GSM Outdoors Acquires TruGlo

by
posted on January 26, 2021
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
gsm-acquires-truglo.jpg

GSM Outdoors, a multi-brand manufacturer and technology innovator of shooting and hunting products, has acquired TruGlo, a highly recognized name in the outdoor industry for more than 25 years. The company launched in 1993 when Paul LoRocco invented the first multi-color fiber optic archery pin sight, but the quick acquisition was a natural fit for firearms. It wasn’t long before the company harnessed the approach in a line of gun sights.

“The LoRocco family has done a tremendous job pioneering the way in fiber optic and tritium sights while building a diverse product base for their customers in both the firearms and archery industries” states GSM CEO, Eddie Castro. “It is such an honor to continue the legacy they’ve built by adding such an iconic brand as TruGlo to our portfolio of premium outdoor products.”

Assembled in the USA, TruGlo also manufacturers the only patented, fully encapsulated tritium sight on the firearm market. Glowing bright both day and night, TFX sights have a compact snag-free design, longer sight radius, and durable construction.

“Timing really couldn’t be better,” said GSM Senior Vice President of Sales & Marketing Ben Smith. “We have a resurgence of avid outdoorsman and firearm owners spending additional time in the field or on the range and an unprecedented amount of new firearm owners entering the market. TruGlo’s broad line of premium products really complements what GSM already has to offer, allowing us to continue to strengthen our relationships with our retailers, while simultaneously allowing the customer a better shopping experience.”

GSM Outdoors, which was established in 1999 and is based in Grand Prairie, TX, acquired knife and tool maker Cold Steel late last year. In 2019 it added Birchwood Casey to a stable of firms that also includes Rival Arms, Walker’s Game Ear, Crossfire Gear and many others.

Latest

Hammerli Arms Force B1 Rifleman Review 1
Hammerli Arms Force B1 Rifleman Review 1

Rifleman Review: Hammerli Arms Force B1

The Hammerli Arms Force B1 is one of the most versatile rimfire rifles on the market, providing room for accessories, allowing for a personal stock fit and even offering caliber-interchangeability.

New For 2025: CZ Scorpion 3+ Magpul Edition

CZ-USA has enhanced its Scorpion 3+ pistol-caliber carbine yet again with a slate of factory-installed Magpul components and accessories.

Summer Suppressor Deals On Now

Whether it is a BOGO deal from SIG or free tax stamps from Guns.com and Silencer Central, there's plenty of hearing-safe savings to be had this summer.

Rifleman Report: Defending Freedom For 250 Years

"Anyone who claims not to understand the plain and simple intent of the Second Amendment—especially if that person happens to be a constitutional law professor, Supreme Court justice, congressman, senator or president—is likely hiding nefarious intent: to strip individual liberty from American citizens for the express purpose of making them susceptible to a tyrannical government."

Book Review: 2025 Traveler’s Guide To The Firearms Laws Of The Fifty States

Newly updated for 2025, the 29th edition of the Traveler’s Guide To The Firearm Laws Of The Fifty States is packed with all the need-to-know information for cross-country trekkers seeking to bring their arms along with them and remain legal in all localities.

Springfield Kuna: A PDW For The Masses

Small, yet fierce, the namesake of Springfield Armory’s latest large-format pistol is a revered forest dweller in the land of its Croatian manufacturing partner, HS Produkt. The new Kuna is poised to be just as welcome in America.

Interests



Get the best of American Rifleman delivered to your inbox.