It's Back! Ruger Releases New Red Label

by
posted on October 25, 2013
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
RedLabelPhoto_F.jpg

In 2011, Ruger halted production of the highly popular Red Label shotgun. Recently, the company announced a redesigned Red Label featuring refined inner workings, a new center of gravity and reduced recoil.

“After 32 years of production, we put the Red Label on hiatus in 2011,” said Ruger President and CEO Mike Fifer. “We knew we could employ newer technology, improve the design and deliver a better performing Red Label. We have done that and restored the Red Label as the best American-made, over-and-under shotgun on the market.”

The new 12-gauge Red Label has a redistributed center of gravity for improved instinctual swing and pointing. It also features 2-inch extended forcing cones, maximum back-bored barrels and a soft Pachmayr buttpad to reduce recoil.

The Red Label comes with an American Walnut stock with a 1.5-inch drop at comb and a 2.5-inch drop at heel. Red Label shotguns are available with 26-, 28- or 30-inch barrels and each model features a 14.5-inch length of pull. The new models retain the Red Label’s classic lines and good looks, enhanced by its new stainless steel top lever. The suggested retail price for all three models is $1,399.

Each shotgun includes a custom-molded, semi-soft case, five Briley chokes (two skeet chokes and one full, one modified and one improved cylinder choke), a premium-quality Briley choke tube wrench and a safety lock.

Latest

weapons of war
weapons of war

A Deadly Testing Ground: Guns of the Spanish Civil War

Great powers have often used smaller conflicts as test beds for new weapon systems, and also as dumping grounds for obsolete machinery. The Spanish Civil War was one such conflict.

Sequel: The New Taurus Judge

Not content to merely mark the gun's 20th anniversary with a special engraved edition, Taurus also introduced the New Taurus Judge this year.

The Armed Citizen® Aug. 3, 2026

Read today's "The Armed Citizen" entry for real stories of law-abiding citizens, past and present, who used their firearms to save lives.

Questions & Answers: A Wreck of a Remington 40-X

An American Rifleman reader writes in about a project Remington 40-X .22 target rifle that needs some serious help.

New for 2026: KJI K950 Tripod and Titan Inverted Ball Head

KJI (formerly Kopfjäger) releases the carbon-fiber K950 tripod and Titan inverted-ball head.

Book Review | Guns, Shooting and Hunting: What I’ve Learned in 60 Years

Much of what one learns is truly inexpressible to others—so it’s a wonderful rarity when someone can put their knowledge into words.

Interests



Get the best of American Rifleman delivered to your inbox.