger firearms, visit Ruger.com or Facebook.com/Ruger.

Latest

Review Heritage Roscoe
Review Heritage Roscoe

Review: Heritage Mfg. Roscoe

Heritage Mfg. is known for its line of Old West-style firearms, but with its new Roscoe revolver, based on Taurus' Model 85, the brand steps into the world of old-school detective work.

New For 2024: Hi-Point Firearms YC380

Hi-Point Firearms is expanding its next-generation "YEET Cannon" line of firearms with YC380 chambered for .380 ACP.

Preview: Winchester Gun Cabinet 18

Steel cabinets like the Winchester Safes GC18 bridge the gap between old wooden gun cabinets that take only seconds for a motivated thief to break into and huge safes that require heavy equipment to move, while also being relatively economical.

The Armed Citizen® July 19, 2024

Read today's "The Armed Citizen" entry for real stories of law-abiding citizens, past and present, who used their firearms to save lives.

Gun Of The Week: Military Armament Corp. MAC 2 Tactical Wood

Watch American Rifleman editors on the range to learn about the MAC 2 Tactical Wood, a semi-automatic shotgun from Military Armament Corporation.

The Flintlock Pocket Pistol: Georgian England's Micro-Compact

The concept of concealed carry is not a modern phenomenon, as evidenced by these flintlock "turn-off" pocket pistols, which were hugely popular at the end of the 18th century.

Interests



Get the best of American Rifleman delivered to your inbox.