MidwayUSA Promotes Matt Fleming to President & CEO

by
posted on February 24, 2021
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
midwayusa-logo-f.jpg

MidwayUSA announced yesterday that the company has promoted Matt Fleming to president and CEO, effective immediately. Before yesterday's promotion, Fleming served as president of MidwayUSA, while MidwayUSA founder Larry Potterfield served as CEO. Potterfield will continue to serve as chairman of the company's board of directors in addition to working with Fleming during the transition.

“Matt Fleming has been an integral part of the growth of MidwayUSA over the past 20 years," Potterfield said. "His exceptional leadership qualities, attention to detail and focus on serving Customers make him the perfect choice to lead MidwayUSA into the future."

Fleming started at MidwayUSA in 2001 as a sales and marketing manager. In 2004, he was promoted to vice president of sales and marketing and was again promoted in 2009 to president. Under his tenure as president, MidwayUSA has seen a 300-percent increase in customers, as well as an increase in customer satisfaction from 91 to 94 percent. Since 2009, the company has also received two consecutive Malcolm Baldrige National Quality Awards.

“Growing up as a shooter, hunter and outdoorsman, I dreamed of having a career in the shooting, hunting and outdoor industry. 20 years ago, that dream came true when my now friend and mentor Larry Potterfield gave me an opportunity to work at MidwayUSA," Fleming said. "I can’t imagine another place where my personal values better align with the values of the company. The Potterfields are amazing people who put customers first, treat employees like family, value strong supplier relationships and generously give back to our industry. I'm honored and humbled to lead our incredible high-performing employees and will do everything in my power to extend the wonderful legacy the Potterfields have established.”

Despite Fleming being the first non-family CEO in MidwayUSA's history, the company will continue to operate as a family-owned business.

Latest

Armed Citizen Podcast John Lott 1
Armed Citizen Podcast John Lott 1

Why the Murder Rate Quickly Fell to a Likely Historic Low

If the gun-control Left is to be believed, then the murder rate in the U.S. should be going up. After all, gun sales and ownership rates have been rising for the last few decades and anti-gun groups claim that gun ownership is the cause of violent crime. This, of course, is nonsense.

16 New Bolt-Action Rifles for 2026

From cutting-edge precision rifles designed for competition or hunting to traditionally styled guns that emulate designs from yesteryear, 2026 saw the introduction of an incredible array of bolt-action rifles.

Review: Chiappa Rhino 60DS 10 mm Auto

The Italian-designed-and-manufactured Chiappa Rhino remains unique today as the only current revolver with the barrel mounted at the bottom of the frame, firing from the chamber at the 6-o’clock position.

5 New Large-Format Pistols for 2026

There's been a huge surge in the large-format pistol category, and 2026 continues to showcase new models answering the wants and needs of today's firearm owners.

Short & Powerful: The EOTech Vudu 4-12x36 mm Super Short Riflescope

EOTech's ultra-compact 3-9x32 mm Vudu was a popular addition to the company's variable-powered riflescope line, and the new 4-12x36 mm Vudu ups the ante with new features in a still-compact package.

The Armed Citizen® May 11, 2026

Read today's "The Armed Citizen" entry for real stories of law-abiding citizens, past and present, who used their firearms to save lives.

Interests



Get the best of American Rifleman delivered to your inbox.