Smith & Wesson has launched a new multi-media marketing campaign—Smith & Wesson Gunsmarts—tailored to welcome new gun owners into the firearms community and highlight the key resources available to those who have just purchased their first pistol, rifle or revolver. The outreach effort comes at a time when many retailers are reporting 40 percent of their customers are taking home their first gun while the nation is experiencing record-breaking firearm sales.
“As an industry leader, it’s our responsibility to help educate and inform those who have recently purchased their first firearm and help them to become confident, responsible members of the firearms community,” said Kyle Tengwall, Smith & Wesson vice president of marketing. “As such, we’ve developed Smith & Wesson Gunsmarts—a resource that provides information on firearms training programs, industry information, and an educational video series hosted by experts in the firearms space. We hope that new and seasoned gun owners leverage this information to help them become confident and responsible members of the firearms community.”
As a cornerstone of the campaign, the company has released a new video series devoted to helping inform, educate and excite those who have recently joined the firearms community. Hosted on YouTube, the Smith & Wesson Gunsmarts video series covers a comprehensive set of topics that takes the viewer from the basics of firearm safety through their first trips to the range in a simple, inviting manner.
To generate excitement around the campaign, the company will host a series of sweepstakes that will begin in September and run through October to engage with new gun owners on social media. No purchase is necessary to participate, and prize packages will include firearms, ammunition and accessories from a variety of the industry’s top brands.