It’s Time to Believe in the Good Guys

by
posted on September 14, 2014
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
keefe2015_fs.jpg

My boss, NRA Publications Executive Director Doug Hamlin received this letter from a U.S. Marine Corps veteran friend of his that I thought worth sharing:

“Dear Doug:

“I want to complement NRA for the for the television advertisement I saw tonight on the 5 Fox show. In it, a former SEAL speaks of supporting our warriors as well as extending to our youngsters the price of and the honor earned in serving our country.

“I hope NRA’s plans for screening this ad goes beyond just that station, as this message needs to be seen all across the country. It just might register with some who, in their hearts, know the path we are currently on will only open us up to more vulnerability.

“Simply put, this is the finest message NRA has had since President Charlton Heston was our spokesman. It is a great campaign that respects the honor and valor this nation can generate within the guts and soul of our warriors and within the hearts and mindsets of the American citizens who still believe in the destiny and potential of our great country.

—Jim N.,”

The spot described above is one of 17 NRA is running across the nation in areas with critical legislative races. You can watch three of them below.

According to NRA Executive Vice President Wayne LaPierre, “To preserve our values and protect our freedom, America needs the good guys to step up like never before." The campaign’s message is “It's time to believe in the good guys again. We are the 5 million men and women of the National Rifle Association of America. Join us: JoinNRAnow.Org.”

Latest

H&K G36 .22 LR
H&K G36 .22 LR

Review: Heckler & Koch G36 .22 LR

What was once a service rifle for a brave new world all those wasted years ago is now running free as a rimfire option for armed citizens.

Steyr's At Series Handguns: All-Metal & Modular

Designed as a collaboration between Steyr Arms and Arex Defense, the At series of handguns are built on metal frames and have several user-customizable features not seen in other offerings.

The Armed Citizen® March 16, 2026

Read today's "The Armed Citizen" entry for real stories of law-abiding citizens, past and present, who used their firearms to save lives.

Teddy Roosevelt Library to Display His Famed A.H. Fox Shotgun

The A.H. Fox F. Grade shotgun that accompanied Roosevelt on his 1909-1910 African safari, and later during his Amazon River expedition, will be on display when the Theodore Roosevelt Presidential Library opens on July 4, 2026.

CZ to Supply Pistols to the German Army

The Bundeswehr has selected a CZ pistol as its new standard-issue sidearm, a move the gun company hails as one of its most significant milestones.

The Lever Action Supreme Rifle: Henry's 21st Century Lever Gun

The Henry Lever Action Supreme Rifle (LASR) is a step away from the company’s traditional-styled lever-actions, providing a number of features that carry the lever gun into the 21st century.

Interests



Get the best of American Rifleman delivered to your inbox.