MidwayUSA Promotes Matt Fleming to President & CEO

by
posted on February 24, 2021
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
midwayusa-logo-f.jpg

MidwayUSA announced yesterday that the company has promoted Matt Fleming to president and CEO, effective immediately. Before yesterday's promotion, Fleming served as president of MidwayUSA, while MidwayUSA founder Larry Potterfield served as CEO. Potterfield will continue to serve as chairman of the company's board of directors in addition to working with Fleming during the transition.

“Matt Fleming has been an integral part of the growth of MidwayUSA over the past 20 years," Potterfield said. "His exceptional leadership qualities, attention to detail and focus on serving Customers make him the perfect choice to lead MidwayUSA into the future."

Fleming started at MidwayUSA in 2001 as a sales and marketing manager. In 2004, he was promoted to vice president of sales and marketing and was again promoted in 2009 to president. Under his tenure as president, MidwayUSA has seen a 300-percent increase in customers, as well as an increase in customer satisfaction from 91 to 94 percent. Since 2009, the company has also received two consecutive Malcolm Baldrige National Quality Awards.

“Growing up as a shooter, hunter and outdoorsman, I dreamed of having a career in the shooting, hunting and outdoor industry. 20 years ago, that dream came true when my now friend and mentor Larry Potterfield gave me an opportunity to work at MidwayUSA," Fleming said. "I can’t imagine another place where my personal values better align with the values of the company. The Potterfields are amazing people who put customers first, treat employees like family, value strong supplier relationships and generously give back to our industry. I'm honored and humbled to lead our incredible high-performing employees and will do everything in my power to extend the wonderful legacy the Potterfields have established.”

Despite Fleming being the first non-family CEO in MidwayUSA's history, the company will continue to operate as a family-owned business.

Latest

Steiner Predator: 4S 4-16X 44 mm
Steiner Predator: 4S 4-16X 44 mm

Review: Steiner Predator: 4S 4-16X 44 mm

The benefit of a lightweight rifle is lost the moment you top it with a clunky, overweight optic, particularly a lengthy one. To that end, we are starting to see an emphasis on riflescopes that are less cumbersome when mounted, such as Steiner’s Predator 4S.

A Carry-Ready Classic: Outfitting A Ruger Speed-Six Revolver

Already a fan of Ruger’s long-discontinued double-action Security-Six, Police Service-Six and Speed-Six revolvers, I simply couldn’t pass up the opportunity to acquire one of the latter in 9 mm Luger when an unfired, 42-year-old example turned up at a gun show.

Old Glory Bank Sponsors 2025 National Youth Shooting Sports Conference

Old Glory Bank, which provides banking services to NRA-affiliated clubs and associations, served as the presenting sponsor for the National Youth Shooting Sports Conference in October.

Shooters, Listen Up! Take Hearing Health Seriously

When it comes to the five senses, hearing is one of the most susceptible to damage from the shooting sports. Now, the latest electronic technology gives compromised ears a new lease on life—and protects them from further harm.

The Armed Citizen® Nov. 17, 2025

Read today's "The Armed Citizen" entry for real stories of law-abiding citizens, past and present, who used their firearms to save lives.

NRA Supports Hunters For The Hungry Programs

In 2025, Hunters for the Hungry programs across the United States will have extra support from the National Rifle Association, thanks to NRA Foundation donors.

Interests



Get the best of American Rifleman delivered to your inbox.