It's Back! Ruger Releases New Red Label

by
posted on October 25, 2013
RedLabelPhoto_F.jpg

In 2011, Ruger halted production of the highly popular Red Label shotgun. Recently, the company announced a redesigned Red Label featuring refined inner workings, a new center of gravity and reduced recoil.

“After 32 years of production, we put the Red Label on hiatus in 2011,” said Ruger President and CEO Mike Fifer. “We knew we could employ newer technology, improve the design and deliver a better performing Red Label. We have done that and restored the Red Label as the best American-made, over-and-under shotgun on the market.”

The new 12-gauge Red Label has a redistributed center of gravity for improved instinctual swing and pointing. It also features 2-inch extended forcing cones, maximum back-bored barrels and a soft Pachmayr buttpad to reduce recoil.

The Red Label comes with an American Walnut stock with a 1.5-inch drop at comb and a 2.5-inch drop at heel. Red Label shotguns are available with 26-, 28- or 30-inch barrels and each model features a 14.5-inch length of pull. The new models retain the Red Label’s classic lines and good looks, enhanced by its new stainless steel top lever. The suggested retail price for all three models is $1,399.

Each shotgun includes a custom-molded, semi-soft case, five Briley chokes (two skeet chokes and one full, one modified and one improved cylinder choke), a premium-quality Briley choke tube wrench and a safety lock.

Latest

250 Years Of U.S. Infantry Ammunition
250 Years Of U.S. Infantry Ammunition

From Paper Cartridge To PMAG: 250 Years Of U.S. Infantry Ammunition

Any survey of military firearms isn’t complete without also discussing the development of ammunition across this past quarter-millennium. From a conceptual standpoint, very little has changed.

Review: IWI Carmel

Initially introduced in 2019 to the international military market in a select-fire format, the IWI Carmel is a modular, durable and thoroughly modern sporting rifle.

Ruger Reaches New Milestone In Support Of Youth Shooting Sports

Sturm, Ruger & Co., Inc. became the first Blue Diamond level sponsor of the Scholastic Shooting Sports Foundation (SSSF) in 2024 by supporting the youth shooting sports program with more than $75,000 a year.

KelTec’s PR57: Thinking Outside The (Detachable) Box

KelTec has brought the stripper clip back with the thoroughly unconventional PR57—a carry pistol with an uncommon chambering, an unusual action and no box magazine.

The Armed Citizen® June 9, 2025

Read today's "The Armed Citizen" entry for real stories of law-abiding citizens, past and present, who used their firearms to save lives.

More Western States Opening Large Shooting Ranges

A number of states in the western U.S. have opened or are planning to open large, versatile ranges to serve the growing need for publicly accessible shooting spaces.

Interests



Get the best of American Rifleman delivered to your inbox.