$60 Million Norma Ammo Plant Coming To Georgia

by
posted on November 15, 2022
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
Norma Precision Logo

Dott. Pietro Gussalli Beretta, president and CEO of Beretta Holding, has announced the company’s plans to further increase its presence in the United States. Through the firm’s recent acquisition of Norma Precision, it is investing $60 million in a state-of-the-art manufacturing and distribution facility for ammunition in Savannah, Ga.

Beretta Holding Group already employs nearly 1,000 employees in the U.S. through Beretta USA, Benelli USA, Burris, Steiner eOptics and Norma Precision. It also operates flagship stores in Texas and New York. This new plant offers a significant opportunity to further increase its already extensive footprint stateside, adding ammunition to its U.S. operations.

“I am delighted to announce our commitment to invest $60 million through our newly acquired U.S. ammunition subsidiary, Norma Precision,” Dott. Pietro Gussalli Beretta said. “Together with my family and Beretta Holding, we are very proud to add ammunition manufacturing to our U.S. presence. That is a very special moment as we can now provide our loyal and dedicated U.S. customers with a full range of locally manufactured premium products spanning from firearms to ammunition and optics, all united under the same group. We are also supporting the local economic network by creating hundreds of new jobs.”

“Norma Precision is already hiring hardworking Georgians on our coast, and this new facility will support healthy communities across the Savannah area,” Georgia Gov. Brian Kemp said in a press release shortly after the memorandum of understanding was signed last.

Norma Precision, which has manufactured purpose-built premium ammunition for 120 years, will construct a 300,000-sq.-ft., state-of-the-art facility covering the entire ammunition value chain, from manufacturing, assembly and distribution. This investment is a major step forward for Beretta Holding and confirms its commitment to serve its U.S. customers in the fields of hunting, sport shooting, outdoor, military and law enforcement.

Latest

Chuck Yeager’s Beretta Model 1935 pistol
Chuck Yeager’s Beretta Model 1935 pistol

Take a Safe Queen to the Range

With few exceptions, there’s no reason not to shoot your classic firearm periodically.

9 New 1911s & 2011s for 2026

There is a host of new 1911s and 2011s available to today's handgun enthusiasts, with each design bringing a unique feature set to the table.

Wyoming Breaks Ground on State Shooting Sports Complex

Wyoming state officials were on hand at the groundbreaking ceremony for the state's new shooting complex, which is expected to open in mid-2027.

Beretta Holding and Ruger Agree to Partnership

Sturm, Ruger & Co., Inc. and Beretta Holding S.A. have announced that both companies are entering into a strategic cooperation agreement.

Return of the Encore: T/C Arms Brings Back Its Iconic Single-Shot

In 2024, former owner Gregg Ritz purchased Thompson/Center Arms. Now the company has introduced a modern take on its classic Contender/Encore concept: the ENCORE PROHunter.

7 New ARs for 2026

While it's certainly a saturated marketplace these days, the AR-15 has never been more popular with American firearm enthusiasts, and many manufacturers are continuing to feed the need with new options loaded with new features.

Interests



Get the best of American Rifleman delivered to your inbox.