It’s Time to Believe in the Good Guys

by
posted on September 14, 2014
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
keefe2015_fs.jpg

My boss, NRA Publications Executive Director Doug Hamlin received this letter from a U.S. Marine Corps veteran friend of his that I thought worth sharing:

“Dear Doug:

“I want to complement NRA for the for the television advertisement I saw tonight on the 5 Fox show. In it, a former SEAL speaks of supporting our warriors as well as extending to our youngsters the price of and the honor earned in serving our country.

“I hope NRA’s plans for screening this ad goes beyond just that station, as this message needs to be seen all across the country. It just might register with some who, in their hearts, know the path we are currently on will only open us up to more vulnerability.

“Simply put, this is the finest message NRA has had since President Charlton Heston was our spokesman. It is a great campaign that respects the honor and valor this nation can generate within the guts and soul of our warriors and within the hearts and mindsets of the American citizens who still believe in the destiny and potential of our great country.

—Jim N.,”

The spot described above is one of 17 NRA is running across the nation in areas with critical legislative races. You can watch three of them below.

According to NRA Executive Vice President Wayne LaPierre, “To preserve our values and protect our freedom, America needs the good guys to step up like never before." The campaign’s message is “It's time to believe in the good guys again. We are the 5 million men and women of the National Rifle Association of America. Join us: JoinNRAnow.Org.”

Latest

Army 250Th Part 4 6
Army 250Th Part 4 6

250 Years of the U.S. Army: From Vietnam to Today

For more than half a century, the U.S. Army's standard infantry rifle has undergone a remarkable transformation, from the battle rifles of World War II to the compact, modular carbines carried by soldiers today.

The Alpha Foxtrot Attila: Not Just Another 2011

In a marketplace filled with 2011-style pistols, Alpha Foxtrot decided to go a different direction with its Attila handgun design, which is built to use Shield Arms S15 magazines.

JP Morgan Rescinds Discriminatory Policy Against Gunmakers

In January, JPMorgan Chase joined Citigroup and Bank of America in rescinding policies discriminating against lawful businesses in the firearm industry—in this case, reversing their policy against lending to rifle manufacturers.

Remembering Past NRA President David A. Keene

David A. Keene, a prominent conservative leader and NRA President from 2011 to 2013, died on March 8, 2026, at 80 years old, from pancreatic cancer.

Semi-Automatic Bans Are Unconstitutional

If the logical application of the rule of law means anything in this constitutional republic, bans on massively popular semi-automatic firearms will be found unconstitutional.

New Handloading Helpers: The Latest Reloading Gear From RCBS

When Hodgdon Powder Company took over RCBS in 2024, company leaders said positive change was coming. By looking at the new products RCBS introduced in 2026, it’s clear they were right.

Interests



Get the best of American Rifleman delivered to your inbox.