It’s Time to Believe in the Good Guys

by
posted on September 14, 2014
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
keefe2015_fs.jpg

My boss, NRA Publications Executive Director Doug Hamlin received this letter from a U.S. Marine Corps veteran friend of his that I thought worth sharing:

“Dear Doug:

“I want to complement NRA for the for the television advertisement I saw tonight on the 5 Fox show. In it, a former SEAL speaks of supporting our warriors as well as extending to our youngsters the price of and the honor earned in serving our country.

“I hope NRA’s plans for screening this ad goes beyond just that station, as this message needs to be seen all across the country. It just might register with some who, in their hearts, know the path we are currently on will only open us up to more vulnerability.

“Simply put, this is the finest message NRA has had since President Charlton Heston was our spokesman. It is a great campaign that respects the honor and valor this nation can generate within the guts and soul of our warriors and within the hearts and mindsets of the American citizens who still believe in the destiny and potential of our great country.

—Jim N.,”

The spot described above is one of 17 NRA is running across the nation in areas with critical legislative races. You can watch three of them below.

According to NRA Executive Vice President Wayne LaPierre, “To preserve our values and protect our freedom, America needs the good guys to step up like never before." The campaign’s message is “It's time to believe in the good guys again. We are the 5 million men and women of the National Rifle Association of America. Join us: JoinNRAnow.Org.”

Latest

4 MAT 49 Viet Minh The French National Forces Paratroopers
4 MAT 49 Viet Minh The French National Forces Paratroopers

The MAT-49: France's Mid-20th Century SMG

After World War II, the French military was left with a hodgepodge of leftover submachine guns. After several years, the army consolidated on a standard service rifle, the MAS-49, and a standard submachine gun: the MAT-49.

New for 2026: Pedersoli 1805 Baker Rifle

Pedersoli now offers an authentically styled 1805 Baker Rifle for collectors, re-enactors and enthusiasts.

Gun of the Week: Benelli M4 EXT Tactical Shotgun

Benelli's semi-automatic workhorse shotgun continues to evolve and improve.

The Armed Citizen® Feb. 6, 2026

Read today's "The Armed Citizen" entry for real stories of law-abiding citizens, past and present, who used their firearms to save lives.

New for 2026: Tool Collections from Real Avid

Real Avid just released some new tool collections to help with cleaning, optics mounting and other firearm-related chores.

Review: Bersa M2XI Pistol

The M2XI represents a new area for Argentinian firearm manufacturer Bersa, and this budget 2011 shoots above its price point.

Interests



Get the best of American Rifleman delivered to your inbox.