It's Back! Ruger Releases New Red Label

by
posted on October 25, 2013
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
RedLabelPhoto_F.jpg

In 2011, Ruger halted production of the highly popular Red Label shotgun. Recently, the company announced a redesigned Red Label featuring refined inner workings, a new center of gravity and reduced recoil.

“After 32 years of production, we put the Red Label on hiatus in 2011,” said Ruger President and CEO Mike Fifer. “We knew we could employ newer technology, improve the design and deliver a better performing Red Label. We have done that and restored the Red Label as the best American-made, over-and-under shotgun on the market.”

The new 12-gauge Red Label has a redistributed center of gravity for improved instinctual swing and pointing. It also features 2-inch extended forcing cones, maximum back-bored barrels and a soft Pachmayr buttpad to reduce recoil.

The Red Label comes with an American Walnut stock with a 1.5-inch drop at comb and a 2.5-inch drop at heel. Red Label shotguns are available with 26-, 28- or 30-inch barrels and each model features a 14.5-inch length of pull. The new models retain the Red Label’s classic lines and good looks, enhanced by its new stainless steel top lever. The suggested retail price for all three models is $1,399.

Each shotgun includes a custom-molded, semi-soft case, five Briley chokes (two skeet chokes and one full, one modified and one improved cylinder choke), a premium-quality Briley choke tube wrench and a safety lock.

Latest

ammo on table in shape of infinite loop
ammo on table in shape of infinite loop

The Infinite Argument: 9 mm vs. .45 ACP

We’re never going to end the seemingly eternal debate about whether 9 mm or .45 ACP is the best option for a defensive handgun, are we?

Review: Dark Mountain Arms Stowaway

Survival rifles have generally been chambered for relatively anemic rimfire cartridges, but the Dark Mountain Arms Stowaway ups the power without sacrificing portability.

The Armed Citizen® April 13, 2026

Read today's "The Armed Citizen" entry for real stories of law-abiding citizens, past and present, who used their firearms to save lives.

How the Mainstream Media is Changing on Guns

Given the record low public trust in mass media, what is its future, and is there any chance market forces could make its treatment of the Second Amendment fairer?

Number of New Suppressor Makers Increasing Rapidly

Companies that traditionally did not offer suppressors are adding them to their lineups at a scalding pace—including some major leaguers.

First Look: Steiner ATLAS Aiming & Illumination System

The Steiner ATLAS (Advanced Tactical Laser Aiming System) is a comprehensive, rifle-mounted aiming and illumination system in a lightweight magnesium-alloy body.

Interests



Get the best of American Rifleman delivered to your inbox.